Yu Chengdong, the CEO of Huawei’s Consumer Business Group (BG) and Chairman of Smart Car Solutions BU, has allegedly faced restrictions on using the phrase "far ahead," with a fine of 10,000 Yuan (~$1380) imposed each time he utters it. Despite these claims, Chengdong has refuted these allegations, labeling them as mere rumors.
Ren Zhengfei’s Intervention
Reports suggest that Ren Zhengfei, the founder and CEO of Huawei Technologies, intervened to curb Chengdong from using the phrase. Zhao Hejuan, the founder of the Chinese publication "Titanium Media," initially brought attention to this issue.
Ren Zhengfei had reportedly no choice but to implement this restriction within Huawei, with a humorous tone evident in the message: “Lao Yu does indeed have a true temperament. According to reliable sources, Ren Zhengfei had no choice but to impose a ‘ban’ on Lao Yu within Huawei: every time he mentioned ‘far ahead,’ a fine of 10,000! hahaha” (translated from Chinese).
Denial and Public Attention
When questioned about this incident, Chengdong dismissed it as a rumor in a response on WeChat. Despite his denial, the news of this fine quickly gained traction, becoming a top trending topic on the Chinese microblogging platform Weibo.
In December 2023, during the company’s annual conference, Chengdong addressed the issue, clarifying that he only used the term "far ahead" when describing a substantial lead or dominance in a particular field. He expressed regret that these instances had been turned into a source of amusement.
Influence on Others
At the recent Xiaomi SU7 launch conference, Lei Jun also employed the phrase "far ahead" to highlight the battery life performance of his car, followed by a jest acknowledging Chengdong’s impact: “Okay, one generation ahead! I think Lao Yu successfully implanted the far ahead into us. On everyone’s mind” (translated).
Xiaomi’s venture into the electric vehicle sector seems to be yielding significant results. The debut of their first model, the SU7 EV, has been a remarkable success in China, leading to a substantial increase in production capacity by the tech giant.
Production Capacity Boost
Reports indicate that Xiaomi has urged its suppliers to elevate production levels to an impressive 10,000 units per month, particularly focusing on the higher-end versions of the SU7. This decision follows the unexpected surge in initial sales figures for the EV.
Production Challenges and Response
Initially, the production plan aimed for 3,000 vehicles monthly by March, gradually scaling up to a consistent 6,000 monthly by the close of 2024. However, the overwhelming demand for the SU7 has necessitated a reevaluation of these targets to prevent potential delays in deliveries.
Market Response and Stock Performance
Acknowledging the production challenges, Xiaomi Motors has committed to enhancing production capacity and expediting deliveries. Presently, delivery times for various SU7 models span from 19 to 32 weeks, a period of up to 7 months. This surge in demand has also translated into a notable uptick in Xiaomi’s shares on the Hong Kong stock market, initially surging by nearly 15% and finally settling at a 10.17% increase.
Strong Market Debut
The launch of the SU7 witnessed an impressive 88,898 units sold within the first 24 hours. Reports from a reputable Chinese car blogger on Weibo suggest that each store received an average of 1,800 to 2,000 orders, with a reservation rate of 35-40%.
This successful introduction of the Xiaomi SU7 hints at a bright future for the company in the automotive industry. While the sustainability of this momentum and Xiaomi’s potential as a key player in the global EV market remain uncertain, these initial accomplishments serve as a promising indicator of things to come.
The electric vehicle market in China is currently witnessing an unprecedented surge of interest, as eager customers line up outside showrooms in the early hours for a chance to test drive the latest offering: the Xiaomi SU7. This launch has sparked a nationwide frenzy, with over 88,000 pre-orders received within just 24 hours, a number that continues to climb. The company’s stock has surged by almost 16%, reflecting the immense anticipation surrounding this new release.
What Makes Xiaomi SU7 Stand Out?
In a market already saturated with top-tier EV brands like BYD, Tesla, and Geely, what sets the Xiaomi SU7 apart from the competition? Let’s explore five key reasons why Xiaomi’s entry into the EV market is generating such excitement.
Competitive Pricing Strategy
Xiaomi has adopted a strategic pricing approach to capture market share, offering the SU7 at a competitive price point that undercuts well-established competitors like Tesla and BYD. With three variants—Standard, Pro, and Max—priced between RMB 215,900 ($29,870) and RMB 299,900 ($41,500), the SU7 presents an attractive option for consumers looking for high-quality electric vehicles at an affordable price. This pricing strategy has expanded the SU7’s appeal to a broader segment of Chinese consumers, fueling its popularity.
Impressive Range and Specifications
The Xiaomi SU7 boasts cutting-edge technology and specifications that have caught the attention of Chinese consumers. With claims of exceeding Tesla’s Model 3 in over 90% of specifications, including a starting range of up to 800 kilometers and rapid charging capabilities, the SU7 promises a superior driving experience. Xiaomi’s focus on innovation and technological excellence resonates with tech-savvy Chinese consumers who value advanced features in their vehicles.
Strong Brand Reputation
Xiaomi’s solid brand reputation in China significantly contributes to the success of the SU7. Known for delivering innovative and reliable products, Xiaomi has built trust and loyalty among Chinese consumers. The company’s entry into the electric vehicle market leverages its established reputation, instilling confidence in consumers regarding the quality and performance of the SU7. Xiaomi’s brand recognition serves as a driving force behind the popularity of its electric vehicles in China.
Xiaomi SU7: Meeting Consumer Demands
The rapid production milestones and overwhelming consumer demand for the Xiaomi SU7 underscore its prominence in China’s automotive landscape. With over 50,000 units ordered in the first 27 minutes of sales, the SU7 has attracted significant attention from consumers in China and beyond. This strong demand reflects the growing interest in affordable, high-quality electric vehicles in China’s evolving market. Xiaomi’s efficient production capabilities, coupled with its illustrious history, highlight the company’s ability to meet consumer demands promptly and scale up production efficiently.
Visionary Leadership and Ambitious Goals
Xiaomi’s visionary leadership, led by CEO Lei Jun, sets ambitious goals for the SU7 and the company’s broader aspirations in the automotive industry. With plans to become one of the top five automakers globally in the next 15 to 20 years, Xiaomi demonstrates a long-term commitment to leveraging its technological expertise and brand reputation in the EV market. Lei Jun’s strategic vision and ambitious goals underscore the significance of the SU7 in China’s electric vehicle sector, positioning it as a strong competitor against established players in the industry. Consumers are eager to be part of this vision, driving up demand as they seek to own the SU7.
Conclusion: Xiaomi SU7 – A Leading EV Brand
In the dynamic landscape of electric vehicles, the Xiaomi SU7 emerges as a notable contender worth observing. With a blend of competitive pricing, technological advancements, brand reputation, rapid production capabilities, and visionary leadership, the SU7 represents innovation and excellence in China’s growing EV market. As Xiaomi continues to push boundaries and redefine the automotive industry, the SU7 remains an appealing choice for consumers seeking affordability, performance, and advanced technology in their electric vehicles.
Huawei's Chief Executive Officer of Consumer BG, Richard Yu Chengdong, took to Weibo to announce the commencement of deliveries for the much-anticipated Luxeed S7 electric sedan. This collaboration between Chinese state-owned Chery Automobile and Huawei marks a significant milestone, despite initial hurdles due to semiconductor shortages and manufacturing challenges. The Luxeed S7 has now started making its way to customers, overcoming the obstacles faced during production.
Initial Challenges Resolved
After facing setbacks related to semiconductor shortages and concerns regarding a critical computing component provided by Huawei, the Luxeed S7 is now successfully being delivered to customers. Richard Yu expressed that a substantial number of vehicles are already en route to their owners. This achievement not only signifies a crucial moment for both Chery and Huawei in the electric vehicle sector but also sets the stage for their future partnership.
Competing in the EV Market
The Luxeed S7, which garnered significant market interest with 20,000 pre-orders by November 28, 2023, is positioned as a rival to Tesla's Model S in the premium electric vehicle segment. Priced starting at around 249,800 yuan (equivalent to US$34,600), it presents itself as a more affordable option compared to the Tesla Model S. Analysts foresee the Luxeed S7 competing strongly in China's premium electric vehicle market, leveraging digital advancements like autonomous driving and voice-activated controls.
Luxeed S7 Features and Specifications
The Luxeed S7, the inaugural sedan from Luxeed resulting from the collaboration between Huawei and Chery, offers four variants: Pro, Max, Max+, and Max RS. Utilizing Huawei's advanced 800 V-based Giant Whale high-voltage platform, it promises remarkable performance and efficiency. Equipped with cutting-edge technology such as Huawei ADS 2.0 ADAS software, the Luxeed S7 boasts features like a CLTC range of up to 855 km for select versions and rapid charging capabilities.
Advanced Technological Advancements
Customers can opt for either single-motor or dual-motor versions, with the latter delivering a maximum power of 215 kW and accelerating from 0 to 100 km/h in just 3.3 seconds. Advanced functionalities like roof-mounted LiDAR for enhanced assisted driving functions enhance the appeal of the Luxeed S7, positioning it as a compelling choice in the electric vehicle market. Industry analysts highlight the advanced digital technologies embedded in the Luxeed S7, paving the way for a strong presence in the evolving EV market.
As the Luxeed S7 enters the market and garners feedback from customers, its features and performance will be under close scrutiny. The success or failure of the Luxeed S7 could significantly impact both Chery and Huawei within the competitive landscape of electric vehicles.
BYD has introduced the latest Denza N7, featuring significant enhancements in design, intelligent driving capabilities, configurations, and notably, battery capacity. The N7 offers three range options – 550km, 630km, and an industry-leading 702km on a single charge, catering to various driving requirements. Pricing for the N7 starts at 239,800 yuan for the 550 Smart Driving Pro model and goes up to 329,800 yuan for the fully equipped 630 4WD Intelligent Driving Ultra version, approximately $45,610.
Design and Features Upgrades
Consumers now have the option to pay extra for new colors and features. The outdated "moustache" headlights have been replaced with a more contemporary and sleek design. Additionally, the N7 introduces the new "Xizi Blue" color choice, available at an added cost. Performance-wise, the N7 offers a selection between a powerful 160kW+230kW dual motor setup or a capable 170kW single motor configuration, achieving a rapid acceleration from 0 to 100km/h in just 3.9 seconds.
Advanced Technology and Comfort
The N7 facilitates easy charging with its global 800V platform, compatible with almost 99.5% of DC charging stations. It supports fast charging up to 150kW for a single gun or 230kW for dual guns. Inside the N7, the interior exudes luxury and technology. The driver is met with a large 50-inch AR-HUD, a 17.3-inch central control screen, and a 10.25-inch passenger screen. Comfort features include dual 50W wireless charging, 5D cloud-sensing seats, and a premium Devialet sound system. Rear passengers can enjoy heated and ventilated seats with massage functions for added luxury.
Smart Driving Capabilities
Denza has integrated smart driving features into the N7. The vehicle comes equipped with the "Eye of God" intelligent driving assistance system as standard, featuring high-speed pilot and city pilot functionalities. Existing N7 owners can access these features through over-the-air updates. Moreover, the N7 is the world’s first mass-produced car to offer a close-range valet parking function, a feature that will be available to existing owners in the second quarter of 2024.
To mark the launch, Denza is offering limited-time packages. For 10,000 yuan, customers can enhance their N7 with an executive luxury rear seat package, including an armrest screen, electric adjustment, ventilation, heating, and massage features. A 15,000 yuan luxury package adds Nappa leather seats and a suede ceiling, while special exterior color options like "Xizi Blue" and "Morning Gold" can be acquired for 6,000 yuan and 3,000 yuan respectively. The Denza N7 delivers a blend of innovation and luxury, presenting an enticing choice for those in search of a feature-rich electric SUV with impressive range.
Post launch, Xiaomi is responding to inquiries from customers regarding their recently unveiled electric vehicle, the SU7. One notable revelation from the company is that they currently do not have intentions to market the SU7 beyond China. However, for interested buyers within China, local Xiaomi outlets are equipped to provide information on potential purchase incentives accessible in their respective areas.
Purchase Subsidies Information Available at Local Xiaomi Stores
For individuals seeking details on purchase incentives, local Xiaomi stores serve as a resource for acquiring more information.
Xiaomi presents two options for home charging piles – a 7kW model and an 11kW model, with the latter being recommended for the SU7 Max. The home charging solution comprises the necessary equipment and fundamental installation services, covering up to 30 meters of cables, albeit with restrictions to mainland China.
Home Charging Options and Recommendations
Xiaomi has outlined the availability of two home charging piles, each catering to different power requirements, with the 11kW model specifically suited for the SU7 Max.
Regarding connectivity aspects, Xiaomi addressed inquiries related to linking smartphones with the vehicle, emphasizing the simplicity of the process. Most Android phones can establish a connection through CarLink, enabling users to access navigation, music, phone calls, and various features on the car's central control screen. Additionally, Android phones can wirelessly stream audio and video content using DLNA. For iPad users, a specialized expansion bracket facilitates mounting the device on the back of the front seat. By installing the "Xiaomi Auto Expansion Screen" app, users can conveniently manage car functionalities such as seat climate control, multimedia adjustments, and entertainment choices directly from their iPad.
Connectivity Features and Smartphone Integration
Xiaomi clarified a noteworthy aspect concerning the industry standard for measuring acceleration from 0 to 100 km/h. While this benchmark typically excludes starting time in official measurements, certain media outlets may incorporate it, resulting in minor discrepancies in reported figures. As an illustration, during media assessments, the SU7 Max achieved a 3.09s acceleration time (as opposed to the official 2.78s figure). Warranty coverage extends beyond the initial owner, and estimated maintenance expenses are projected to be around 480 yuan for the first year or 20,000 kilometers, escalating to 750 yuan and 1400 yuan for the subsequent two years.
Acceleration Measurement Insights and Maintenance Costs
Xiaomi provided insights into the nuances of acceleration measurement standards and maintenance costs, emphasizing the warranty coverage inclusivity and the anticipated maintenance expenses over the initial three years of ownership.
Fresh from the triumphant debut of their SU7 electric sedan, Xiaomi is reportedly expediting the production of their next electric vehicle, an SUV, slated for release by the year's end. This move signals Xiaomi's intent to establish itself as a serious player in the automotive industry.
Competition in the Chinese EV SUV Market
The information, originating from an unnamed Chinese source, highlights Xiaomi's entry into the SUV segment, a market already populated by several successful Chinese EV manufacturers. While Xiaomi's dominance in the tech sector is well-known, the swift timeline for the SUV launch is considered ambitious given the traditional pace of the automotive sector.
Strategic Shift towards SUVs
With many prominent Chinese EV startups prioritizing SUV models, such as Nio, Li Auto, and XPeng, Xiaomi's foray into the SUV market seems strategic. The earlier introduction of the SU7 sedan might have been a calculated move to carve out a niche initially, but venturing into SUVs appears to be the logical progression for Xiaomi.
Anticipated Success in the EV Market
The remarkable sales performance of the SU7 sedan, with over 50,000 orders received within the first 27 minutes, underscores the strong consumer demand for Xiaomi's EV offerings. Building on their reputation for feature-rich yet affordable products, an SUV from Xiaomi could potentially achieve even greater success in the market.
While the validity of the report remains speculative due to the absence of official confirmation and the ambitious timeline, Xiaomi's commitment to the EV sector is evident. Stay updated on further developments from Gizmochina as Xiaomi continues to make strides in the electric vehicle industry.
The highly-anticipated 2024 Skyworth EV6 520 luxury version has been released in China with a manufacturer’s suggested retail price of 306,800 yuan. This premium electric vehicle offers a driving range of 520 kilometers under NEDC conditions, making it an attractive option for longer trips.
The Design and Features of the EV6 520
The car features a sleek design with influences from the modern "Bauhaus" style, evident in details like the closed front grille and matrix laser grille light setup. The rear of the vehicle showcases through-type taillights, adding to its streamlined aesthetics.
Interior Comfort and Technology
Inside the cabin, the 520 boasts a sophisticated ambiance with a black and brown color scheme and tasteful chrome accents. To enhance comfort and convenience, the car comes equipped with a large 12.8-inch central control screen, a 360-degree reversing camera system, rear parking radar, and automatic climate control. Essential features like LED headlights, one-touch window controls, an electric tailgate, a leather steering wheel, and tire pressure monitoring are also included.
Spacious Interior and Powertrain
The 2024 Skyworth EV6 520 offers a roomy interior, with dimensions measuring 4720mm in length, 1908mm in width, and 1696mm in height. The car’s 2800mm wheelbase provides ample legroom for passengers. Powering the vehicle is a single front-mounted electric motor that delivers 150 kilowatts of power and 320 Nm of torque.
Impressive Battery Performance
The standout feature of the EV6 520 is its 71.98 kWh ternary lithium battery, which enables an impressive pure electric range of 520 kilometers (NEDC), allowing for extended travel distances with fewer charging stops.
After a much-anticipated period of waiting, Xiaomi has introduced its inaugural electric vehicle, the SU7, in China. This vehicle lineup comprises three versions – Standard, Pro, and Max – designed to accommodate various budgets and requirements. The pricing ranges from 215,900 yuan (US$29,900) for the base model to 299,900 yuan (US$41,500) for the premium model. Scheduled deliveries are set to commence in late April, with the car already showcased in 59 establishments across 29 Chinese cities. Here’s a closer look at what could be regarded as one of the most significant electric vehicle launches this year.
Design Collaboration and Expertise
The design of the SU7 reflects a collaborative effort led by Xiaomi’s Head of Design, Li Tianyuan, in collaboration with professionals such as James Qiu, previously associated with Mercedes-Benz, and consultant Chris Bangle, known for his work with BMW, Mini, and Rolls Royce. Bangle’s positive remarks on the SU7’s capabilities for the European market highlight the extensive expertise involved in its creation.
Advanced Driver-Assistance Systems
Xiaomi provides two driver-assistance systems for the SU7. The Xiaomi Pilot Pro system relies on pure vision technology, utilizing an Nvidia Drive Orin chip with 84 Tops of computing power, akin to Tesla’s methodology. The Xiaomi Pilot Max system combines pure vision with lidar technology for enhanced functionalities. Moreover, Xiaomi introduces a city-centric pilot assisted driving system known as City NOA, with trials starting in April across 10 cities and a nationwide rollout planned for May. The SU7 features robust connectivity features, supporting Apple CarPlay and Android Auto integration.
Variant Details
Each SU7 variant offers distinct features. The base SU7 Standard, priced at 215,900 yuan, includes a 73.6 kWh BYD Blade battery providing a 700 km CLTC range. Acceleration from 0-100 km/h occurs in 5.28 seconds, with a top speed of 210 km/h. The SU7 Pro, priced at 245,900 yuan, boasts a 94.3 kWh CATL battery and an extended CLTC range of 830 km. The top-tier SU7 Max showcases a 101 kWh CATL Qilin battery, providing an 800 km CLTC range and rapid charging capabilities.
The comprehensive lineup of Xiaomi’s SU7 models, coupled with their sophisticated driver-assistance systems and exceptional performance statistics, suggests the company’s readiness to compete with established players in the electric vehicle domain. Xiaomi’s strategic approach and product offerings indicate a well-thought-out entry into the market, with future sales serving as the ultimate litmus test. Xiaomi has also unveiled a lifestyle brand in conjunction with the SU7 release, promising further developments in the future.
BYD Co., Ltd., a prominent electric vehicle manufacturer and a key player in the global new energy vehicle sector, unveiled its impressive 2023 annual report on March 26th, showcasing substantial growth in crucial financial indicators.
Financial Achievements:
Operating income surged to 602.315 billion yuan, marking a significant 42.04% year-over-year increase.
Net profit attributable to shareholders skyrocketed by 80.72% to 30.041 billion yuan.
Basic earnings per share rose to 10.32 yuan.
The company intends to distribute a cash dividend of 30.96 yuan for every 10 shares held to all shareholders.
BYD's Dominance in the Electric Vehicle Market
BYD continued its reign as the foremost global player in new energy vehicle sales throughout 2023, delivering an impressive 3.02 million vehicles. This accomplishment solidifies the company's supremacy in the rapidly expanding electric vehicle sector and positions it as one of the top ten global automakers.
Innovations in Electric Vehicle Affordability
Building on its commitment to advancing electric vehicle technology and affordability, BYD introduced the Honor Edition model in February 2024, following the successful launch of the Champion Edition last year. The Honor Edition model, which offers "electricity cheaper than petrol," represents a significant step in enhancing the accessibility of electric vehicles.
BYD's Milestones in the Electric Vehicle Industry
On March 25th, BYD achieved a significant milestone by becoming the world's first automaker to produce its 7 millionth new energy vehicle. Headquartered in Shenzhen, China, BYD Co., Ltd., a multinational technology company established in 1995, initially focused on battery production before diversifying into electric vehicles, electronics, and sustainable technologies. BYD's commitment to research and development has firmly established it as a major player in the electric vehicle market, offering a diverse range of passenger cars, buses, trucks, and commercial vehicles.
