While news regarding the official launch date of Xiaomi's cars remains undisclosed, recent revelations regarding the forthcoming SU7 model have been surfacing. Recently, leaked images from the Xiaomi Car Beijing Factory unveiled three fresh color choices for the SU7, supplementing the previously disclosed color range.
New Color Variants for Xiaomi SU7
The new colors introduced comprise a sophisticated blue-grey, a lively orange, and a sleek dark purple. These additions broaden the style spectrum compared to the previously highlighted "Gulf Blue," appealing to individuals seeking both a classic, subtle look and those inclined towards a more dynamic aesthetic.
Speculations and Denials
Adding to the speculations, a leaked research document circulated online earlier this week hinted at a potential March launch for Xiaomi cars, with deliveries potentially commencing in April. However, Xiaomi has swiftly refuted the accuracy of this information, including the production volume forecasts for the first quarter.
According to Lu Weibing, the company's president, deliveries of the SU7 are slated to commence in the second quarter of 2024. The SU7 was unveiled at the Mobile World Congress in Barcelona, marking its global debut. Xiaomi plans to leverage its existing base of 20 million premium smartphone users in China to drive initial sales.
Despite Xiaomi's reputation for offering budget-friendly products, the SU7 is geared towards the mid to high-end market segment. Pricing specifics are yet to be disclosed, but estimations propose a range between 250,000 Yuan and 370,000 Yuan ($35,176 – $52,061). Production is anticipated to scale up to 2,000 units by March, with ambitions to surpass 10,000 units per month by July.
With the official release date shrouded in secrecy, these leaks provide a sneak peek into the prospective color choices for the upcoming Xiaomi SU7. While details regarding the launch timeline remain undisclosed, one fact is evident: the excitement and anticipation surrounding Xiaomi's venture into the electric vehicle sector are steadily mounting.
