Google has begun enforcing its Play Store payment policy with various Indian app developers, a move that could lead to tensions with local tech firms. This enforcement may result in the removal of non-compliant apps, including popular ones like Shaadi.com and Quack Quack, from the platform.
Compliance Efforts Vary Among Developers
While some developers have started adhering to the policy, others have not yet done so. These companies had previously contested Google's policy in court but did not receive temporary protection. Presently, some, like Info Edge, have confirmed compliance, whereas others, such as Matrimony.com, have expressed concerns about the potential impact on their industry.
Options for Delisted Developers
Google has outlined options for developers facing delisting: integrating with Google Play's billing system (the standard approach), using an alternate billing system alongside Google Play (at a reduced fee but with less control), or operating as consumption-only (no fees but limited features). These choices underscore the importance of following Play Store policies and prompt developers to evaluate their compliance and select the most suitable option to maintain app availability for users.
This recent enforcement action underscores the significance of Play Store policy adherence. Developers must consider their compliance status and make decisions to ensure their apps remain accessible to users. For some developers, the implications of non-compliance are severe, potentially requiring policy restructuring in response to updated regulations. The industry awaits to see how developers will navigate and respond to this policy enforcement.
