Samsung Launches First Online-to-Offline Store in Mumbai
Samsung has opened its first Online-to-Offline (O2O) lifestyle store, Samsung BKC, at Jio World Plaza in Mumbai, India. This flagship store, spanning 8,000 sq ft, is situated in the bustling Bandra Kurla Complex. The store aims to provide customers with a unique shopping experience that combines the convenience of online shopping with the benefits of an in-store visit.
Bringing AI-Driven Lifestyle Zones and Custom Tech Solutions
Samsung BKC is designed to showcase the brand’s premium products, including smartphones, televisions, refrigerators, and washing machines. Additionally, it offers customers the opportunity to explore Samsung’s latest AI solutions. The store provides the convenience of online shopping along with the option for in-store hands-on experiences. Customers can choose from a wide range of products, receive assistance from staff, and have their purchases delivered nationwide. Moreover, customers in Mumbai have the option of picking up their orders within two hours from the store.
Eight Distinct Zones for Enhanced Experiences
The store is divided into eight distinct zones, each highlighting different lifestyle aspects such as gaming, art, fitness, cooking, and more. These zones showcase how Samsung’s products can enhance various activities. For instance, customers can experience gaming on an 85-inch 8K QLED TV or manage home energy with SmartThings AI Energy Mode. The Private Cinema zone offers an immersive movie-watching experience with a 110-inch MicroLED TV.
Samsung’s new Online-to-Offline store in Mumbai, Samsung BKC, offers customers a unique shopping experience that combines the convenience of online shopping with the benefits of an in-store visit. With its wide range of premium products and the opportunity to explore the latest AI solutions, the store aims to cater to the diverse lifestyle needs of its customers. The distinct zones within the store provide enhanced experiences and showcase how Samsung’s products can elevate various activities. Whether customers prefer to shop online or visit the store, Samsung BKC aims to provide a seamless and enjoyable shopping experience.