Xiaomi, Vivo, Oppo: 2027 Ultra-Camera Flagship Prices & Leaks

European Smartphone Market Shifts

Unlike in the US, where there is hardly any serious competition in the high-end smartphone segment aside from Apple and Samsung, Europeans were able to choose between the Xiaomi 17 Ultra, the Vivo X300 Ultra or the Oppo Find X9 Ultra for the first time this year, provided they were willing to spend between about €1,500 and €2,000. While all three models are significantly cheaper as imports, consumers will have to brace for significant price increases in 2027 if the claims made by reliable leaker Digital Chat Station prove to be true.

Upcoming Flagship Developments

On June 16, 2026, he posted on Weibo that development of the next generation of flagship cameras from Oppo and Vivo is on track, with the launch of the Vivo X500 Ultra and the Oppo Find X10 Ultra expected in March and April 2027, respectively, barring any unforeseen circumstances. The leaker anticipates that Vivo will stick with the 35mm main camera and a high-quality camera setup across all focal lengths, while Oppo is likely to further develop its 10x telephoto lens. However, as the Xiaomi Mi 18 Ultra demonstrates, market conditions — with sharply rising component prices — are anything but ideal for manufacturers.

Market Conditions and Delays

According to previous hints, the development of the next ultra-Leica flagship has been put on hold until further notice, and a recent comment from Kartikey Singh on X confirms that this remains unchanged. Whether Chinese consumers are willing to absorb significant price increases in the high-end market remains to be seen. According to Digital Chat Station, Oppo and Vivo appear to be aiming for a price point of 10,000 yuan, which is roughly equivalent to €1,273.

Pricing Comparisons and Predictions

For comparison, the Oppo Find X9 Ultra launched in China at 7,500 yuan and the Vivo X300 Ultra at 7,000 yuan, both with 12/256 GB of storage. Comments on Weibo question whether the 10,000 yuan price tag will apply to the entry-level configuration or the 16/1TB variant. Even in the best-case scenario, it will likely be more expensive, as the top-of-the-line model currently costs up to 9,300 yuan, respectively. Hence, the next ultra-camera flagship phones may fall into the foldable price range in 2027, which could also mean prices exceeding €2,000 in Europe.

Potential Market Impact

Apple could well pave the way here, as it is expected to unveil the most expensive iPhone of all time with the iPhone Ultra. Consumers and industry watchers alike are left speculating about the final pricing structures, with many hoping the baseline configs remain accessible. The shift towards higher costs could redefine the premium segment in both China and Europe, potentially narrowing the gap between traditional flagships and foldables.