With virtual and augmented reality (AR) technologies gearing up to transform passenger experiences, things should seem more exciting. Yet, as these advancements edge closer to everyday reality, concerns about safety, particularly with devices like the Apple Vision Pro, are steering the conversation.
A comprehensive survey sheds light on American attitudes toward AR technology in vehicles, focusing on the implications for self-driving cars. Here’s what emerged from the views of 1,000 Americans and 105 truck drivers.
Safety Concerns and Interest in Apple Vision Pro
A significant majority, three in five Americans, express deep concerns about the safety risks posed by drivers—or more aptly, riders—of self-driving cars who might use the Apple Vision Pro. Despite these safety apprehensions, a surprising one in five are intrigued by the prospect of using the device themselves in an autonomous vehicle.
Call for Legislative Action
The demand for legislative action is loud and clear, with 80% of respondents emphasizing the necessity for explicit laws and guidelines governing the use of AR devices like the Apple Vision Pro in self-driving cars. This sentiment spans generations, though baby boomers show the most concern for regulation.
Trucking Community's Perspective
The trucking community, often the first to encounter the realities of road innovation, mirrors the general public’s sentiments. While nearly 60% were unaware of the use of AR devices by drivers of autonomous vehicles, the same ratio—three in five—signals a serious apprehension towards the safety implications. Still, a notable fraction, one in four truckers, remains open to the idea, highlighting a blend of caution and curiosity that characterizes the industry’s approach to technological advancements.
The survey reveals a generational divide in attitudes towards AR in autos. Baby boomers show the greatest concern for safety and the need for regulation, while Gen Z’s worries are less pronounced. Conversely, Gen Xers display a relatively higher willingness to embrace the technology, with Gen Zers showing the least interest in wearing the Apple Vision Pro while at the wheel of a self-driving car.
This survey was conducted on 1000 Americans and 105 truck drivers.
