Key Takeaways
1. The Radeon RX 9070 XT is AMD’s best-selling graphics card ever, with first-week sales ten times higher than previous models.
2. CEO Dr. Lisa Su attributes the success to strong performance and competitive pricing, aiming to make high-end gaming more affordable.
3. AMD has a strong market presence in Japan, nearing a 50% share for the RX 9070 series, and is increasing production to meet demand.
4. More RDNA 4 models, including the RX 9060 series with 16GB and 8GB options, are expected to be released soon.
5. The RX 9070 XT has received positive feedback and offers excellent performance at more reasonable prices compared to Nvidia’s RTX 5000 series.
AMD has just unveiled the Radeon RX 9070 XT, which has quickly become the company’s best-selling graphics card ever. According to CEO Dr. Lisa Su, the sales in the first week were ten times higher than those of previous Radeon models. This information was shared during a conversation between Dr. Su and Tony Yu from ASUS China. The RDNA 4 graphics card has already topped sales charts in various countries, such as Japan, the US, Germany, and the UK, making this news somewhat expected.
Impressive Sales Numbers
Dr. Su stated, “It’s the No.1 selling product for all of the AMD Radeon generations for first week sales is the by far 10x higher than previous generations.” She attributed the GPU’s remarkable success to its strong performance and competitive price. “And we like to see people happy. People are very happy with 9070 XT,” Dr. Su added, underlining AMD’s aim to make high-end gaming more affordable.
Future Plans
During the interview, Dr. Su mentioned, “Because when we do a new architectural generation, we have to decide its primary characteristics many years in advance. For RDNA 4, what we really wanted to do is bring the best gaming capability to a very, let’s call it good price point, so that we could get more gamers to have access to this technology.” Earlier this month, AMD confirmed its strong market presence in Japan, nearing a 50% share for the RX 9070 series. To keep up with the rising demand, AMD is increasing production to enhance availability.
Upcoming Releases
Another interesting point from the interview was Dr. Su’s suggestion of more RDNA 4 models on the horizon, likely including the RX 9060 series, which will feature both 16GB and 8GB options in the near future. The AMD Radeon RX 9070 XT graphics card made its debut earlier this month on March 6th. This highly anticipated RDNA 4 GPU received positive feedback. Following its launch, our team at Notebookcheck conducted benchmarks and reviewed the GPU. In our practical review, we discovered that the RX 9070 and RX 9070 XT provided excellent performance at prices that are more reasonable than the Nvidia RTX 5000 series.
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