In a bid to reach a wider consumer base, Apple is reportedly working on a cost-effective variant of its high-end mixed reality headset, the Apple Vision Pro. The original device, priced at a steep $3,500, is beyond the reach of many consumers, prompting Apple to explore a more budget-friendly version123.
Lowering the Price Tag
The prime focus in developing this economical variant is to significantly lower the price to a range of $1,500 to $2,500. The strategy to achieve this price cut involves removing certain features and downgrading the chip used in the device45.
Sacrificing the EyeSight Feature
One of the notable features to be axed in this cost-cutting endeavor is the EyeSight feature. The EyeSight technology in the original Vision Pro uses an external OLED display to project a three-dimensional rendering of the user's facial expressions to others in the room. While this feature enhances the interactive experience, it doesn't offer substantial benefits to the wearer of the device. By eliminating this feature, Apple can significantly reduce the bill of materials, thus lowering the price point of the device6.
Reduced Camera and Sensor Array
Additionally, the number of cameras and sensors will be trimmed down in the budget-friendly variant. This move is another step towards reducing the production costs while maintaining the core functionality of the mixed reality headset6.
Future Expectations
Although Apple is heading towards a more affordable Vision Pro, there are speculations that the low-cost version might have been shelved for now7. On the brighter side, along with the low-cost model, Apple is purportedly also working on a second-generation high-end Vision Pro, focusing on making it lighter, more comfortable, and equipped with a chip spec bump6.
The development of a low-cost Apple Vision Pro is a testament to Apple's initiative to make mixed reality technology more accessible. While the reduction in price comes with a trade-off in features, it opens the door for a broader consumer base to experience Apple's mixed reality technology.
Source Links: appleinsider.com | wccftech.com | 9to5mac.com
