The Redmi Note 13 5G series made its debut in India in early January. The lineup consists of three models ranging across different price segments.
Revenue Doubles in a Month
Within a few days from its release, the series generated ₹1,000 crores in revenue. A month later, the company now announces that the revenue from the said smartphones has doubled.
Redmi Note 13 Pro and Redmi Note 13 Pro Plus
Earlier today, Xiaomi revealed that the Redmi Note 13 5G series crossed ₹2,000 crores in revenue in a month. This is quite an achievement for a brand that has been losing market share in the country.
However, unlike previous years, the company does not mention the number of units sold. The numbers should be comparatively low given the current smartphone market scenario.
Pricing Strategy
So how come the revenue is high? The answer to this is the pricing of the newer Redmi Notes.
Xiaomi bumped the price of the Redimi Note phones by incorporating a select few premium features.
The base Redmi Note 13 5G starts at ₹17,999 instead of ₹9,999 as it used to a few years back. On the other end of the spectrum, the top-end Redmi Note 13 Pro Plus retails as high as ₹35,999.
Due to increased pricing and à la carte features from mid-range as well as premium categories, the Redmi Note series is no longer a default recommendation. The devices are still good but they have lost their uniqueness and charm.
Consumer Trust
Despite all these, Xiaomi managed to clock in crores of revenue in a month. This sort of proves that Indian consumers still trust the ‘Redmi Note’ brand due to its legacy.
