Asus has recently expanded its product lineup and investments in India, introducing three new desktop models and opening its first hybrid retail store in Nashik, India. This unique location offers both Pegasus and Republic of Gamers (ROG) products, providing customers with a diverse range of options.
Asus Opens First Hybrid Retail Store in India
Asus has inaugurated its inaugural hybrid retail store in Nashik, India, covering an area of 568 square meters. Notably, this store stands out as the first to showcase both Pegasus and Republic of Gamers products under one roof. Customers can explore a wide array of offerings, including laptops, tablets, smartphones, monitors, and various electronic devices. Moreover, there is a designated gaming section where enthusiasts can experience the latest ROG products firsthand.
Expansion Plans and Market Position
With the launch of this store, Asus aims to amplify its retail footprint in India, with intentions to establish more outlets in the upcoming year. The company's strategic move aligns with its dominant presence in the Indian PC market, boasting a substantial market share of 24.8% as per recent statistics. This achievement solidifies Asus as the top PC vendor in India, further bolstering its standing in segments like monitors and gaming smartphones.
Direct Customer Engagement
Given its strong market position, Asus recognizes the value of establishing direct connections with customers by bypassing intermediary retailers. This approach enables the company to enhance its customer engagement and offer tailored experiences to its diverse consumer base. For those residing in India interested in visiting this innovative store, the address is as follows: San Infotech, Shop no 5, Ravi Chambers, Sarswat Bank, Sharanapur Road, Canada Corner, Nashik-422005.
This move by Asus signifies its commitment to enhancing its retail presence and engaging directly with its customer base in India, reflecting its dedication to delivering top-tier products and services in the region.
