Key Takeaways
1. Reports indicate potential price hikes for Apple’s iPhone series linked to new designs and features, not trade tensions.
2. Analyst Edison Lee predicts the iPhone 17’s base model will remain at $799, the same as the iPhone 16.
3. The iPhone 17 Air, Pro, and Pro Max are expected to be priced $50 higher than their predecessors.
4. Apple may use different pricing strategies across various markets for the iPhone 17 series.
5. The iPhone 17 series is anticipated to launch in September 2023.
A few months ago, there were reports about possible price hikes for Apple’s iPhone series. The initial information came from The Wall Street Journal, which indicated that any price increases would be tied to new designs and features instead of the ongoing trade tensions between China and the United States.
Pricing Insights from Analysts
Recently, analyst Edison Lee from Jefferies Hong Kong Limited has shared specific predictions regarding how these rumored price changes might affect the iPhone 17 series this year. For some background, the iPhone 16 starts at $799 (currently $689.99 – renewed on Amazon), with increments of $100 separating the iPhone 16 Plus and the iPhone 16 Pro. On the other hand, the iPhone 16 Pro Max is priced at $1,199, which is $200 more than the iPhone 16 Pro, not including any available discounts.
Expected Price Changes
Lee has mentioned that the basic model from Apple will not see any price increases this year. Therefore, the iPhone 17 is expected to launch at the same price as the iPhone 16, which is $799. However, the iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max are anticipated to be priced at $50 higher than their predecessors. It’s important to note that Apple might adopt different pricing strategies in various markets.
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