Tag: YU7

  • Arsenal Star Declan Rice Named Xiaomi Yu7 SUV Ambassador

    Arsenal Star Declan Rice Named Xiaomi Yu7 SUV Ambassador

    Key Takeaway

    – Xiaomi’s EV business delivered over 400,000 units in 2025, showing rapid growth since the SU7 launch.
    – The company signed Declan Rice as a brand ambassador for its premium YU7 SUV in Europe.
    – The partnership plays on the “Red Rice” translation of Xiaomi in Mandarin.
    – Xiaomi plans to begin selling EVs in Europe by 2027, making this sponsorship a strategic marketing move.

    Since the release of its first electric vehicle, the SU7, back in March 2024, Xiaomi’s car manufacturing business has grown significantly, with the company moving over 400,000 units in 2025. Expansion looks to be on the cards as well, as evidenced by the company’s new deal with global footballing sensation Declan Rice.

    Arsenal Star Joins Xiaomi Team

    The Arsenal midfielder, who also plays for the English national team, is widely considered one of the best midfielders in the sport at the moment and has now signed a deal with Xiaomi as an ambassador for the company’s premium YU7 SUV.

    Why Declan Rice Suits Xiaomi

    While Declan Rice may not be the most commercially influential player in his sport, he offers a recognizable face across Europe, and already represents brands like Adidas and Prada. More interestingly, though, “Xiaomi” directly translates into “Red Rice” in Mandarin, and this deal is likely also a cheeky play on that.

    European Expansion Plans

    Xiaomi’s EV business remains exclusive to the Chinese market but that is set to change soon, with the company expected to begin selling its highly-regarded cars across Europe in 2027. That puts this sponsorship in perspective, and it would not be surprising to see Xiaomi actively begin its EV marketing in Europe with similar deals in the near future.

    CEO Lei Jun’s Vision

    Lei Jun – Xiaomi CEO, his leadership has been instrumental in pushing the brand into the automotive sector while maintaining its core smartphone business, and the company is now positioning itself for global growth with the YU7 SUV leading the charge into international markets.

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  • Xiaomi Faces Crisis: E-Car Growth vs. Falling Smartphone Sales

    Xiaomi Faces Crisis: E-Car Growth vs. Falling Smartphone Sales

    Key Takeaways

    1. Xiaomi’s electric vehicle sector is profitable, with a 2025 profit of 900 million yuan and a gross margin of 24.3%, outperforming competitors like BYD and Tesla.
    2. The smartphone division is struggling, with a nearly 24% drop in adjusted net profit due to skyrocketing hardware component costs.
    3. Prices for key components like memory chips have increased significantly, impacting overall profitability.
    4. Future challenges include reduced government subsidies for car purchases and the high costs of advancing AI technology, with plans to invest 60 billion yuan over three years.
    5. Investor anxiety is rising as Xiaomi’s shares have fallen by 21% since the start of the year, raising concerns about balancing vehicle sales with rising costs.

    The most recent financial report from Beijing shows a clear divide in Xiaomi’s business performance. Surprisingly, the new electric vehicle sector is already turning a profit, while the company’s conventional smartphone operations are facing a serious downturn. Many people who are dazzled by Xiaomi’s e-car sales numbers are ignoring the significant cost issues that are hiding underneath.

    Electric Vehicle Success

    In 2025, Xiaomi sold 411,082 electric vehicles, leading to an operating profit of 900 million yuan (approximately $131 million). This quick shift to profitability is nearly unheard of in the automotive industry. The company also recorded a gross margin of 24.3% with its popular SU7 and YU7 models. In comparison, industry frontrunner BYD is currently at 17.6%, and Tesla is around 15.4%.

    Smartphone Struggles

    On the flip side, Xiaomi’s smartphone manufacturing is causing a substantial financial drain. In the fourth quarter, adjusted net profit decreased nearly 24%, dropping to 6.3 billion yuan (about $914 million). The main factor in this decline is the rising cost of hardware components. Prices for memory chips, such as DRAM and NAND, are now nearly four times what they were last year. Suppliers are demanding up to $130 for a standard component with 12 GB of RAM and 256 GB of storage, compared to the usual $30. These rising expenses are cutting deeply into the profits from their car sales.

    Future Challenges

    Looking ahead, the outlook for 2026 appears grim. The Chinese government is set to reduce substantial subsidies for car purchases, which will heighten price competition domestically. Additionally, there’s the expensive challenge of keeping up with advancements in AI. Xiaomi’s CEO, Lei Jun, plans to allocate at least 60 billion yuan over the next three years for this endeavor. Investors are growing more anxious about the combination of diminishing profit margins and significant capital needs. Since the year started, Xiaomi’s shares have already dropped by 21%. It remains uncertain whether the sales from their vehicles will be able to balance out the enormous cost challenges in the long run.

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  • Xiaomi EV Sets Record with 40,000 Cars Delivered in September

    Xiaomi EV Sets Record with 40,000 Cars Delivered in September

    Key Takeaways

    1. Xiaomi’s electric vehicle division delivered over 40,000 cars in September, marking a record for the company.
    2. The SU7 sedan and YU7 SUV are designed to compete directly with Tesla’s Model 3 and Model Y, respectively.
    3. The YU7 saw a significant increase in demand, with deliveries nearly tripling from July to August.
    4. New buyers face long wait times of up to 38 weeks for the SU7 and 48 weeks for the YU7 due to high demand and maximum factory capacity.
    5. Xiaomi plans to increase production and adjust delivery schedules to reduce wait times for customers.

    Xiaomi’s electric vehicle division achieved a significant milestone in September by delivering over 40,000 cars to customers in China. This is the first occasion the company has reached such a high number in a single month, showing its rapid progress in the competitive electric vehicle market of the country.

    Competing with Tesla

    The SU7 sedan, which was introduced in March, is designed to compete with Tesla’s Model 3. Alongside it, the YU7 SUV, which launched in June, targets the same market segment as Tesla’s Model Y. The interest in the YU7 has been particularly remarkable, with deliveries nearly tripling in August compared to July, contributing to Xiaomi’s record-breaking month.

    Production Challenges Ahead

    Due to the high demand, the factory is operating at maximum capacity. New buyers of the SU7 are facing wait times of up to 38 weeks, while those ordering the YU7 may have to wait as long as 48 weeks. Nonetheless, Xiaomi’s representatives have stated that they are increasing production and are working on adjusting the delivery schedules to reduce these waiting periods.

    The September deliveries follow a total of 36,396 cars sold in August. Although Xiaomi has not specified the breakdown of these numbers by model, this achievement underscores the company’s rapid ascent in the Chinese market, with global expansion plans anticipated in the near future.

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  • Xiaomi to Launch EV in Europe by 2027: Official Announcement

    Xiaomi to Launch EV in Europe by 2027: Official Announcement

    Key Takeaways

    1. Xiaomi has been in the electric vehicle (EV) sector for less than two years and aims to profit by the end of 2025.
    2. The company has already shipped hundreds of thousands of vehicles, despite its primary recognition as a smartphone and smart device brand.
    3. Xiaomi plans to expand its EV offerings to a new market in 2027, competing with established brands like Volkswagen and Fiat.
    4. The SU7 is expected to compete with the Tesla Model Y in Europe, marking a significant milestone for Xiaomi.
    5. Xiaomi is currently struggling with inventory shortages for its second model, the YU7, and is encouraging fans to consider Teslas in the meantime.

    Xiaomi has been in the electric vehicle (EV) business for under two years and only has two distinct car models so far, but it is expected to make a profit in this sector by the end of 2025.

    Growing Success

    This achievement would come after they have already shipped hundreds of thousands of vehicles, even though many buyers previously only knew the brand for its smartphones, smart home devices, and wearables.

    Future Plans

    Reportedly, Xiaomi plans to introduce its EVs to a new market in 2027, which is significant since this area includes well-known brands like Volkswagen and Fiat.

    The SU7 might be seen as a competitor to the Tesla Model Y in Europe, which could be a big step for the company.

    Current Challenges

    However, Xiaomi is facing challenges in providing enough inventory for its second model, the YU7, even in China, and has been suggesting that fans consider Teslas instead.

    Xiaomi likely hopes to ramp up production enough before launching its EVs in this new market.

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  • Xiaomi Faces High Demand for YU7 EV; CEO Suggests Tesla Option

    Xiaomi Faces High Demand for YU7 EV; CEO Suggests Tesla Option

    Key Takeaways

    1. Long Wait Times: Delivery delays for the Xiaomi YU7 extend up to 57 weeks, causing frustration among customers and leading to complaints.

    2. CEO’s Alternative Suggestions: Xiaomi’s CEO Lei Jun advised customers to consider other electric vehicles, including the Tesla Model Y, Xpeng G7, and Li Auto i8, due to the long wait.

    3. High Demand: Xiaomi received 200,000 orders for the YU7 within three minutes of its launch, indicating strong consumer interest in the vehicle.

    4. Customer Demographics: The average age of YU7 customers is 33 years old, with 30% of orders placed by women. Xiaomi plans to expand its store presence to 110 cities in China.

    5. Performance and Pricing: The YU7’s top trim offers up to 1,527 hp and a range of 519 miles, with a starting price of 253,500 yuan ($35,300).

    Xiaomi is feeling the pressure from an overwhelming number of YU7 SUV orders, with the waitlist extending over a year. The CEO has taken an unexpected step by advising customers to explore alternatives from other brands.

    Long Wait Times Cause Frustration

    Chinese consumers are now facing delivery delays of up to 57 weeks for their YU7. This situation would have been a positive sign for Xiaomi if it weren’t for the growing discontent among buyers. According to Bloomberg, the well-known Chinese auto site 12365.com has listed the YU7 among the top 20 vehicles with the most complaints, mainly due to these lengthy wait periods.

    CEO’s Response to Customer Concerns

    To address these issues, Xiaomi’s CEO Lei Jun took to Weibo to discuss the company’s plans to ramp up production of the YU7. He admitted the long wait and requested customers to be patient. But for those who can’t hold on, he suggested looking into other electric vehicle options.

    Jun pointed out that the Tesla Model Y is a worthy choice and even highlighted some of the promotions from their competitor. “The Model Y is a good car, and Tesla announced many preferential policies yesterday, so you may want to consider it as well,” he stated.

    Other Electric Vehicle Options

    In addition to the Model Y, Lei also recommended the Xpeng G7 and the Li Auto i8 as other options for potential buyers.

    The demand for the YU7 was evident as Xiaomi racked up 200,000 orders in just three minutes after the car’s launch. Many consumers were attracted by the value it provides, which stands out compared to other electric SUVs in the market.

    Demographics and Expansion Plans

    In his Weibo post, Lei shared some intriguing details, like the average age of customers being 33, and that 30 percent of orders were made by women. He also mentioned that as of July, Xiaomi had stores in 92 cities across China, with plans to expand to 18 more cities by the end of the month.

    Lei revealed that Xiaomi conducted testing with 653 YU7 vehicles, which is well above the industry norm of 70-250 units.

    Performance and Pricing of the YU7

    The Xiaomi YU7 offers a remarkable performance, generating up to 1,527 hp in its top trim and can travel as far as 519 miles (according to CLTC standards) on a single charge. The starting price for the base model is 253,500 yuan ($35,300).

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  • Xiaomi Reaches 300,000 Cars in Just 15 Months of Production

    Xiaomi Reaches 300,000 Cars in Just 15 Months of Production

    Key Takeaways

    1. Xiaomi has delivered over 300,000 cars in about 15 months since launching the SU7.
    2. The shipping time for the last 200,000 vehicles (232 days) was similar to the first 100,000 (230 days).
    3. Xiaomi currently offers two models: the SU7 sedan and the YU7 SUV, with significant pre-orders for the YU7.
    4. Plans to expand into Extended-Range Electric Vehicles (EREVs) are in the works.
    5. Xiaomi aims to enter the European market, having achieved all automotive success in China so far.

    Xiaomi has been active in the Automotive Division since April 2024, and they are now stating that they have delivered over 300,000 cars in the approximately 15 months since the SU7 was introduced.

    Shipping Timeline

    Interestingly, the time it took to ship the last roughly 200,000 vehicles is about the same as the time it took to reach the first 100,000. It took 232 days for the former, while the latter was achieved in 230 days.

    Xiaomi credits this rapid growth to the improvement of its car business infrastructure, which has apparently “exploded” to meet the high demand for its vehicles.

    Current Models

    At this moment, Xiaomi offers only two models: the SU7 sedan and the YU7 SUV.

    Both of these vehicles come in various versions, with the SU7 Ultra being the most well-known. This performance model is so popular that it can now be selected in Gran Turismo 7.

    In addition, Xiaomi claims to have received at least 240,000 pre-orders for the YU7.

    There are also reports of an Ultra version of the YU7, as well as a new, larger SUV model.

    Future Plans

    So far, all of Xiaomi’s cars have been electric vehicles (EVs), but they supposedly have plans to expand into Extended-Range Electric Vehicles (EREVs) soon.

    Lastly, all of Xiaomi’s automotive achievements have taken place in China, but it looks like they are aiming to enter the European market in the near future.

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  • Xiaomi YU7 Buyers Face Year-Long Wait Due to High Demand

    Xiaomi YU7 Buyers Face Year-Long Wait Due to High Demand

    Key Takeaways

    1. Over 200,000 pre-orders for Xiaomi’s YU7 series of electric SUVs were received within three minutes of launch.
    2. Demand exceeded Xiaomi’s yearly production capacity, with total pre-orders reaching 289,000 in the first hour.
    3. Significant wait times are expected, with the entry-level model having delivery dates exceeding one year.
    4. Flexible installment payment options are available, allowing down payments between 15% and 85% of the vehicle price.
    5. Xiaomi aims to increase production capacity to 350,000 units by 2025 to address the current backlog.

    Just three minutes after the launch of the YU7 series of electric SUVs by Xiaomi, over 200,000 pre-orders came in, including 120,000 non-refundable deposits. This clearly shows the serious intent of buyers.

    Rapid Growth in Orders

    In the first few hours after the launch, the number of orders exceeded the brand’s current yearly production capacity, highlighting the vehicle’s instant popularity. The trend didn’t stop there; total pre-orders skyrocketed to 289,000 within just the first hour. By the time 18 hours had passed, Xiaomi reported that confirmed orders had doubled to 240,000 — an astonishing number that demonstrates remarkable consumer interest.

    Long Wait Times Ahead

    This increase in demand has caused significant wait times for excited customers. Checking Xiaomi’s official site shows the following estimated delivery dates: The entry-level YU7, which is priced at CN¥253,800, has the longest lead time, exceeding a year. The mid-range Pro, costing CN¥279,900, and the premium Max at CN¥329,900, also have shorter but still considerable waiting periods.

    To assist buyers with their financial obligations, Xiaomi is providing flexible installment options ranging from 12 to 60 months, with down payments between 15% and 85% of the total price. While Xiaomi is working hard to boost its production capacity — with a goal of 350,000 units by 2025 — the current backlog presents a significant logistical challenge and tests customer patience.

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  • Xiaomi Delivers 28,000 Electric Cars in May 2023

    Xiaomi Delivers 28,000 Electric Cars in May 2023

    Key Takeaways

    1. Xiaomi delivered over 28,000 electric vehicles in May 2025, marking the eighth consecutive month of deliveries exceeding 20,000 units.
    2. The YU7 electric SUV is in mass production, set for official launch in July 2025, following its debut in May.
    3. Xiaomi currently offers the SU7 model, with the SU7 Ultra released in February 2025 at a price of RMB 529,900 ($73,550).
    4. The company opened 29 new electric car showrooms in May, bringing the total to 298 across 82 cities in China.
    5. Xiaomi faces increasing competition in the electric vehicle market, with notable sales growth from brands like Leapmotor, Li Auto, and Xpeng.

    Xiaomi’s enchanting journey into the electric vehicle market keeps on going strong with impressive results for May 2025. The company, which transitioned from making phones to cars, shared on Weibo that it delivered more than 28,000 cars last month.

    Although Xiaomi didn’t specify exact figures, the numbers were close to what was seen in April. Notably, May represents the eighth month in a row where electric vehicle deliveries have gone over 20,000 units.

    Exciting Developments for the YU7

    Fans of Xiaomi will be pleased to hear that work is in progress for the mass production of the YU7. This was highlighted in another official announcement from the company. The electric SUV was debuted in May, and its official launch is anticipated for July.

    Currently, Xiaomi’s only model available is the SU7, which was first launched in 2024 and comes in Standard, Pro, and Max versions. In February 2025, they released the SU7 Ultra, priced at RMB 529,900 ($73,550), with deliveries starting in March.

    Expansion and Events

    May was a particularly active time for Xiaomi, as they opened 29 new electric car showrooms across China, raising the total to 298 in 82 cities. Customers now have access to support services at 153 centers located in 88 cities. Additionally, Xiaomi is participating in the 2025 Shenzhen auto show, which runs from May 31 to June 8, where attendees can closely inspect their EVs, including the YU7 SUV.

    The competition in the Chinese electric vehicle market is intensifying. Alongside major players like Tesla and BYD, Xiaomi faces challenges from newer brands that are also increasing their sales. Leapmotor reported impressive figures with 45,067 units sold in May, marking an almost 150 percent increase year-on-year. Li Auto also performed well, with 40,856 deliveries for the month. Xpeng announced 33,525 deliveries, achieving the milestone of surpassing 30,000 units for the seventh month in a row.

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  • Xiaomi YU7 Long-Range Edition Leaks Featuring Panoramic HUD Tech

    Xiaomi YU7 Long-Range Edition Leaks Featuring Panoramic HUD Tech

    Key Takeaways

    1. Xiaomi plans to disrupt the e-SUV market with the YU7, set to launch by July 2025.
    2. The YU7 is expected to have a single-motor setup offering a driving range of up to 835 km (519 miles).
    3. Interior features will include a steering wheel with physical controls and a “Panoramic” heads-up display.
    4. The YU7 may utilize materials like carbon fiber and Alcantara, with a distinctive burgundy and beige color scheme.
    5. The YU7 may only be available in China, though similar features can be found in aftermarket products.

    Having made a strong entrance into the electric sedan market in its home country of China, Xiaomi is set to disrupt the e-SUV segment with the YU7, expected to launch by July 2025.

    Confirmation of Specifications

    To support this speculation, the company has apparently received certification for a version of the vehicle from the Ministry of Industry and Information Technology (MIIT), featuring a single-motor setup that can provide as much as 835 kilometers (km, or around 519 miles) of driving range.

    It’s unclear if this will be a premium version of the YU7, as other configurations are rumored to offer a range of 820 km (approximately 510 miles) on a single charge.

    Interior Features

    Reports suggest that the YU7 will come with an interior that includes a steering wheel equipped with physical controls, along with a central console that has more switches leaning toward the driver’s side.

    Additionally, there seems to be a “Panoramic” heads-up display that may show the time, date, and the status of the car’s systems and infotainment features.

    Material Choices and Design

    There are discussions about using materials like carbon fiber and Alcantara for certain versions of the YU7. Photos of the interior have surfaced, showcasing a burgundy color scheme with beige highlights; it’s yet to be determined if this color will vary based on the car’s exterior design.

    The anticipated YU7, as described, might not be sold to buyers outside of China. Nevertheless, enthusiasts can find similar features, such as Alcantara steering wheel grips, available on Amazon.

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  • Everything You Need to Know About Xiaomi’s YU7 Electric SUV

    Everything You Need to Know About Xiaomi’s YU7 Electric SUV

    If you’re following the electric vehicle scene, you’ve probably heard about Xiaomi entering the car market with the SU7 sedan. Now, the Chinese technology powerhouse is stepping it up by launching the YU7, an all-electric SUV that’s expected to arrive in the summer of 2025.

    Regulatory Unveiling

    The YU7 was introduced under the watchful eye of regulators. As part of the approval process with China’s Ministry of Industry and Information Technology (MIIT), Xiaomi had to disclose important specifications and the first official photos of the YU7. This can be a frustrating step for car manufacturers since it reveals details about vehicles before their official debut, but it’s a goldmine of info for us. Here’s what we’ve gathered about the YU7.

    Impressive Specifications

    This all-electric SUV measures a length of 4,999 mm, a width of 1,996 mm, and has a height of 1,600 mm, with a wheelbase reaching 3,000 mm. The YU7 doesn’t skimp on power either. It has dual electric motors—one in the front producing 220 kW and another in the rear delivering 288 kW, resulting in a total output of 508 kW or 681 hp. That gives this SUV a maximum speed of 253 km/h, which is quite remarkable for an SUV.

    The energy for this SUV is supplied by a lithium NMC battery from CATL, though details about the battery’s capacity have not been shared yet. With Xiaomi’s collaboration with CATL, we can anticipate impressive range figures, but we’ll have to wait for more precise numbers as the launch date nears.

    Sleek Design

    In terms of design, the YU7 shares the sleek look of the SU7 sedan. Xiaomi CEO Lei Jun has teased the YU7’s design with images on Weibo, showcasing a vehicle that looks both modern and sporty.

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