Disney+ Cracks Down on Account Sharing
The number of digital content platforms has significantly increased in the past few years. With Netflix, Prime Video, Hulu, HBO Max, and Disney+, many of us to spend too much on just 1-2 series or movies that grabbed our interest.To save money, many have turned to sharing accounts with friends. However, Netflix recently cracked down on account sharing, boosting its user numbers and revenue. Now, Disney+ is following the footsteps of its biggest rival with a crackdown on password sharing starting March 14. Here are the details…
Disney+ Kills Account Sharing on March 14
Actually, it has been known for a while that Disney+ would put an end to account and password sharing. Although there hasn’t been an official announcement, the company was reported to be taking measures to address this issue. Unfortunately, a recent email sent to Hulu users, another digital content platform owned by The Walt Disney Company, has set a date for this unfavorable development. According to the email, Hulu is “adding limitations on sharing your account outside of your household.”
The Impact on Disney+ Users
Certainly, upon reading the paragraph above, you might wonder, “Why would a Hulu email matter to Disney+ users?” However, our colleague at Ars Technica asked Disney about the situation, and the response was disappointing for users. Regrettably, starting March 14, Disney+ users can no longer share account passwords with friends or family in different households. Company officials stated they would provide more information to users soon.
Implementation and Reasoning
Users sharing Disney+ account passwords cannot be identified at the moment. However, it is expected that a system similar to Netflix’s, which blocks account sharing for devices not connecting from the same household for a specific period, will be implemented. This decision is not without reason, as Disney+ has incurred an $11 billion loss since its launch in November 2019. The platform’s original content is expensive and not as popular as before, making it necessary for Disney to make such a decision. Whether this decision will yield positive results, similar to Netflix, will be revealed over time. For now, you can share your account freely until March 14th.
Here are the current pricing options for Disney+ in the US as of February 2, 2024:
- Monthly Plan with Ads: $7.99
- Monthly Plan without Ads: $13.99
- Yearly Plan without Ads: $139.99