Smartphone manufacturers are constantly striving to improve the camera capabilities of their devices, with some brands even partnering with renowned imaging companies. One such example is Xiaomi, which has collaborated with Leica.
This partnership involves rigorous testing of smartphones by both companies, as well as the implementation of advanced effects for photos. However, it raises the question of whether every brand needs to establish such partnerships or if they can develop their own imaging capabilities.
Device manufacturers taking matters into their own hands
Thanks to advancements in hardware, smartphones are now capable of capturing impressive photos, although they still fall short of professional cameras. As a result, many device manufacturers are focusing on improving mobile photography and camera technologies.
The latest report from Digital Chat Station reveals that some smartphone manufacturers are planning to end their exclusive partnerships for imaging systems and instead establish their own private imaging companies. While it remains unknown which brand will take this step, it is speculated that Vivo or Oppo might be the first to do so.
Continued partnerships and new ventures
However, it is unlikely that Xiaomi's partnership with Leica will come to an immediate end, suggesting that these changes may occur in the future. It is worth noting that Huawei previously ended its collaboration with Leica and formed its own imaging company called XMAGE, which focuses on enhancing the photo and video quality of Huawei devices.
