TECNO, a global smartphone brand, has once again secured the title of "2023-2024 Global Smartphone Brands Top 10" at CES 2024. This prestigious accolade, organized by Asia Digital Group and European Digital Group and supported by TWICE and IDC, recognizes outstanding consumer electronic brands for their innovation and contribution to industry development.
The success of TECNO at CES 2024 can be attributed to its unique "Glocal Brand Strategy," which combines a global vision with local innovation in diverse markets. The brand's ability to effectively reach and impact these markets has been instrumental in securing its top position.
TECNO's achievements revolve around the theme of "Going Premium," which is characterized by its technological innovation and design excellence. The brand's commitment to advancing technology and its innovative prowess in the smartphone industry have earned recognition from industry leaders.
Zhu Dongfang, President of the Asian Digital Group, praised TECNO's dedication to technological advancements and highlighted the brand's exceptional status in the consumer electronics industry.
CES Global Top Brands Ranking 2024 focuses on Artificial Intelligence (AI) and technological innovation, acknowledging their significant roles in shaping the consumer electronics landscape.
TECNO's strategic emphasis on technical innovation is evident in its leadership in various frontier and emerging technologies. The brand has set new standards with the introduction of Universal Tone technology, which enables multi-skin tone imaging. Additionally, TECNO's advancements in artificial intelligence, including AI algorithms, AI voice recognition, AIoT vertical application technology architecture, and 5G, demonstrate its commitment to staying at the forefront of technological advancements.
TECNO's core competitiveness in premiumization is highlighted by its evaluation based on industry popularity, global strategic layout, international market influence, and product innovation. The brand's "Go Glocal" brand strategy, which seamlessly merges a global vision with local innovation, has led to its presence in over 70 countries and continuous global user base growth.
In 2023, TECNO introduced groundbreaking products for the premium market through its PHANTOM and CAMON product lines, contributing to its global optimization and regional expansion. The impressive 62% year-on-year growth in smartphone shipments across all regions in Q3 2023, along with a remarkable 600% year-on-year growth in 5G smartphone shipments, underlines TECNO's achievements in the highly competitive smartphone market.
TECNO's sales volume increase in high-end series, particularly the CAMON and PHANTOM series, surpassing company-wide growth rates, is a testament to its success in premiumization and globalization. The brand's commitment to aligning with local values and integrating technological innovations with stylish modern designs tailored to local needs has played a pivotal role in its continuous global success.
