OnePlus Resumes European Market Presence
After settling their dispute with Nokia, BBK Group has announced that OnePlus will be re-entering the European market. This comes after Nokia sued Oppo, a member of BBK Group, for allegedly infringing on its 5G technology patents. The court ruled in favor of Nokia, requiring BBK to pay licensing fees. As a result, BBK temporarily stopped 5G smartphone sales in Germany. However, the two companies have now reached a patent licensing agreement, resolving the issues.
OnePlus Open foldable and New Models
Tipster Max Jambor discovered that the OnePlus Germany website is now selling the OnePlus Open foldable, along with pre-order pages for the OnePlus 12 and OnePlus 12R. This indicates that OnePlus is ready to make a comeback in the European market. On the other hand, Oppo and Vivo's German websites still state that their products are currently unavailable. However, it is expected that this will change soon, and sales for these brands will resume.
Benefits for Nokia and BBK Group
The agreement between Nokia and BBK Group has resulted in significant benefits for both parties. Nokia has seen a boost in patent revenues as a result of the settlement. On the other hand, BBK Group's brands, including Oppo, OnePlus, Realme, and Vivo, have set the stage for a successful return to the European market. This is particularly important considering that Apple's market share in the EU is only 28%, while 72% of the population prefers Android. With a population of half a billion people in the region, the European market represents a crucial opportunity for BBK Group to increase its market share.
Overall, the resolution of the patent disagreement between Nokia and BBK Group has paved the way for OnePlus to resume its presence in the European market. With the OnePlus Open foldable and the upcoming OnePlus 12 and OnePlus 12R, OnePlus is poised to regain its position in the highly competitive smartphone market. As for Oppo and Vivo, it is expected that they will soon follow suit and make their products available to European consumers once again.
