Motorola Aims to Become a Top Three Global Smartphone Maker in Three Years
Motorola, once a leading smartphone brand, has been striving to regain its position since being sold to Lenovo in 2014. Now, Lenovo has set an ambitious goal to propel Motorola back into the top three smartphone makers globally within the next three years.
Matthew Zielinski, Lenovo's international markets chief, expressed his confidence in this goal by stating, "I would bet a paycheck that in three years we will be number three around the world." Zielinski believes that Motorola has the potential to achieve this feat.
Currently, the smartphone market is dominated by Apple and Samsung, with a combined market share of 40%. In contrast, Motorola and Lenovo only managed to secure a meager 4% market share in the last quarter. To climb the ranks, Motorola and Lenovo have devised a strategy that involves targeting the high-end market segment where Apple and Samsung are currently strong.
A key component of their plan is the Razr phone, which is positioned as a premium product. Zielinski sees the foldable Razr smartphone as Motorola's gateway into the high-end market. By offering innovative features and a sleek design, Motorola aims to attract consumers who are willing to invest in a premium smartphone experience.
In addition to focusing on product differentiation, Lenovo is also prepared to expand its manufacturing facility in Pondicherry, India, to support their growth. Zielinski recognizes the strategic importance of India in Lenovo's overall strategy. He believes that India is not only a significant market for sales but also for manufacturing. Lenovo is following in the footsteps of Apple, which has increased its iPhone production in India.
Zielinski emphasized India's rapid adoption of 5G technology and the wide range of Lenovo's products, from smartphones to cloud services, as key factors in their commitment to the Indian market. He mentioned ongoing discussions with the Indian government and the company's plans to create more jobs in the country.
"We're going to place as many bets as we can because we think the growth of the Indian population is fantastic, and they're wonderful people," Zielinski stated, highlighting Lenovo's dedication to the Indian market.
Overall, Motorola and Lenovo are determined to reclaim their position as a top smartphone brand. With a focus on targeting the high-end market segment and expanding their manufacturing capabilities in India, they are confident in their ability to achieve their ambitious goal of becoming one of the top three smartphone makers globally within the next three years.
