Key Takeaways
1. Apple is expected to announce the iPhone 17 series in September 2025.
2. The current Plus model may be replaced with a new Air version in the lineup.
3. There will likely be no standard iPhone 18 released in 2026.
4. An entry-level iPhone 17e is set to launch in spring 2026.
5. The new lineup for 2026 may include a Pro, Pro Max, Air, and a foldable phone.
Apple is likely to announce the iPhone 17 series in September 2025, and recent reports indicate some significant changes in the line-up. The current Plus model will probably be substituted with a new Air version, and looking ahead to 2026, another report suggests that there won’t be a standard iPhone 18.
New Lineup Details
This information comes from ETNews, which cites sources within the industry. The Korean news outlet mentions that Apple is not intending to launch a standard iPhone 18 in 2026. Instead, the proposed line-up for 2026 is expected to include the Air, Pro, Pro Max, and a foldable phone, marking a first for the company.
The Entry-Level Model
Instead of a standard iPhone 18, the company is anticipated to introduce the iPhone 17e in spring 2026, which will serve as the entry-level model for that year. Furthermore, ETNews claims that the basic iPhone 18 will debut alongside the 18e in spring 2027, with newer foldable and high-end models to follow later.
It’s important to note that this isn’t the first instance of the base iPhone 18 being reported as absent from the 2026 launch, as earlier rumors from various sources have indicated similar outcomes. This reshaped launch timeline seems to be aimed at enhancing the sales of Pro models, and it is thought to be a strategic decision to boost overall iPhone sales during the first half of the year.
Confusion Ahead?
Nonetheless, it remains to be seen whether or not these strategies, if Apple truly intends to implement them, will create confusion among consumers in 2026 and in subsequent years.
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