Apple Vision Pro Pre-Order Sales Meet Expectations, But Delivery Dates Delayed
Apple's highly anticipated mixed reality headset, the Vision Pro, has seen strong interest during its pre-order phase, according to renowned analyst Ming-Chi Kuo. Kuo estimates that the headset has garnered between 160,000 to 180,000 units in sales during its first pre-order weekend. This success can be attributed to the loyal fanbase and heavy users of Apple products. However, the surge in interest has caused a delay in delivery dates for some buyers.
Delivery Delays
Due to the overwhelming demand, the shipping times for the Vision Pro have extended to 5-7 weeks immediately after the pre-orders went live. Surprisingly, these shipping times have remained unchanged even after 48 hours. Kuo notes that this is a common pattern observed with iPhones, but the surge in demand for the Vision Pro poses a potential challenge for Apple to overcome.
Challenging Demand
Kuo believes that Apple can achieve 500,000 shipments of the Vision Pro this year without any major challenges. With a massive active user base of 1.2 billion, even if only 0.007 percent of them are willing to purchase the Vision Pro after pre-ordering, the product could still sell out. However, it is important to note that the mixed-reality headset is a niche product and may not appeal to the wider consumer market.
Production Efficiency Improvement
According to media reports, Apple's supply chain partners, such as Luxshare, are working overtime to meet the demand for the Vision Pro. However, there is still room for improvement in the headset's production efficiency. Apple may need to address these production challenges to ensure a smoother delivery process and meet the high demand for their latest innovation.
Overall, the Apple Vision Pro has seen a successful pre-order phase, with strong sales and high interest from consumers. While delivery delays may pose a temporary setback, Apple's dedicated user base and the niche appeal of the mixed-reality headset suggest that it will continue to be a sought-after product in the tech market.
