Samsung to Include Immersive Audio Model and Formats (IAMF) in TVs and Audio Products
Samsung has announced that its new 3D sound technology, Immersive Audio Model and Formats (IAMF), developed in collaboration with Google, will be integrated into its TVs and audio products starting this year. IAMF is set to rival Dolby Atmos, the current leading audio standard in the market, offering an immersive listening experience with unique features.
IAMF, like Dolby Atmos, enables spatial audio that goes beyond traditional horizontal surround sound by incorporating vertical sound capabilities for a more realistic soundscape. However, IAMF distinguishes itself by offering several distinctive features.
One standout feature of IAMF is that it is an open-source 3D audio format, eliminating the need for licensing fees. This opens up the possibility for more manufacturers to adopt IAMF, potentially resulting in more affordable options for consumers. Moreover, IAMF utilizes artificial intelligence (AI) to accurately identify and place sounds within a scene, enhancing the precision and realism of the audio.
IAMF also offers the ability to adjust specific audio elements, such as dialogue clarity, based on the content being watched. This customization allows for a more tailored and enjoyable listening experience.
Samsung plans to introduce IAMF on its TVs and sound systems in 2024. While the specific models that will feature IAMF have not been disclosed yet, the technology is expected to be compatible with older-generation TVs and soundbars through a firmware update. This means that consumers will not need to purchase new equipment to benefit from this advanced audio technology.
However, the extent of backward compatibility with older TVs and sound systems has not been confirmed by Samsung. It is likely that the support for IAMF will be limited to select products only. Additionally, YouTube is reportedly exploring the possibility of incorporating IAMF support into its content later this year.
Overall, the integration of IAMF into Samsung's TVs and audio products marks a significant advancement in audio technology, offering consumers an immersive and personalized listening experience. With its open-source nature and AI-driven capabilities, IAMF has the potential to revolutionize the audio industry and provide a more accessible and affordable option for consumers.
