Apple halts FineWoven accessory production over durability worries

Apple halts FineWoven accessory production over durability worries

Apple has reportedly ceased production of its FineWoven accessories, as revealed by tipster Kosutami. These accessories, introduced in September, were touted by Apple as an eco-friendly and durable alternative to leather. However, it seems that the durability claims associated with FineWoven have not stood the test of time.

Production Halt Due to Durability Concerns

Kosutami, a reputable source for Apple product leaks, disclosed on X (formerly Twitter) that Apple has halted the production of FineWoven accessories due to their poor durability. The tipster hinted that Apple will be exploring alternative materials for future high-end accessories, ruling out leather as an option.

Search for Alternative Material

With the discontinuation of FineWoven, Apple may be in search of a new material for its accessory lineup, as indicated by Kosutami. This move signifies a shift away from FineWoven to another material, distancing from leather as well.

Customer Feedback and Pricing

Despite the initial hype around FineWoven's environmentally friendly nature, customer feedback has been negative, primarily focusing on issues related to durability and quality. The high price points of FineWoven accessories, such as $59 for iPhone cases, $59 for MagSafe Wallets, $35 for AirTag holders, and $99 for Apple Watch bands, have not aligned with the perceived quality.

Apple's recent spring lineup refresh did not introduce new color options for FineWoven accessories, hinting at a potential end to their production. As existing stock dwindles, it remains to be seen how Apple will address the aftermath of discontinuing FineWoven accessories.

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