Xiaomi's highly anticipated electric sedan, the SU7, is inching closer to its launch and exciting new details about its interior have been unveiled. While the exterior design of the car was revealed in December, the interior has remained a mystery until now.
Xiaomi focuses on tactile experience
According to the latest official interior images, Xiaomi has departed from the minimalist interior designs favored by tech companies entering the automotive space. Instead, they have opted for a driver-centric design that combines physical buttons with sleek technology. This shift seems to be in response to user feedback, as many electric vehicle (EV) owners have expressed frustration over the lack of tactile controls in their vehicles.
The interior of the SU7 boasts a flat-bottomed steering wheel, tactile switches, a horizontal center touchscreen, and a center console. However, the standout feature is a row of toggle switches conveniently positioned under the driver's right hand. These switches allow for easy control of essential functions such as air conditioning, ride height, and even the rear wing spoiler. This reintroduction of physical interaction amidst a sea of touchscreens is a welcome change for users.
A blend of functionality and aesthetics
The SU7's interior not only focuses on buttons and driver engagement but also features a floating dashboard design that seamlessly integrates the head-up display, instrument panel, and air outlets. This design creates a sense of spaciousness within the cabin. Additionally, a docking unit allows for the incorporation of even more physical buttons. The driver-focused design also includes sports seats that offer a low seating position and excellent forward visibility.
Impressive performance and commitment
Xiaomi is clearly aiming high with the SU7, promising exceptional winter range and efficiency. The company's in-house developed heat pump plays a crucial role in achieving this goal. Winter testing videos showcase the SU7 effortlessly navigating snowy and icy roads in frigid temperatures as low as -33°C.
With deliveries set to begin in the first half of 2024, and a rumored price tag of around 300,000 yuan ($42,000), the Xiaomi SU7 is shaping up to be a formidable player in the Chinese electric car market.
Xiaomi CEO Lei Jun recognizes the immense potential of the electric car sector and has shifted his focus to prioritize Xiaomi's expansion into this market. While Xiaomi will continue producing smartphones and other tech products, Lei Jun's recent actions indicate a strong commitment to establishing Xiaomi as a key player in the electric vehicle industry.
