Let's consider a scenario where a smartphone manufacturer is looking to create a new device. The manufacturer faces a choice between collaborating with established chipmakers such as Qualcomm or MediaTek, or taking a cue from Apple's playbook by designing a custom chipset. Opting for the latter allows for a more seamless connection between software and hardware, potentially resulting in improved performance, a strategy that Apple has effectively implemented for its iPhones.
Google's Custom Approach with Tensor Processors
Following in the footsteps of Apple, Google has adopted a similar strategy by developing its own in-house Tensor processors. Recent reports indicate that the upcoming Pixel 9 will be equipped with the Tensor G4 chipset, promising enhanced heat and power management for a better user experience.
Google Tensor G4 is expected to bring improvements in heat and power management
Google is preparing to unveil the Pixel 9 series later this year, which will be powered by the Tensor G4 chip. Leaks suggest that the G4 chip will offer advancements in heat and power management, potentially resulting in cooler device operation and improved battery life. Speculations also point towards Samsung handling the manufacturing of the G4 chip using a 4nm process.
Upgrades and Future Prospects
Initial information hints at the Tensor G4 offering incremental upgrades over its predecessor, the G3. However, the real excitement surrounds the Tensor G5, which is anticipated to make a significant impact on the Pixel 10 series. The upcoming Tensor G5 will mark Google's first genuinely custom-designed Tensor chip, showcasing a deeper level of in-house development. This heightened control over the integration of hardware and software is expected to deliver a finely tuned Android experience.
By moving towards a more vertically integrated model, Google is approaching the level of integration seen in Apple's products. While it may be premature to delve into details about the Tensor G5 and Pixel 10 at this stage, the knowledge that the Pixel 9 series will deliver exceptional performance is certainly enough to excite technology enthusiasts.
