Samsung and Huawei, two major players in the smartphone market, are also leading the way in the foldable smartphone segment. These companies were among the first to introduce devices with flexible displays, and now it seems they are planning to release more affordable models in the near future.
Samsung and Huawei to Launch Mid-Range Foldable Phones in 2024
According to a recent report by TrendForce, both Samsung and Huawei are aiming to lower the price barriers for their foldable phone offerings. This strategy will make these devices more accessible to a wider audience and expand their presence in the market. The report suggests that both companies are planning to unveil their new foldable devices sometime in 2024.
In addition, Samsung Electronics is currently developing a new foldable handset specifically targeting the mid-range segment. While the exact pricing and specifications have not been revealed yet, it is expected that the device will be priced around $500 or even lower. By making foldable phones more affordable, the sales of these devices are likely to increase and the popularity of foldable phones in general will grow. This is especially important as most foldable phones currently available fall into the premium or ultra-premium categories.
Interestingly, this aligns with a previous report that suggested Samsung could launch a new foldable phone under its popular FE (Fan Edition) branding. However, it is important to note that this information has not been confirmed, so it should be taken with a grain of salt for now.
