TECNO, a tech brand based in China, has recently announced a strategic partnership with Dolby Laboratories. The collaboration aims to integrate Dolby Atmos technology into TECNO’s upcoming POVA 6 series smartphones. Furthermore, the brand has confirmed that the POVA 6 series will be unveiled at the Mobile World Congress Barcelona in 2024.
Dolby Atmos: Enhancing the Audio Experience
For those unfamiliar with Dolby Atmos, it is an audio technology that offers a more immersive and three-dimensional sound experience. This innovative technology utilizes an object-based approach, allowing sounds to move freely within a three-dimensional space, including overhead. Initially developed for cinemas, Dolby Atmos is now widely used in various audio systems such as home theaters, soundbars, headphones, and more, to provide users with a realistic audio experience.
TECNO’s Focus on User Experience
Jack Guo, the General Manager of TECNO, emphasized the impact of the partnership on user experience. He stated, “Our goal is to enhance the user experience. The inclusion of Dolby Atmos in our smartphones is a significant step towards delivering high-quality audio to our global users.
Bringing Dolby Atmos to More Users
Javier Foncillas, the Vice President of Commercial Partnerships at Dolby Laboratories, also expressed his excitement about the collaboration. He said, “We are delighted to bring Dolby Atmos to a wider audience through TECNO’s smartphones. This technology is not just about fancy audio – it elevates the sound quality of all music, games, and videos.
TECNO POVA 6 Pro 5G: A Gaming-focused Phone
The first model to feature Dolby Atmos technology will be the TECNO POVA 6 Pro 5G, which is scheduled to launch at the Mobile World Congress. This particular phone is targeted towards the youth market, with a focus on enhancing the gaming experience through immersive audio.
Expanding Dolby Atmos to Future Models
Following the launch of the POVA 6 series, TECNO has plans to incorporate Dolby Atmos into future models within the CAMON and PHANTOM series. This commitment aligns with the company’s dedication to providing users with top-notch entertainment and represents a significant advancement in phone entertainment technology.