Vivo has introduced its BlueImage brand, a new imaging technology designed to enhance the photography experience on its smartphones. This latest development raises questions about the future of Vivo's partnership with Zeiss and which device will be the first to feature this technology.
Vivo BlueImage Announcement and Zeiss Partnership
The unveiling of BlueImage by the Chinese company signifies a significant step towards enhancing imaging capabilities. The technology, built on Vivo's proprietary imaging chips, represents a substantial investment in research and development aimed at improving picture quality.
Continued Collaboration with Zeiss
Despite the introduction of BlueImage, Vivo has assured that its collaboration with Zeiss will persist. The company plans to deepen its partnership with the renowned lensmaker, emphasizing joint research and development efforts. A Weibo post showcased the BlueImage brand logo, the Zeiss strategic cooperation logo, and provided a sneak peek at an upcoming device.
Speculations on the Vivo X100 Ultra
While the specific device featuring BlueImage remains undisclosed, speculations point towards the Vivo X100 Ultra as a potential candidate. Positioned as a flagship model above the X100 Pro, the X100 Ultra is anticipated to bring significant upgrades.