Xiaomi, the Chinese technology company, is preparing to open orders for its inaugural electric vehicle, the SU7. The company's vision is for the SU7 to be the most stylish, user-friendly, and intelligent car available, all for a price below 500,000 yuan ($69,424). The SU7, introduced by Xiaomi in December, has generated considerable enthusiasm. Given Xiaomi's track record of providing value for money, there are concerns among consumers that a high price might impact sales.
Xiaomi Announces SU7 Orders
Xiaomi will officially reveal the pricing details and commence order-taking for the SU7 on Thursday. This marks the first time Xiaomi has disclosed the upper limit of the price range. The unveiling of the car began in Xiaomi stores across China on Monday.
SU7 Specifications and Variants
The SU7 will be offered in two variants, boasting driving ranges of up to 668km and 800km on a single charge. For comparison, Tesla's Model S offers a range of up to 650km.
Xiaomi's Expansion into Electric Vehicles
This move reflects Xiaomi's strategy to diversify beyond smartphones amidst a plateau in demand. Xiaomi is among the select new entrants authorized by Chinese regulators for electric vehicle production. The manufacturing of its vehicles is handled by a subsidiary of the state-owned BAIC Group. The recent public reveal of the factory producing SU7 EVs has reignited excitement among fans. Xiaomi faces high expectations, and the success of its inaugural car could have significant implications for the company.
