Tag: Apple

April 25, 2025
Apple Unveils iPhone 16: Relax, It’s Here!
Key Takeaways
1. Apple promotes the iPhone 16’s durability with its Ceramic Shield, suggesting it can withstand drops without a case.
2. The advertisement marks a shift in the smartphone industry, where brands typically encourage using cases for protection.
3. Apple aims to compete with other brands emphasizing durability features, like water and dust resistance.
4. While the Ceramic Shield is designed for improved protection, real-life drop scenarios may still pose risks.
5. The debate over using a case versus going caseless is reignited, as some users may prefer the sleek design without a case despite the risks.
Apple is making a daring statement: you might not need a case for your iPhone 16. In a recent advertisement, the company highlights the phone’s Ceramic Shield, claiming it’s tough enough to withstand drops without getting scratched. This is a significant move for smartphone brands, which often avoid promoting caseless usage—likely to keep selling their expensive branded cases or to sidestep backlash from drop tests.
Confidence in Durability
The new ad emphasizes trust in the iPhone 16’s strength. The video features the phone enduring a dramatic fall, conveying that its Ceramic Shield—Apple’s exclusive glass—will protect it. Unlike previous ads that showcased toughness yet suggested using cases, this one boldly states, “Chill, it’s iPhone 16.” This represents a major change in an industry where buying cases has become almost automatic.
Competing in the Durability Arms Race
The timing is strategic. Brands from China like Oppo and Realme are promoting their IP69 dust and water resistance, while Corning’s Gorilla Armor 2 claims to survive drops of 2.2 meters onto concrete-like surfaces. Apple is raising the bar to keep up with this durability competition, hinting at a new phase where phones may not require extra protection.
The Reality of Going Caseless
The iPhone 16’s Ceramic Shield is said to be “tougher than ever,” combining ceramic crystals with glass for improved drop and scratch resistance. However, real-life drops are unpredictable—consider uneven sidewalks or accidental falls onto tiles. Apple’s advertisement is bold, but it also strategically relies on lab-tested strength to appeal to users who are tired of heavy cases.
The surface depicted in Apple’s ad is a flat wooden platform that is forgiving enough, even for a flagship from three years ago. The ad also fails to clarify whether Apple would be liable if the glass breaks due to a careless drop. It sends a confident message, indeed, but seems somewhat too cautious in execution. We’ve previously discussed the idea of using a smartphone without a case—even in 2025—and you can find that information here.
The Case Debate
This announcement raises an interesting question: to case or not to case? Some people appreciate the sleekness of a phone without a case, while others wouldn’t want to risk a broken screen. With Apple’s show of faith, more users might choose to go without cases, but it wouldn’t be surprising if their case sales remain robust. What do you think—should the iPhone 16 be bare or protected?
Tags: Apple, Ceramic Shield, iPhone 16
April 24, 2025
iPhone 17 Dummies in Black and White Spotted: What to Expect
Key Takeaways
1. Dummy models of the iPhone 17 series (iPhone 17, 17 Air, 17 Pro, 17 Pro Max) have surfaced, showcasing their design.
2. The iPhone 17 Air is expected to be very slim at 5.65mm and features a 6.7-inch display and a single rear camera.
3. The series is rumored to include a new A19 chip, with Pro models featuring an A19 Pro chip and advanced camera capabilities.
4. The iPhone 17 series is set to launch in September 2025, generating anticipation for innovative design and performance.
5. Further information about the iPhone 17 lineup is expected to be released as the launch date approaches.
Apple’s iPhone 17 series is already grabbing attention, as dummy models of the complete range — iPhone 17, 17 Air, 17 Pro, and 17 Pro Max — appear together in group snapshots. This comes after the metal molds for the entire series were shown off last month, along with a lifelike dummy of the Air model that emerged just a few days ago.
Dummy Units in Two Colors
Just after a video that displayed the mold of the iPhone 17 Air, which is rumored to be only 5.65mm thick, photos of the dummy units for the entire iPhone 17 collection have surfaced. The black set features the iPhone 17 on the left, followed by the 17 Air, then 17 Pro, and lastly the 17 Pro Max on the right. Conversely, the white units reverse the order, starting with the 17 Pro Max, then 17 Pro, 17 Air, and finishing with the 17. The table below illustrates the lineup.
These dummy models, probably utilized for designing cases or initial tests, suggest a common design language for the series. The 17 Air is particularly notable for its slim profile. Although specifications remain undisclosed, rumors suggest a 6.7-inch display for the Air, a single rear camera, and a new A19 chip across the lineup, with Pro models expected to include an A19 Pro chip and advanced periscope telephoto lenses.
Anticipation for Launch
Scheduled for release in September 2025, the iPhone 17 series seems ready to merge innovative design with performance. The lightweight nature of the Air could revolutionize the market, but we’re still awaiting further information. For now, these images provide an exciting glimpse into what Apple has in store for its next major release.
All of the significant enhancements made known so far for the iPhone 17 lineup have been discussed — you can find more details about them through our previous posts. Keep your eyes peeled, as additional information is likely to emerge as we approach the launch date.
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Tags: Apple, iPhone 17, iPhone 17 Air
April 23, 2025
Apple Mini-LED Keyboard with Dynamic Legends: MacBook Upgrade Patent
Key Takeaways
1. Apple has faced challenges with keyboard technologies, particularly the unreliable butterfly keyboard that cannot have keys replaced individually.
2. The company is exploring innovative designs, including a touchscreen keyboard and a new patent for dynamic keyboards featuring LEDs for each key.
3. The new keyboard design aims to improve functionality without significantly increasing power consumption by eliminating the need for traditional LED backlights.
4. The keys are made from aluminum and use a traditional scissor switch mechanism, with mini-LEDs for high-resolution symbols.
5. Users may gain more customization options, such as switching between regional layouts, but the visibility of the key legends in bright sunlight remains uncertain.
From the not-so-popular Touch Bar to the finicky butterfly keyboard, Apple has had a tough time creating successful new keyboard technologies over the last ten years. The butterfly keyboard, for example, is not only unreliable but also has keys and switches that can’t be replaced on their own. Still, this hasn’t held back the tech giant from pursuing new ideas to enhance the keyboards in their MacBook Pro or MacBook Air models (around $912 on Amazon).
New Innovations in Keyboard Design
Apple has previously looked into a touchscreen keyboard, which could greatly affect battery life, whether each key has a small display or if the entire keyboard is one large touch panel. Recently, AppleInsider discovered a new patent from Apple that outlines another intriguing solution for dynamic keyboards. Instead of utilizing a display, this new design incorporates several LEDs for each key to show the needed symbols.
Improved Functionality Without Extra Power
Since this innovative design would make the LED backlights, used in all current MacBook keyboards, unnecessary, it shouldn’t lead to a major increase in power consumption. The keys themselves are crafted from aluminum, featuring traditional switches with a scissor mechanism. To light up the keys, mini-LEDs are employed to provide a high resolution, ensuring that the symbols are easily readable.
This approach could give users far more freedom to customize their keyboard layouts. For example, they might be able to switch between different regional layouts simply by hitting a button. However, it remains unclear if these LEDs would be bright enough to keep the key legends visible in bright sunlight. Like many patents, this idea doesn’t guarantee that Apple is planning to launch a laptop with this specific keyboard design.
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Tags: Apple, dynamic keyboard, MacBook Pro
April 22, 2025
New Apple iPhone 17 Pro Color Leaks You Can’t Miss
Key Takeaways
1. Apple will present four new iPhone 17 models in September: iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max.
2. A leak suggests the standout color for the iPhone 17 Pro will be “Sky Blue,” distinct from previous metallic Titanium options.
3. The Sky Blue shade is described as a “soft, elegant blue,” potentially more stunning than the Sierra Blue of the iPhone 13 Pro.
4. Various prototypes of the iPhone 17 Pro are being tested in different colors, so the final color options may change.
5. Current purchasing option available includes the Renewed Apple iPhone 16 Pro on Amazon.
Apple is set to present a new lineup of four iPhone 17 models this September, just like in past years. The models expected to be revealed are the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. There have been multiple leaks showcasing various details, including the updated camera bar, camera features, and potential sizes of the new devices. However, there is still limited information regarding the colors of the iPhone 17.
Color Insights from New Leak
A recent leak from Majin Bu aims to shed light on this subject. If the information is correct, we now have a glimpse of the standout color for the iPhone 17 Pro. This new hue is said to be distinct from the metallic Titanium options that Apple introduced with the iPhone 15 Pro and 16 Pro models.
According to Majin Bu’s sources in the supply chain, the highlight color for the iPhone 17 Pro is “Sky Blue.” This shade is claimed to be “more stunning” than the Sierra Blue color of the iPhone 13 Pro. It’s important to note that there are reports of various iPhone 17 Pro prototypes being tested in different colors, so things could still change.
Comparison to Other Models
While we can’t confirm the exact appearance of the Sky Blue iPhone 17 Pro until official images are released, Majin Bu has made a comparison to the Sky Blue of the recently launched MacBook Air M4. The leaker describes this color as a “soft, elegant blue,” which is a “refined, bright, and modern shade.”
Unfortunately, this is all the information we have regarding the color at this time. As we await additional leaks or renders, it’s wise to approach this information with a bit of skepticism.
Purchase Options
If you’re interested in a new device, you can buy the Apple iPhone 16 Pro (Renewed) on Amazon.
Source:
Link
Tags: Apple, iPhone 17 Pro, Sky Blue
April 22, 2025
iPhone 17 Pro Case Leak Shows New Camera Bar Design
Key Takeaways
1. The iPhone 17 Pro series features a new rear design with dual-tone colors and a distinct camera bar.
2. The camera bar includes three image sensors, a LiDAR sensor, and a flash module, resembling the design of recent Google Pixel phones.
3. Protective cases for the iPhone 17 Pro come in various colors, including light blue, light green, gray, light purple, and off-white.
4. The iPhone 17 Pro will have two color options: dark gray and white.
5. Recent claims suggest that the dual-tone design may not be accurate, with the camera arrangement likely remaining the same as previous models.
Apple’s upcoming iPhone 17 Pro series has recently been the subject of another leak. This time, images of its case design have been shared, revealing a fresh rear look with dual-tone colors and a new camera bar. Let’s dive into the details.
iPhone 17 Pro’s New Look
The new design of the iPhone 17 Pro has been exposed through case leaks from the well-known tipster Majin Bu. The photos reveal a model fitted with a case, showcasing a significant cutout for the camera island on the back. This setup consists of three image sensors, a LiDAR sensor, and a flash module.
Camera Bar Design
The camera bar design resembles an exaggerated version of the visor-style module seen on recent Google Pixel phones. The protective cases come in several colors, including light blue, light green, gray, light purple, and off-white. There are two color options for the iPhone 17 Pro itself: a dark gray variant and a white one.
Recent Claims
This leak follows Mark Gurman’s latest Power On newsletter, where he suggested that the dual-tone design with the camera block may not be accurate. It appears that the camera arrangement will likely stay the same, but the anticipated dual-tone look featuring a dark black camera on a silver iPhone isn’t part of Apple’s current plans. That wraps up what we know for now, so stay tuned for updates.
Tags: Apple, Camera Design, iPhone 17 Pro
April 21, 2025
iPhone 17 Air Model Now Available for Preview in Apple Store
Key Takeaways
1. The iPhone 17 Air will feature a unique design that differs from the iPhone 17 series, confirmed by leaked CAD models.
2. Dummies of the iPhone 17 Air have been spotted in a Chinese Apple Store, showcasing its design compared to the iPhone 16 Pro Max.
3. The iPhone 17 Air is expected to be ultra-slim, measuring around 5.5 mm in thickness.
4. The display of pre-release models in an Apple Store suggests unusual behavior, possibly due to a rogue employee.
5. The camera bump of the iPhone 17 Air is expected to be thicker than the body, resembling the Google Pixel camera design, with a potential thickness of up to 8.5 mm.
It was earlier disclosed that the new ultra-slim iPhone 17 Air will not only be a fresh addition to Apple’s smartphone range, but it will also feature a design that stands out from the iPhone 17 series. This design was hinted at through leaked CAD models by smartphone insider MajinBu, yet there were still some doubts about its authenticity. However, it appears that an Apple Store located in China is now supporting the validity of these design leak.
New Designs Unveiled
A recent clip shared by the same leaker shows what seems to be dummies that were CNC machined based on those CAD designs, appearing in a Chinese Apple Store. Employees were seen using these models to showcase to clients what the forthcoming iPhone might look like. In the footage posted on X, the iPhone 17 Air is directly contrasted with what seems to be an iPhone 16 Pro Max. This side-by-side comparison emphasizes the significant distinction between the existing iPhone models and the upcoming Air version, which is expected to measure as thin as 5.5 mm in its main body.
Unusual Apple Behavior
Even though the video was captured inside an Apple Store, displaying a pre-release design goes against Apple’s usual practices. This hints that it might be a “rogue” employee who has deviated from the company’s standard protocol, although the motive behind showcasing the new design remains uncertain.
Camera Bump Insights
The video also reveals details about the camera bump that is reportedly coming with the iPhone 17 Air. This bump resembles the Google Pixel camera bar design (excluding the $499 Pixel 9a, of course) and is notably thicker than the rest of the phone’s body, with prior leaks suggesting it could be up to 8.5 mm thick. The launch of the iPhone 17 Air, along with the entire iPhone 17 series, is anticipated in September 2025, so keep an eye out for a wave of new leaks and speculation leading up to that date.
Source:
Link
Tags: Apple, iPhone 17 Air, smartphone design
April 17, 2025
Trump Tariffs Affect Nintendo Switch 2 and PS5, Supplier Says
Key Takeaways
1. Trump announced a 145% tariff on electronics from China, negatively impacting U.S. companies like Apple.
2. Initial exemptions for certain tech items were quickly retracted, meaning higher import fees for Chinese-made electronics will continue.
3. Game consoles, including the Nintendo Switch 2, will not be exempt from the new tariffs, leading to potential price increases.
4. Most Switch 2 consoles are manufactured in China, making it difficult for companies to avoid the tariffs.
5. Nintendo has paused pre-orders for the Switch 2 in the U.S. and Canada, leaving the future price uncertain amidst potential cost increases.
Trump has decided to place a 145% tariff on electronics from China, which is a big setback for U.S. companies such as Apple.
Initial Relief and Subsequent Changes
Over the weekend, there was a moment of relief when the U.S. government mentioned that some tech items, including smartphones and laptops, would be exempt from the new tariffs. However, this relief was short-lived as Trump later clarified that this exemption wouldn’t apply. Instead, electronics produced in China will be assigned to a different tariff category (according to BBC). Consequently, Chinese-made electronics will still incur higher import fees.
Impact on Game Consoles
Even if the exemption for certain devices like smartphones and laptops is upheld, game consoles are reportedly not included in this exemption. Consoles such as the Nintendo Switch 2 will still be subjected to the hefty 145% tariff. Nikkei Asia has claimed to have obtained an internal memo from a key supplier for both Apple and Nintendo, indicating that game consoles will face the 145% tariff regardless of the circumstances. This implies that products like the Switch 2 could see a notable hike in prices within the U.S. market.
Manufacturing Concerns
Adding to the challenges, a majority of the Switch 2 consoles are made in China. Although a smaller portion is produced in Vietnam, it isn’t enough to completely bypass the tariff. Sony also depends heavily on Chinese production for a large part of its PlayStation 5 manufacturing.
In light of this situation, Nintendo has decided to halt pre-orders for the Switch 2 in both the U.S. and Canada. The company had initially aimed to start orders on April 9, but those intentions are now on pause with no new timeline provided.
The Switch 2 was unveiled with a price of $499, but it remains uncertain whether Nintendo will maintain that price should tariffs increase production and shipping expenses.
Tags: Apple, Nintendo Switch 2, Tariffs
April 14, 2025
Apple’s Foldable iPhone Could Feature Under-Display Camera Tech
Key Takeaways
1. The foldable iPhone is expected to be released next year, with a price tag around $2,300.
2. It will feature a 7.76-inch internal display with a resolution of 2712 x 1920 pixels and an under-display camera.
3. Apple has been developing under-display camera technology since 2021 and plans to introduce it with the foldable iPhone.
4. The device will also include a 5.49-inch cover display with a resolution of 2088 x 1422 and a hole-punch cutout for a traditional selfie camera.
5. The design is expected to be more compact and “squat,” making it easier to use with one hand compared to Samsung’s taller foldable devices.
Apple’s much-anticipated foldable iPhone could be released next year. It’s expected to be a pricey model, with estimates indicating it could cost around $2,300. Recent leaks suggest that Apple might be testing under-display camera technology for this exciting new device.
Insider Information
This news comes from a trustworthy insider, Digital Chat Station. The informant claims that the upcoming Apple foldable will come equipped with a 7.76-inch internal display boasting a resolution of 2712 x 1920 pixels, and it will indeed feature a camera concealed beneath the screen.
A Logical Choice for Apple
Apple patented its under-display camera technology in 2021, and a recent report from 2023 suggested that the company was already developing it. Now, it looks like the foldable iPhone could finally introduce this technology to consumers. While it might not seem typical for Apple to launch new tech in a less mainstream product, it appears to be a smart strategy in this instance.
For years, Samsung has been utilizing a similar approach with its Z Fold series. While the quality of under-display cameras isn’t quite at the level of traditional ones, they are designed to be hidden. Furthermore, akin to Samsung’s foldable devices, Apple’s will probably feature a regular selfie camera on the cover screen, ensuring users won’t be left with subpar quality.
Design Considerations
Additionally, the leak mentions a 5.49-inch cover display with a resolution of 2088 x 1422; this display is said to have a hole-punch cutout for the camera. So, users can expect to have access to both types of cameras.
In terms of design, Apple seems to favor a more compact and “squat” shape, similar to the Oppo Find N2, rather than the tall and narrow design found in Samsung’s Fold series. This could make the device easier to operate with one hand, or at least not as awkward to open and close in public.
Tags: Apple, foldable iPhone, Under Display Camera
April 14, 2025
US Implements New Tariffs on Electronics to Support Domestic Production
Key Takeaways
1. The U.S. will implement separate tariffs on imports of smartphones, computers, and semiconductors to boost domestic manufacturing.
2. A “special focus type of tariff” will now apply to previously exempt consumer electronics, impacting companies like Apple and Samsung.
3. The policy change aims to address national security concerns and reduce reliance on Southeast Asian manufacturing.
4. Experts warn that the cost of products like iPhones could increase significantly as production shifts to the U.S.
5. The new tariffs may alter global trade relations and raise concerns about supply chain stability.
The United States is getting ready to implement separate tariffs on imports of smartphones, computers, semiconductors, and similar components in the next one to two months, as stated by US Commerce Secretary Howard Lutnick. According to ABC News on April 13, 2025, this action indicates a strategic shift aimed at bolstering domestic manufacturing.
New Tariff Details
Consumer electronics imports will now be subject to a “special focus type of tariff.” “We need to have semiconductors, chips, and flat panels made in America. We can’t depend on Southeast Asia for everything that operates for us,” Lutnick explained. This announcement follows President Donald Trump’s decision from April 11 to exempt smartphones, laptops, and other electronics from reciprocal tariffs imposed on April 2, a day referred to as “Liberation Day.”
Impact on Importers
The US Customs and Border Protection notice, effective from April 5, included products such as hard drives and memory chips, providing relief to companies like Apple and Samsung. Lutnick later clarified that these products will now be included in a “special focus type of tariff” set to begin soon, even though they were previously exempt from reciprocal duties. To avoid the tariff deadline imposed by Trump, Apple moved its inventory from India and China to the US in the last week of March.
National Security and Economic Concerns
This policy change aims to tackle national security issues, with Lutnick declaring that discussions with other countries are off the table. “These are things that are national security that must be made in America,” he mentioned. Experts have warned that “Made in America” iPhones could potentially rise to $3,500, indicating possible cost increases as production is shifted. The Trump administration aims to protect consumers and assist US firms while promoting self-sufficiency, although the swift policy change raises concerns about the stability of supply chains.
As these tariffs come into play, the emphasis on domestic chip and electronics production could significantly alter global trade relations.
Tags: Apple, Semiconductors, Tariffs
April 14, 2025
Apple Developing Two New Vision Pro Headsets: Latest Update
Key Takeaways
1. Apple is developing two new versions of the Vision Pro headset: a lighter, more affordable model and one that enhances connectivity with Macs.
2. The original Vision Pro, launched in 2024, has struggled in the market due to its high price of $3,500 and bulky design.
3. The upcoming lighter model aims to address pricing concerns and compete with budget alternatives like Meta’s Quest headsets.
4. The second new model will focus on improving functionality through low-latency connections to Macs, offering features like screen mirroring.
5. Tim Cook is committed to creating advanced, comfortable Augmented Reality glasses and exploring AI-enhanced features for other Apple products.
Apple is said to be working on two new versions of its Vision Pro headset. One of these will be lighter and less expensive, while the other will aim to enhance tethered experiences when connected to a Mac.
Vision Pro’s Launch Challenges
Released in 2024, the Vision Pro has faced difficulties in the market and has been labeled a commercial flop for Apple. Despite its impressive technology, the hefty price of $3,500 has made it unaffordable for many potential buyers, leading to complaints about its limited practical uses. The device’s bulky design and weight of 650 grams have also contributed to its negative reception.
New Variants in Development
As reported by Bloomberg, Apple is actively working on solutions to these problems with two new models. One significant challenge for Apple has been persuading consumers to pay the high price, especially with budget-friendly alternatives like Meta’s Quest headsets available. The upcoming lighter design aims to tackle this pricing issue by being more wallet-friendly.
The second model will seek to broaden the Vision Pro’s applications through a low-latency connection to a Mac, providing features such as screen mirroring and seamless integration with business software.
Tim Cook’s Vision for AR
Insiders from Bloomberg indicate that Apple’s CEO, Tim Cook, is determined to outpace Meta by developing top-of-the-line Augmented Reality (AR) glasses that are both lightweight and comfortable enough for all-day wear. It seems Cook is “not interested in anything else” and is “totally focused” on this development effort.
In addition, Apple is exploring short-term solutions. Similar to Meta, which has found success with features for photography and AI, Apple is considering the introduction of AI-enhanced cameras on the Apple Watch and AirPods in the near future.
Source:
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Tags: Apple, Augmented Reality, Vision Pro