Key Takeaways
1. The Tesla Model Y became the top choice among fully electric cars in Sweden after a tough year, showing a significant recovery in September.
2. Registrations of the Model Y surged by 492% compared to August, but year-over-year numbers are still lower, indicating incomplete recovery.
3. Earlier in the year, the Model Y dropped to fourth place in Sweden’s electric vehicle rankings despite incentives like zero-interest financing.
4. Positive sales trends are also occurring in Europe, leading to revised production plans at Gigafactory Berlin for the third and fourth quarters of 2025.
5. Demand for used Teslas is rising in Sweden, with resale values increasing by nearly 10% from June to August, helping dealers regain profitability.
Tesla has faced a tough time in Sweden this past year, but things took a positive turn in September. The Model Y from the American electric vehicle maker bounced back to become the number one choice among fully electric cars, showing a significant recovery after several months of declining interest.
Huge Increase in Registrations
According to data from Car.info, the registrations of the Model Y surged by 492% compared to August. This figure is almost five times more than the registrations in the previous month. However, it’s important to note that the year-over-year numbers are still lower, which means Tesla hasn’t yet fully returned to its previous rate of sales.
A Shift in Rankings
Earlier in the year, the Model Y had dropped to fourth place in Sweden’s electric vehicle rankings. Even with incentives like zero-interest financing, the trend couldn’t be reversed. The rebound seen in September marks the first significant indication that Tesla’s most popular model is regaining its strength.
Growth Across Europe
The positive trend isn’t just limited to Sweden, as there is also growing momentum throughout Europe. At Gigafactory Berlin, factory manager André Thierig mentioned that strong sales have led to upward adjustments in production plans for the third and fourth quarters of 2025. “We currently have very good sales figures and have therefore revised our production plans,” Thierig said.
Rising Interest in Used Teslas
The recovery isn’t only about new cars; the demand for used Teslas is increasing in Sweden too. Carla, the second-largest used EV dealer in the country, reported that resale values increased by nearly 10% from June to August. This surge in interest has helped the company bounce back to profitability after facing challenges earlier in the year.
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