Market analysis firm Omdia has reported that Samsung Electronics is set to increase its usage of LG WOLED panels in its products during this year. It is projected that Samsung will incorporate 700,000 to 800,000 WOLED panels in its OLED TVs, a sharp rise from the previous year's 10-20 thousand units.
Increased Utilization of LG WOLED Panels
Samsung's Growing Dependency on LG's WOLED Panels
LG Display is anticipated to produce close to 6 million units in the current year, with LG Electronics expected to utilize 3.5-4 million of these units. The surplus panels will be distributed to other manufacturers like Sony and Samsung. Market insights suggest that Samsung Electronics will acquire a considerable portion of these LG panels.
Samsung's Diversified Display Strategy
The Rise of QD-OLED Panels in Samsung's Manufacturing Plan
In the display manufacturing sector, Samsung Display holds a significant position and is poised to manufacture 1.4 million QD-OLED panels in the ongoing year. Of these, Samsung Electronics plans to employ 1.1 million panels internally, sharing the remainder with Sony. This shift indicates Samsung's emphasis on QD-OLED panel production while supplementing its WOLED panel requirements through LG Display. Notably, Samsung is projected to produce close to 2 million OLED TVs this year, marking a twofold increase from the previous year.
OLED TV Market Growth
Samsung's Role in the Expanding OLED TV Market
Market research suggests that global OLED TV sales are estimated to reach 6.3 million units in the current year, with Samsung and LG collectively accounting for 5.5 million units. In light of this data, Samsung is set to incorporate LG's B series and C series TV-level WOLED panels in its OLED TVs, while maintaining the use of in-house QD-OLED panels for premium TV models like the S95D showcased at CES earlier this year.
