Key Takeaways
1. AMD and Nvidia may stop producing lower-end and mid-range graphics cards due to rising memory prices.
2. AMD plans to increase prices by $10 for every 8 GB of GDDR VRAM in the RDNA 4 series.
3. Retailers have adjusted prices to reflect a return to higher pricing seen during past stock shortages.
4. Current MSRPs for RDNA 4 GPUs are lower, making it a good time to consider purchasing an AMD Radeon card.
5. No specific price hikes for Nvidia GeForce RTX 50 GPUs have been mentioned, but increased costs for GDDR memory are expected to affect pricing.
Ever since the prices of memory shot up dramatically, it was anticipated that desktop gaming GPUs would experience significant impacts. There have been claims that AMD and Nvidia might stop producing their lower-end and mid-range desktop graphics cards due to the financial constraints in this sector. Recently, rumors have spread that AMD plans to raise prices by $10 for every 8 GB of GDDR VRAM.
Revised Pricing for RDNA 4
This supposed price hike for the RDNA 4 series will change the Manufacturer’s Suggested Retail Prices (MSRPs) for the existing RDNA 4 models. When comparing these prices to current DDR5 kit prices, the increase seems relatively modest and should not greatly affect consumers. However, according to Moore’s Law Is Dead, the actual price rise for RDNA 4 RX 9000 GPUs, such as the RX 9070 XT, might be considerably higher.
Retailer Adjustments
Sources indicate that retailers have already adjusted their internal prices, and the outlook appears grim. Essentially, it seems the RDNA 4 graphics cards will revert to the pricing seen back in 2025 when stock shortages were prevalent, where the RX 9070 and RX 9070 XT were sold for significantly higher than their original MSRPs.
Expected Retail Prices
Following the price increase due to memory inflation, MLID anticipates that RDNA 4 graphics cards will be sold at:
When you look at these figures, the current MSRPs for the RDNA 4 GPUs mentioned above are much lower. Thus, if you’ve been deliberating on purchasing an AMD Radeon card, now might be an excellent opportunity to do so.
MLID doesn’t mention any price hikes for Nvidia GeForce RTX 50 GPUs. Although Nvidia will likely pass the increased costs of GDDR memory onto customers, it remains unclear how much more Team Green will require for GPUs like the RTX 5070.
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