Global Smartphone Market Shows Signs of Recovery
According to data from the IDC's worldwide quarterly mobile phone tracker and research firm Canalys, the global smartphone market has started to recover. In comparison to the same period last year, the smartphone market has experienced an 8.5 percent year-on-year growth. This growth has resulted in Apple surpassing Samsung to become the top smartphone vendor globally, breaking Samsung's 13-year unbeaten streak.
Decline in Global Smartphone Shipments
Although global smartphone shipments declined by 3.2 percent year-on-year, there is a silver lining. In Q4 2023, sales reached 326 million units, compared to 300 million units in Q4 2022. This growth is significant as it marks the end of seven consecutive quarters of decline in smartphone shipments.
Apple Dominates the Market
For the first time in the entire year, Apple dominated the entire smartphone market. In Q4, the company shipped 80.5 million units, and for the full year of 2023, Apple shipped 234 million units. With a market share of 20.1 percent in 2023, Apple has secured the top position. Samsung followed closely behind with 226 million shipments and a market share of 19.4 percent. In Q4 2023, Samsung shipped 53 million units. Xiaomi claimed the third spot in terms of overall shipments last year, with a market share of 12.5 percent. OPPO and Transsion secured the fourth and fifth positions, with market shares of 8.8 and 8.1 percent, respectively.
Transsion and Vivo Show Promising Growth
In Q4 shipments, Transsion climbed to the fourth spot with 28.2 million sales and an 8.6 percent market share. Impressively, Transsion achieved a whopping 68 percent year-on-year growth. Vivo made it to the fifth spot with 24.1 million units sold and a 7.4 percent market share. On the other hand, Samsung experienced a decline in shipments in Q4, with a 10 percent drop compared to the same period last year.
Positive Growth for Apple and Transsion
When considering year-on-year performance, only Apple and Transsion achieved positive growth. Apple gained 3.7 percent, while Transsion experienced an impressive growth rate of 30.8 percent.
In conclusion, the global smartphone market is showing signs of recovery, with an 8.5 percent year-on-year growth. Apple has emerged as the top smartphone vendor globally, breaking Samsung's long-standing dominance. The market is witnessing promising growth from companies like Transsion and Vivo, while Samsung faced a decline in shipments. It will be interesting to see how these trends continue to evolve in the coming months.