– LG may be considering selling its entire TV business to Hisense, signaling a potential exit from the consumer TV market.
– The move follows years of shrinking profits and heightened competition from aggressive Chinese TV brands.
– If completed, this would mark a historic shift for LG, which has a long-standing presence in TV manufacturing since 1966.
LG could be preparing another major exit from the consumer electronics arena. An interesting new report from Korean news outlet EBN claims that LG is in talks to sell its entire TV business to Chinese electronics giant Hisense.
Industry shift and talks
According to the report, senior LG executives visited Beijing recently for talks with Hisense officials on a possible restructuring or total sale of the unit. The discussions suggest a potential strategic pivot that could reshape the company’s hardware lineup and focus areas, especially in flat-panel displays and smart TV software ecosystems.
Historical context and pressures
If the sale happens, it would be the end of an era. For close to 60 years, LG has been a mainstay in the television industry, originating in 1966 when its predecessor, GoldStar, brought out Korea’s first black-and-white TV. This lineage underscores a long tradition in display technology and consumer electronics that would be challenged by ongoing market pressures and price competition from overseas rivals.
- LG has faced falling profits amid aggressive pricing from Chinese TV brands.
- There is ongoing competition from companies that undercut traditional manufacturers on price.
- This pressure mirrors other strategic moves in the sector, such as Sony selling a majority stake in its TV business to TCL.
Strategic realignment
However, LG has in recent times faced falling profits and intense competition from Chinese TV brands that are aggressively undercutting traditional manufacturers on price. This is the same reason that recently caused Sony to sell a majority stake in its own TV business to TCL. LG also made the tough decision in 2021 to pull the plug on its popular but failing smartphone division after years of growing losses. The company at the time shifted focus and resources to more profitable ventures like electric vehicle components, robotics, and smart home technology.
It looks like LG could be doing the same with its television business, prepared to cut its losses in a very competitive hardware market. Critics argue that consolidating or exiting the TV segment could free up funds for more scalable or higher-margin projects, while supporters claim that established brands like LG’s display tech still carry value in partnerships and licensing deals.










