– True RGB backlighting across XR70M2/XR90M2 series boosts brightness, color purity and gamut while reducing off-axis color shifting versus prior Bravias.
– Immersive Black Screen Pro anti-reflection/glare film on XR90M2 enhances contrast by minimizing stray light reflections.
– Bravias support advanced features (AI image enhancement, 4K ATSC 3.0, Dolby Atmos/Vision, 3D surround, Room Calibration, Google TV with Gemini AI, AirPlay, Cast, Alexa) and Game Mode with PS5 up to 4K120/low latency.
Overview
Sony has announced the arrival of the Bravia 7 II and Bravia 9 II 4K HDTVs with True RGB backlighting and the Bravia Theater Trio Dolby Atmos wireless speaker system. The HDTVs deliver higher brightness with greater color purity, while the speaker system delivers immersive spatial sound from three speaker modules. Both the TVs and the speaker system can be further expanded with external subwoofers and speakers.
Backlighting Technology
The key change between the latest XR70M2 and XR90M2 series and the prior series is the switch to True RGB backlighting. Each backlight zone can now output a specific color, rather than simply white light. The new light technology helps to increase maximum brightness, color purity, and color gamut volume, while reducing off-axis color shifting for a superior image when compared to the prior generation of Bravias. The backlight color better matches the local image color to help make the natural LCD light leakage appear less conspicuous, especially versus the prior generation of Bravias.
Brightness, Specs, and Display
The specifications do not state the maximum brightness of the new models, so it’s unknown whether they can match the 4,000-nit brightness of Sony’s $34K BVM-HX3110 premium 4K HDR grading monitor.
Anti-Reflection Enhancements
Additionally, the XR90M2 series benefits from a newly developed Immersive Black Screen Pro anti-reflection and anti-glare film that further reduces stray light reflections beyond what was previously achieved with the XR90 series, while also increasing the apparent contrast.
Features and Connectivity
The Bravias come with the expected slate of features that top-end HDTVs ought to have, including AI-powered image enhancement, 4K ATSC 3.0 (Nexgen) TV tuners, Dolby Atmos and Vision, 3D surround sound, automatic room sound calibration, and voice control thanks to Google TV with Gemini AI. The TVs are also compatible with Apple AirPlay, Google Cast, and Alexa for easy sharing from smartphones and smart home integration.
Gaming and Integration
For PlayStation 5 owners, the Bravias will automatically switch into low-latency Game mode with optimized HDR tone mapping and variable refresh rates up to 4K 120 Hz. Networked Bravias can remotely access PS4 and PS5 consoles to play games from afar.
Bravia Theater Trio and Sound
The 9-speaker Bravia Theater Trio sound system can be used with the Bravias to provide 3.0.2 surround sound output, with Dolby, DTS, and IMAX Enhanced support. The included calibration microphone enables quick, automated room sound optimization.
Speaker Array and Subwoofers
Upward firing speakers in the wireless satellite units along with 360 Spatial Sound Mapping enable the Trio to recreate up to 24 phantom speakers for immersive surround sound without the need to install dozens of physical speakers. However, for powerful low-end bass, external subwoofers can be connected to the Trio.
Sizes and Pricing
The Bravia 9 II comes in 65″, 75″, 85″, and 115″ sizes, while the Bravia 7 II comes in 50″, 55″, 65″, 75″, 85″, and 98″ sizes. The former is priced from $3,599.99 to $30,999.99, and the latter is priced from $1,599.99 to $8,999.99. The Bravia Theater Trio is priced at $2,199.99. Some Bravia 7 II models are available for purchase today, while the other HDTV models and the sound system will be released later in 2026.
Availability
Readers can look for their arrival in the Sony Store in the official channels and Sony’s regional stores.