When Qualcomm introduced the Snapdragon X ARM APUs, there was a lot of buzz since it seemed like Windows devices would finally match MacBooks in energy efficiency. However, it’s clear now that the Snapdragon X SoCs didn’t live up to the expectations many had.
Performance Comparison
To start with, Qualcomm’s APUs aren’t giving any significant performance boost compared to the latest Intel and AMD processors. While the Snapdragon X Elite and X Plus chips are indeed efficient, many laptops featuring Intel Lunar Lake or AMD Strix Point APUs offer similar or even better battery lives.
App Compatibility Issues
Another concern is the app compatibility with the Snapdragon X SoCs, along with the absence of affordable Snapdragon X Windows laptops. All these factors led us to conclude that “there are no real arguments for a Windows laptop with an ARM processor” in our review of the Microsoft Surface Laptop 7.
Despite these clear drawbacks, Qualcomm has managed to secure a solid market presence as of December 2024.
Market Share Insights
In late November 2024, we reported that Snapdragon X-based Windows laptops held a meager 0.8% market share in Q3 2024. This finding was quite harsh, indicating that Qualcomm had a significant challenge ahead to meet its target of 30-50% market share by 2029.
However, times seem to be improving for Qualcomm. CEO Cristiano Amon stated that “Snapdragon X Series had more than 10% share of the greater than $800 Windows laptops in U.S. retail.” If these numbers are correct, December 2024 shipments show a notable improvement from previous reports.
Limited Claims on Global Market
Nevertheless, observant readers may have realized that Cristiano Amon is referring to a >10% share only for laptops above a certain price point. Therefore, Qualcomm hasn’t made any statements about global shipments or laptops priced under $800. This is logical as there’s a shortage of budget-friendly Snapdragon X Windows devices available. Yet, this news is encouraging for Qualcomm and fans of Snapdragon who want to see better performance from Windows ARM laptops.
That being said, Qualcomm still has considerable work ahead to ensure that Snapdragon laptops can compete evenly with Intel and AMD machines throughout the Windows ecosystem.
Challenges Ahead
A major challenge for laptops using the Snapdragon X Elite and X Plus SoCs is the inconsistent app compatibility. This has been a concern since Microsoft first promoted ARM-based Windows laptops as a genuine alternative. Although the situation has improved, both Microsoft and Qualcomm still have quite a bit of work left to address these issues.
Moreover, the absence of budget Snapdragon laptops will certainly limit the company’s ability to reach a broader customer base. This is especially true internationally and in regions where consumer spending habits are much lower than in the U.S. Qualcomm aims to tackle this issue with the introduction of the 8-core Snapdragon X SoC.
Finally, to truly excel beyond the current x86 competition, Qualcomm must deliver enhanced performance and energy efficiency.
Regardless of the outcome, it’s encouraging to see Qualcomm making strides in the market. Increased competition is always beneficial for consumers.
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