OnePlus 12: Optimism Crushed by Steep Price Tags
The launch of OnePlus 12 in China has failed to ignite the expected fervor among Chinese tech enthusiasts, despite its enhanced specs over its predecessor, the OnePlus 11.
Price Comparison and Pivotal Insights
To offer a clearer picture, the initial cost of 4299 CNY for the OnePlus 12 signifies a steep 10% increase from its forerunner, the OnePlus 11, initially priced at 3999 CNY. Furthermore, with the OnePlus 11 256GB variant retailing at 799 USD globally, it is anticipated that the OnePlus 12 will hit the market at 859 USD or higher upon its global release in January 2024.
OnePlus 12 vs. Market Contenders
What adds salt to the wound is that the starting price of the OnePlus 12 is the loftiest amongst all the Snapdragon 8 Gen 3 flagship contenders introduced thus far. The comparison data below illustrates OnePlus’ pricing juxtaposed against competitors like Xiaomi, iQOO, and Meizu.
| Base Model | Price (CNY) | Price (CNY-converted USD) |
|---|---|---|
| Redmi K70 Pro 12GB+256GB | 3299 | 462 |
| Meizu 21 8GB+256GB | 3399 | 476 |
| iQOO 12 12GB+256GB | 3999 | 560 |
| Xiaomi 14 8GB+256GB | 3999 | 560 |
| OnePlus 12 12GB+256GB | 4299 | 602 |
Noteworthy Features, Yet at a Cost
The OnePlus 12 boasts cutting-edge features, including Qualcomm’s latest Snapdragon 8 Gen 3 SoC, an enhanced 3x telephoto camera, and it serves as the first non-Pro OnePlus flagship to integrate wireless charging technology. Despite the allure of these advancements, the hefty price point has cast a shadow over the device's reception.
Engage in the Conversation
Given OnePlus’ revised pricing strategy for its recent flagships, speculation looms over its impact on the anticipation surrounding forthcoming OnePlus releases. We invite you to voice your insights and perspectives on this matter. Feel free to share your comments below.
