Tag: SU7

  • Xiaomi SU7 Crash Kills Three: Timeline, Details, Company Response

    Xiaomi SU7 Crash Kills Three: Timeline, Details, Company Response

    Key Takeaways

    1. The crash of a Xiaomi SU7 Standard electric sedan on March 29 resulted in the deaths of three female university students, marking the first known fatality linked to Xiaomi’s EV.

    2. The vehicle was equipped with a vision-based Navigate on Autopilot (NOA) system, which lacks the advanced LiDAR technology found in higher models, raising safety concerns about autonomous driving technology.

    3. The collision occurred in a construction area with altered traffic lanes and possible debris, suggesting environmental factors may have contributed to the accident.

    4. An investigation revealed that the NOA system failed to recognize smaller barriers, and the automatic emergency braking (AEB) system did not engage due to the water barrier being undetected.

    5. Xiaomi has initiated an internal investigation and expressed commitment to transparency while addressing concerns about the reliability of autonomous driving features and the effectiveness of emergency systems.

    On March 29, a tragic incident occurred involving a Xiaomi SU7 Standard electric sedan on the Dezhou-Shangrao Highway (G0321) near Tongling, Anhui Province, China. This crash resulted in the deaths of three female university students and is the first known fatality associated with Xiaomi’s first electric vehicle (EV). The event has raised significant concerns about the safety of autonomous driving technology.

    Details of the Incident and Victims

    The three victims were university students heading to Chizhou for a civil service examination. They were traveling in a Xiaomi SU7 Standard, which is the entry-level model of the SU7 series, acquired in May 2024 and delivered on October 19, 2024. This model, launched on March 28, 2024, operates with a vision-based Navigate on Autopilot (NOA) system but does not feature the LiDAR technology available in the Pro and Max variants.

    Circumstances of the Crash

    The collision took place in the Chiqi area of the highway, where construction work had altered the traffic lanes. This change, coupled with the possibility of debris from the ongoing repairs, may have contributed to the accident.

    Sequence of Events Leading to the Crash

    An investigation by Xiaomi, based on data provided to the authorities, has outlined the timeline of the crash:
    – 10:27:17 PM: NOA was turned on; the car was traveling at 116 km/h (72 mph).
    – 10:44:24 PM: The system identified obstacles, issued alerts, and started to slow down.
    – 10:44:25 PM: The driver regained manual control, turning the steering wheel 22.0625 degrees left and applying brakes at 31%.
    – 10:44:26 PM: The steering moved slightly right by 1.0625 degrees, increasing braking to 38%.
    – 10:44:26–10:44:28 PM: The vehicle collided with a concrete barrier at a speed of 97 km/h (60 mph), leading to a fire.

    Aftermath of the Collision

    Reports on social media, including a post from one victim’s mother, alleged that the doors of the vehicle locked automatically after the crash, trapping the occupants as flames engulfed the car. Xiaomi was unable to confirm the functioning of the doors but mentioned that there is an emergency unlock feature, the efficiency of which remains uncertain. The NOA system’s failure to identify smaller barriers, such as cones, might have played a role in the accident.

    Company Reaction and Ongoing Investigation

    In response, Xiaomi established an investigation team on March 30 and provided data by March 31. CEO Lei Jun expressed sorrow and assured transparency while offering assistance to the families of the victims. The company stated that a special task force was created immediately, and they visited the accident scene on March 30. They also clarified that they haven’t yet accessed the vehicle involved in the crash, countering rumors of it being taken to Beijing. Internal records show that the Xiaomi SU7 was operating in NOA mode at about 116 km/h before it received a warning and slowed to 97 km/h prior to the crash. The cause of the fire after the impact is still under investigation, but Xiaomi suspects it initiated in the cabin rather than in the battery. Additionally, the company reported that the automatic emergency braking (AEB) system did not engage because the water barrier was not recognized by the detection system.

    Continuing Investigation and Safety Questions

    The police investigation is ongoing, focusing on the road conditions, driver behavior, and vehicle systems. This unfortunate event brings to light essential concerns regarding the reliability of autonomous driving features, the effectiveness of emergency systems, and the need for driver education in electric vehicles.

    Xiaomi SU7 Crash Kills Three: Timeline, Details, Company ResponseXiaomi SU7 Crash Kills Three: Timeline, Details, Company ResponseXiaomi SU7 Crash Kills Three: Timeline, Details, Company Response
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  • Xiaomi Self-Driving System Criticized After Fatal SU7 Crash

    Xiaomi Self-Driving System Criticized After Fatal SU7 Crash

    Key Takeaways

    1. Xiaomi’s first electric vehicle, the SU7, has been a major success, generating around $2 billion in revenue in 2024 and remaining on back-order in China nearly a year after launch.

    2. A tragic crash involving the SU7 occurred in Tongling, Anhui province, resulting in the deaths of three people and raising concerns about the vehicle’s safety features.

    3. The accident involved the vehicle’s Navigate on Autopilot (NOA) feature, which was active at the time of the crash, but no confirmed link has been established between NOA and the incident.

    4. The crash happened when the vehicle, traveling at around 60 mph, hit a guardrail after an unexpected lane change due to highway construction.

    5. Following the accident, Xiaomi’s stock price dropped significantly from 51 HKD to 44.55 HKD, coinciding with preparations for the launch of their second electric vehicle, the YU7.

    Xiaomi’s first electric vehicle has been a huge success, and it’s still said to be on back-order in China almost a year after its launch. The vehicle has brought in around $2 billion in revenue for the company in 2024 and led to the introduction of a performance-oriented Ultra version.

    Tragic News from Tongling

    Now, the SU7 is making headlines again in China, but not for good reasons. A crash on a highway in Tongling, Anhui province, has reportedly led to a fire that took the lives of 3 people inside the car.

    The mishap happened on March 29, 2025, and involved a regular version of the SU7, which had its Navigate on Autopilot (NOA) feature active. It was reported that the car reached a speed of 72 miles per hour (mph) or 116 kilometers per hour (km/h) at one moment.

    Details of the Incident

    Seconds before the crash, the driver was able to regain control of the vehicle, but the crash happened at around 60 mph (97 km/h) after hitting a guardrail. At the time, the highway was under construction, which is believed to have caused an unexpected lane change by the vehicle.

    As of now, there has been no confirmed connection between the NOA system and this incident, though Xiaomi has provided the vehicle’s system and driving data to the police in Tongling.

    Impact on Xiaomi’s Stock

    The accident has affected Xiaomi’s stock price, which fell from about 51 HKD on the Hong Kong Stock Exchange on March 28, 2025, to 44.55 HKD as of now. Furthermore, this report comes at a particularly unfortunate time for the company, as it is reportedly preparing to launch its second EV, the YU7, later this year.

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    Xiaomi Self-Driving System Criticized After Fatal SU7 Crash

     

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  • Samsung and Xiaomi CEOs Discuss Potential EV Partnership

    Samsung and Xiaomi CEOs Discuss Potential EV Partnership

    Key Takeaways

    1. Significant Meeting: Samsung’s Chairman Jay Y. Lee and Xiaomi’s CEO Lei Jun met for the first time in seven years, signaling potential collaboration in the electric vehicle market.

    2. Xiaomi’s EV Ambitions: Xiaomi sold 137,000 units of its SU7 electric vehicle in its first year, with plans to increase production to 350,000 vehicles by 2025 and expand globally by 2027.

    3. Existing Supplier Relationship: Xiaomi already relies on Samsung for various components in smartphones, providing a strong foundation for potential collaboration in the electric vehicle sector.

    4. Samsung’s Strategic Shift: Samsung may benefit from diversifying into the electric vehicle supply chain, especially as it faces challenges in its semiconductor business.

    5. Potential for Unusual Alliances: The meeting suggests that unexpected partnerships between competitors could emerge in the growing $800 billion electric vehicle market.

    Samsung Electronics Chairman Jay Y. Lee recently met with Xiaomi’s CEO, Lei Jun, at Xiaomi’s electric vehicle factory in Beijing. This meeting is crucial as it might change the electric vehicle supply chain landscape. It’s also the first time in seven years that these two technology leaders have come together, indicating possible collaboration between these smartphone competitors in the growing electric vehicle market.

    Xiaomi’s Electric Vehicle Growth

    Xiaomi is rapidly pursuing its electric vehicle goals. In its first year, the company sold 137,000 units of the SU7, bringing in $4.5 billion in revenue. They aim to increase production to 350,000 vehicles by 2025 and expand globally by 2027. This swift growth creates a strong need for components, an area where Samsung shines, providing advanced batteries through Samsung SDI, automotive displays, AI chips, and infotainment systems from Harman International.

    Potential for Collaboration

    Analysts in the industry believe that the meeting between the two CEOs went beyond just initial talks, considering the location and the seniority of those involved. Both companies have already established a solid supplier relationship, with Xiaomi relying on Samsung for memory chips, NAND flash storage, and OLED displays for their smartphones. This existing connection could serve as a solid base for collaboration in the electric vehicle sector.

    Samsung’s Strategic Shift

    Diving into the EV supply chain could benefit Samsung, especially as the South Korean firm has encountered difficulties in its core semiconductor segment. For example, they struggled to deliver the Exynos 2300 and Exynos 2500 chips on schedule, while Google reverted to TSMC for producing the Tensor G5. Therefore, branching out into automotive supply chains might offer Samsung some much-needed stability. Their affiliate companies supply nearly 60% of the components required for modern electric vehicles, making them a suitable partner for Xiaomi’s ambitious production goals.

    While there are no confirmed specifics regarding collaboration, the high-profile meeting hints that formal announcements might be on the way. Such a partnership would be unusual as it represents a cooperation between competitors in the smartphone market. It highlights how the $800 billion electric vehicle market is fostering unexpected alliances in both tech and automotive sectors.

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  • Xiaomi Surpasses Ford and GM in China’s EV Market in 2024

    Xiaomi Surpasses Ford and GM in China’s EV Market in 2024

    Key Takeaways

    1. Xiaomi outsold Ford and GM in China’s electric vehicle market within a year of entering the industry.
    2. The SU7 electric sedan achieved sales of 136,854 units last year, becoming a top choice among consumers.
    3. Ford’s Mustang Mach-E sold only 999 units in China, while GM sold 69,403 EVs, with local partnerships performing better.
    4. The SU7 reached 100,000 units in just 229 days and doubled that figure in an additional 119 days.
    5. Xiaomi plans to increase production, targeting 350,000 deliveries by 2025, with the SU7 Pro and YU7 SUV launching soon.

    Xiaomi is making waves in the automotive industry. The Chinese brand outsold both Ford and GM in the electric vehicle (EV) market in China, achieving this in just under a year since entering the field.

    Successful Launch of the SU7

    The electric sedan, SU7, has become a favorite among consumers, with Xiaomi reporting sales of 136,854 units last year. This impressive number has catapulted them to the top of the sales charts.

    In comparison, Ford’s Mustang Mach-E, which was the second most popular EV in the US for 2024, only managed to sell 999 units in China. The automaker does offer other electric models like the F-150 Lightning and E-Transit, yet these were not available in the Chinese market.

    GM’s Performance in China

    General Motors sold a total of 69,403 EVs under its various brands in China. However, its local partnerships performed significantly better, with Baojun and SAIC-Wulin selling 33,630 and 602,952 units, respectively.

    In the US, Ford and GM sold approximately 98,000 and 114,000 units, respectively, showing a stark contrast to their performances in China.

    Xiaomi’s Future Plans

    Xiaomi’s emergence in the EV sector has been truly remarkable. The SU7, priced under $30,000, reached the milestone of 100,000 units in just 229 days, and it only took 119 more days to double that figure. With plans to ramp up production, the company is targeting 350,000 deliveries for 2025. The SU7 Pro is already fully booked for the year, and the YU7 SUV is set to launch in June or July.

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  • Xiaomi Hits 200,000 EV Deliveries with Strong SU7 Demand

    Xiaomi Hits 200,000 EV Deliveries with Strong SU7 Demand

    Key Takeaways

    1. Xiaomi achieved 200,000 electric sedan deliveries, marking a successful entry into a new market.
    2. The company celebrated its 15th anniversary by introducing a special red color for its milestone SU7 delivery.
    3. Xiaomi’s local demand is strong, with over 135,000 deliveries and more than 20,000 units shipped monthly for the past five months.
    4. Customers are experiencing wait times over 30 weeks for their orders, as the company relies solely on local demand without exporting vehicles.
    5. The SU7 is available in three versions (Standard, Pro, Max) ranging from $29,840 to $41,422, with the SU7 Ultra starting at $73,190.

    It’s rare for a company to hit it big right out of the gate with its first product in a new market. Yet, Xiaomi, which was mainly known for its smartphones until last year, is now celebrating the remarkable delivery of its 200,000th electric sedan.

    Special Color Celebration

    Images shared by Xiaomi on Weibo show a young couple receiving their milestone SU7 in a unique red shade. This color option was introduced to mark the company’s 15th anniversary. The announcement also highlighted that it took 229 days to achieve the first 100,000 deliveries, but the second 100,000 was reached in just 119 days.

    Impressive Local Demand

    By the end of 2024, Xiaomi reported over 135,000 deliveries, having accumulated nearly a quarter of a million orders. For the past five months, they’ve been shipping out more than 20,000 units every month.

    It’s noteworthy that Xiaomi reached this success without exporting any vehicles and is relying solely on local demand. The interest for this initial model is so strong that customers are facing wait times exceeding 30 weeks for their orders. Nevertheless, the company has plans to venture into international markets by 2027.

    Pricing and Versions

    Xiaomi provides the SU7 in three different versions: Standard, Pro, and Max, with prices set at $29,840, $33,964, and $41,422, respectively. Additionally, they offer the SU7 Ultra, which boasts more horsepower, starting at a higher price point of $73,190.

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  • Xiaomi CEO: SU7 Deliveries Exceed 150,000 Units

    Xiaomi CEO: SU7 Deliveries Exceed 150,000 Units

    New electric vehicle manufacturer Xiaomi has successfully delivered 150,000 units of its first SU7 sedan in under a year, according to the company’s founder, chairman, and CEO, Lei Jun.

    Recent Sales Update

    In a video where Lei showcased the Xiaomi SU7’s self-driving capabilities, he revealed this latest sales milestone. Previously, he mentioned that around 135,000 units were sold in 2024, implying that approximately 15,000 units have been sold this year, 2025.

    Launch Details

    The Xiaomi SU7 made its debut on March 28, 2024, offering three different trims right from the start, with deliveries commencing in April. The Standard model is priced at RMB 215,900 ($29,800), while the Pro and Max trims are priced at RMB 245,900 ($33,900) and RMB 299,900 ($41,400), respectively.

    Future Plans

    Xiaomi is increasing its production efforts, aiming for 300,000 SU7 deliveries throughout this year. During the same presentation, Lei unveiled a limited-edition red version to celebrate the company’s 15th anniversary, which will be available for RMB 9,000 ($1,230). This special color is set to start deliveries in March.

    Additionally, Xiaomi has announced the Ultra version of the SU7, scheduled for launch in March. Pre-orders are now open for Chinese customers at a starting price of RMB 814,900 ($112,400). The company also revealed plans for its next EV, the Xiaomi YU7 SUV, which is expected to hit the market in June or July 2025.

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  • Xiaomi Recalls 30,000 SU7 Sedans for Faulty Parking System

    Xiaomi Recalls 30,000 SU7 Sedans for Faulty Parking System

    Xiaomi is recalling 30,931 of its SU7 electric sedans in China due to a software glitch that affects the autonomous parking feature. The company is providing a free over-the-air (OTA) update to fix the issue, which means that owners won’t need to go to a service center for repairs.

    Details of the Software Issue

    The problem originates from a bug that can disrupt the autonomous parking system. Xiaomi reported that the issue first came to light on November 14, 2024, when a customer noted abnormal behavior while using the parking feature. This malfunction compromised the car’s detection system, resulting in scratches and minor collisions during parking attempts.

    Recall Specifics

    The recall affects 30,931 units of the SU7 Standard model built between February 6, 2024, and November 26, 2024. The affected vehicles are those with internal identifiers BJ7000MBEVR2, XMA7000MBEVR2, and XMA7000MBEVR5.

    Xiaomi has identified the malfunction’s root cause as a timing synchronization problem in the cloud service that manages the autonomous parking system. To address this, the company has made necessary changes on the cloud side and has implemented extra protections within the smart parking assistance system. According to Xiaomi, these measures should effectively prevent the problem from happening again.

    Easy Update for Owners

    After two months of testing to verify the effectiveness of the solution, Xiaomi is now rolling out an OTA software update. This allows SU7 owners to fix their vehicles without the inconvenience of having to book service appointments or visit a dealership. Owners will receive notifications about the update and can conveniently install it via their car’s internet connection.

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  • Xiaomi SU7 Aims to Double 2024 Sales Target by 2025

    Xiaomi SU7 Aims to Double 2024 Sales Target by 2025

    Xiaomi has launched the SU7 in China, aiming to sell 100,000 units of this electric vehicle in 2024, even though the company had only one factory for its first EV at that time.

    Quick Success

    According to recent reports, the company accomplished this target in just 275 days, reaching the goal by November 13, 2024.

    As of now, the total number of Xiaomi SU7 orders is around 130,000, with a notable 16,328 of those placed in December 2024 alone, based on information from China EV’s DataTracker.

    Future Projections

    Xiaomi’s CEO, Lei Jun, has expressed confidence that the SU7 (which comes in standard, Pro, and Max versions) could potentially increase sales to at least 300,000 by the end of 2025. This estimate is considered conservative, especially given the current trends in the Chinese automobile market, as noted by reputable electronics industry insider Digital Chat Station.

    Additionally, the company could enhance its reputation as a newcomer in the EV sector with the upcoming YU7 SUV, along with the premium Ultra version of the SU7.

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  • Xiaomi EV Global Launch Begins in Select Regions

    Xiaomi EV Global Launch Begins in Select Regions

    Xiaomi’s SU7 has become a notable success in China, and it is now looking to attract customers beyond its borders, as per recent news.

    International Appearances

    Previously, the SU7 was showcased in international events, primarily as a demo at MWC and as the Ultra variant that achieved remarkable times at the Nürburgring. However, the situation could evolve in the near future.

    Plans for European Expansion

    The CEO of Xiaomi, Lei Jun, has mentioned the intention to have their vehicles on European roads by 2030. Reports now suggest that steps are being taken to turn this ambition into a reality. The company is busy assembling teams that may help establish automotive sales in markets outside of China, indicating a serious commitment to expanding its electric vehicle (EV) initiatives.

    Future Sales Locations

    While the specific target areas have not been disclosed, it is believed that these regions will be those where Xiaomi already operates as an original equipment manufacturer (OEM) for other items, like its well-known Android smartphones. This means there would be existing sales frameworks in place, including physical stores that might one day also offer the cars.

    Challenges Ahead

    Despite this momentum, Xiaomi’s goal of becoming a prominent global car brand is likely to encounter challenges, particularly in ensuring that its smart car technology meets the varying national and regional safety regulations.

    With that said, the company likely has sufficient brand recognition in numerous markets to pave the way for the SU7—and perhaps the future YU7 SUV—to become electric vehicles seen on roads around the world eventually.

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  • Xiaomi SU7 Production Hits 100,000 Cars Ahead of Schedule

    Xiaomi SU7 Production Hits 100,000 Cars Ahead of Schedule

    Lei Jun has mentioned that producing 100,000 units of the SU7 by the end of 2024 would be a sign of success since the first electric vehicle (EV) launch by Xiaomi. Now, in the middle of November 2024, he has confirmed that the vehicle has surpassed this impressive milestone much earlier than expected.

    Growing Demand for SU7

    The SU7, which offers Pro and Max versions as well, is evidently popular in China, where the brand’s recognition likely plays a significant role in its success.

    Xiaomi promotes the SU7 as a "luxury C-class technology sedan," highlighting its exceptional design that allows it to accelerate from 0 to 200 kilometers per hour (or approximately 124 miles per hour) in just 10.67 seconds.

    High-Tech Features

    Additionally, the vehicle can be outfitted with a 3K dashboard display and a 56-inch heads-up display. It is designed to work seamlessly with over 1,000 of Xiaomi’s smart home devices and is available in a variety of colors.

    The SU7 now also features a high-end Ultra variant aimed at enhancing its appeal and boosting revenue, starting at a price of 814,900 yuan (around $112,700). Meanwhile, Xiaomi predicts it can deliver an extra 20,000 units of the series by the end of this year.

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