Tag: SU7

  • Xiaomi Faces Crisis: E-Car Growth vs. Falling Smartphone Sales

    Xiaomi Faces Crisis: E-Car Growth vs. Falling Smartphone Sales

    Key Takeaways

    1. Xiaomi’s electric vehicle sector is profitable, with a 2025 profit of 900 million yuan and a gross margin of 24.3%, outperforming competitors like BYD and Tesla.
    2. The smartphone division is struggling, with a nearly 24% drop in adjusted net profit due to skyrocketing hardware component costs.
    3. Prices for key components like memory chips have increased significantly, impacting overall profitability.
    4. Future challenges include reduced government subsidies for car purchases and the high costs of advancing AI technology, with plans to invest 60 billion yuan over three years.
    5. Investor anxiety is rising as Xiaomi’s shares have fallen by 21% since the start of the year, raising concerns about balancing vehicle sales with rising costs.

    The most recent financial report from Beijing shows a clear divide in Xiaomi’s business performance. Surprisingly, the new electric vehicle sector is already turning a profit, while the company’s conventional smartphone operations are facing a serious downturn. Many people who are dazzled by Xiaomi’s e-car sales numbers are ignoring the significant cost issues that are hiding underneath.

    Electric Vehicle Success

    In 2025, Xiaomi sold 411,082 electric vehicles, leading to an operating profit of 900 million yuan (approximately $131 million). This quick shift to profitability is nearly unheard of in the automotive industry. The company also recorded a gross margin of 24.3% with its popular SU7 and YU7 models. In comparison, industry frontrunner BYD is currently at 17.6%, and Tesla is around 15.4%.

    Smartphone Struggles

    On the flip side, Xiaomi’s smartphone manufacturing is causing a substantial financial drain. In the fourth quarter, adjusted net profit decreased nearly 24%, dropping to 6.3 billion yuan (about $914 million). The main factor in this decline is the rising cost of hardware components. Prices for memory chips, such as DRAM and NAND, are now nearly four times what they were last year. Suppliers are demanding up to $130 for a standard component with 12 GB of RAM and 256 GB of storage, compared to the usual $30. These rising expenses are cutting deeply into the profits from their car sales.

    Future Challenges

    Looking ahead, the outlook for 2026 appears grim. The Chinese government is set to reduce substantial subsidies for car purchases, which will heighten price competition domestically. Additionally, there’s the expensive challenge of keeping up with advancements in AI. Xiaomi’s CEO, Lei Jun, plans to allocate at least 60 billion yuan over the next three years for this endeavor. Investors are growing more anxious about the combination of diminishing profit margins and significant capital needs. Since the year started, Xiaomi’s shares have already dropped by 21%. It remains uncertain whether the sales from their vehicles will be able to balance out the enormous cost challenges in the long run.

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  • Xiaomi Addresses SU7 Incident That Alarmed EV Owner

    Xiaomi Addresses SU7 Incident That Alarmed EV Owner

    Key Takeaways

    1. Xiaomi is taking precautions with its self-driving technology after a recall related to an incident involving one of its vehicles.
    2. A SU7 vehicle unexpectedly drove away from a parked position, leading to an investigation by Xiaomi after the owner reported the incident.
    3. The movement of the vehicle was traced back to a remote parking command sent from the owner’s iPhone 15 Pro Max, not a malfunction in the vehicle itself.
    4. Miscommunication from customer service added confusion, as a representative incorrectly identified the device involved in the incident.
    5. The incident has raised concerns about the need for stricter safeguards to prevent unintended activations of the driver-assist system.

    Xiaomi is taking every precaution with its self-driving electric car technology following a recall linked to a tragic incident involving one of its vehicles. This action comes after a peculiar situation arose that its Advanced Driver-Assistance System (ADAS) had not been tested for, which might have contributed to the unfortunate event.

    Quick Reaction to Incident

    The company swiftly acted to investigate when a SU7 owner reported that their vehicle unexpectedly drove away from its parking spot in front of their home. The owner claimed there was no interaction from them to make the SU7 move, and at the time, no one was inside the car.

    The footage shared by the owner showed the vehicle was parked when the incident occurred, while he and a woman were inside. When the car suddenly took off, the woman screamed, prompting the owner to run after it. The owner later told a reporter that when he contacted Xiaomi’s customer service, they suggested he might have mistakenly activated the car via his phone. However, he disagreed and released the full video evidence, emphasizing he did not touch his phone when the car started moving.

    Explanation from Xiaomi

    Xiaomi confirmed that the electric sedan did autonomously start moving, but after reviewing the logs, they informed the owner that the action was triggered by a command from an iPhone 15 Pro Max. “The backend data of the vehicle aligns with the operation logs of the iPhone 15 Pro Max, including response times and commands to exit, indicating no quality issues with the vehicle,” Xiaomi stated.

    The owner was initially doubtful of this explanation and wanted to see the complete logs. Upon examining the logs together with Xiaomi, it became clear that the company was indeed correct. An iPhone 15 Pro Max linked to the owner’s account had sent a remote parking command. Xiaomi’s driver-assist technology has a feature similar to Tesla’s Smart Summon, which can autonomously park the vehicle or “summon” it from its spot.

    Miscommunication and Future Safeguards

    It was this summoning command that was inadvertently triggered by the owner’s iPhone, causing the Xiaomi SU7 to move from its parked position, which understandably startled the owner, as shown in the video below.

    According to Xiaomi, an initial mistake by a customer service representative added to the confusion surrounding the incident. They stated, “During the investigation, with the user’s approval, we accessed vehicle data and operation logs from both phones that had control permissions (the female owner’s iPhone 16 Pro and the male owner’s iPhone 15 Pro Max). The backend data indicates that during the described timeframe, a parking assist command was sent from the iPhone 15 Pro Max, activating the parking assist feature, which requires the vehicle to be within Bluetooth range of the phone.” They noted that a customer service rep mistakenly identified the model of the device, which led to misunderstanding. They apologized for the error and pledged to enhance their service.

    Despite the clarification, the incident has sparked discussions about the necessity for more stringent safeguards to prevent unintended activation of Xiaomi’s driver-assist system when no one is inside the vehicle.

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  • Xiaomi EV Sets Record with 40,000 Cars Delivered in September

    Xiaomi EV Sets Record with 40,000 Cars Delivered in September

    Key Takeaways

    1. Xiaomi’s electric vehicle division delivered over 40,000 cars in September, marking a record for the company.
    2. The SU7 sedan and YU7 SUV are designed to compete directly with Tesla’s Model 3 and Model Y, respectively.
    3. The YU7 saw a significant increase in demand, with deliveries nearly tripling from July to August.
    4. New buyers face long wait times of up to 38 weeks for the SU7 and 48 weeks for the YU7 due to high demand and maximum factory capacity.
    5. Xiaomi plans to increase production and adjust delivery schedules to reduce wait times for customers.

    Xiaomi’s electric vehicle division achieved a significant milestone in September by delivering over 40,000 cars to customers in China. This is the first occasion the company has reached such a high number in a single month, showing its rapid progress in the competitive electric vehicle market of the country.

    Competing with Tesla

    The SU7 sedan, which was introduced in March, is designed to compete with Tesla’s Model 3. Alongside it, the YU7 SUV, which launched in June, targets the same market segment as Tesla’s Model Y. The interest in the YU7 has been particularly remarkable, with deliveries nearly tripling in August compared to July, contributing to Xiaomi’s record-breaking month.

    Production Challenges Ahead

    Due to the high demand, the factory is operating at maximum capacity. New buyers of the SU7 are facing wait times of up to 38 weeks, while those ordering the YU7 may have to wait as long as 48 weeks. Nonetheless, Xiaomi’s representatives have stated that they are increasing production and are working on adjusting the delivery schedules to reduce these waiting periods.

    The September deliveries follow a total of 36,396 cars sold in August. Although Xiaomi has not specified the breakdown of these numbers by model, this achievement underscores the company’s rapid ascent in the Chinese market, with global expansion plans anticipated in the near future.

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  • Xiaomi Recalls 117,000 SU7 Electric Sedans for Safety Issues

    Xiaomi Recalls 117,000 SU7 Electric Sedans for Safety Issues

    Key Takeaways

    1. Xiaomi is recalling 116,887 SU7 electric sedans in China due to issues with its smart driving feature.
    2. The recall affects Standard Edition models made between February 6, 2024, and August 30, 2025.
    3. The defect may prevent proper recognition and management of extreme navigation situations, increasing crash risk.
    4. A complimentary over-the-air software update will be provided to fix the issue, along with an upgrade to Xiaomi HyperOS 1.10.0.
    5. Despite the recall, the SU7 has sold approximately 340,000 units since March 2024, indicating strong market performance.

    High-flying EV maker Xiaomi is calling back a significant number of its popular electric sedan in China. The problem, linked to its smart driving feature, impacts 116,887 SU7s.

    Recall Details

    This recall includes the Standard Edition models made from February 6, 2024, to August 30, 2025. China’s State Administration for Market Regulation (SAMR) noted that some vehicles might not adequately recognize, alert, or manage extreme navigation situations when the advanced driver assistance system (ADAS) is engaged. This defect could lead to a crash if the driver does not respond swiftly.

    Solution Offered

    Xiaomi plans to resolve this issue with a complimentary software update that will be sent over-the-air. Additionally, the company shared on social media that both the SU7 and the YU7 SUV will be upgraded to the newest Xiaomi HyperOS 1.10.0 system.

    Market Performance

    The Xiaomi SU7 continues to enjoy strong sales in the Chinese market, with approximately 340,000 units sold since its introduction in March 2024. The sedan comes in three variants: Standard, Pro, and Max.

    Safety Concerns

    The safety of Xiaomi’s autonomous driving technology was highlighted in March when a Standard SU7 collided with a guardrail on the highway, resulting in the tragic loss of three lives.

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  • Xiaomi to Launch EV in Europe by 2027: Official Announcement

    Xiaomi to Launch EV in Europe by 2027: Official Announcement

    Key Takeaways

    1. Xiaomi has been in the electric vehicle (EV) sector for less than two years and aims to profit by the end of 2025.
    2. The company has already shipped hundreds of thousands of vehicles, despite its primary recognition as a smartphone and smart device brand.
    3. Xiaomi plans to expand its EV offerings to a new market in 2027, competing with established brands like Volkswagen and Fiat.
    4. The SU7 is expected to compete with the Tesla Model Y in Europe, marking a significant milestone for Xiaomi.
    5. Xiaomi is currently struggling with inventory shortages for its second model, the YU7, and is encouraging fans to consider Teslas in the meantime.

    Xiaomi has been in the electric vehicle (EV) business for under two years and only has two distinct car models so far, but it is expected to make a profit in this sector by the end of 2025.

    Growing Success

    This achievement would come after they have already shipped hundreds of thousands of vehicles, even though many buyers previously only knew the brand for its smartphones, smart home devices, and wearables.

    Future Plans

    Reportedly, Xiaomi plans to introduce its EVs to a new market in 2027, which is significant since this area includes well-known brands like Volkswagen and Fiat.

    The SU7 might be seen as a competitor to the Tesla Model Y in Europe, which could be a big step for the company.

    Current Challenges

    However, Xiaomi is facing challenges in providing enough inventory for its second model, the YU7, even in China, and has been suggesting that fans consider Teslas instead.

    Xiaomi likely hopes to ramp up production enough before launching its EVs in this new market.

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  • Xiaomi Reaches 300,000 Cars in Just 15 Months of Production

    Xiaomi Reaches 300,000 Cars in Just 15 Months of Production

    Key Takeaways

    1. Xiaomi has delivered over 300,000 cars in about 15 months since launching the SU7.
    2. The shipping time for the last 200,000 vehicles (232 days) was similar to the first 100,000 (230 days).
    3. Xiaomi currently offers two models: the SU7 sedan and the YU7 SUV, with significant pre-orders for the YU7.
    4. Plans to expand into Extended-Range Electric Vehicles (EREVs) are in the works.
    5. Xiaomi aims to enter the European market, having achieved all automotive success in China so far.

    Xiaomi has been active in the Automotive Division since April 2024, and they are now stating that they have delivered over 300,000 cars in the approximately 15 months since the SU7 was introduced.

    Shipping Timeline

    Interestingly, the time it took to ship the last roughly 200,000 vehicles is about the same as the time it took to reach the first 100,000. It took 232 days for the former, while the latter was achieved in 230 days.

    Xiaomi credits this rapid growth to the improvement of its car business infrastructure, which has apparently “exploded” to meet the high demand for its vehicles.

    Current Models

    At this moment, Xiaomi offers only two models: the SU7 sedan and the YU7 SUV.

    Both of these vehicles come in various versions, with the SU7 Ultra being the most well-known. This performance model is so popular that it can now be selected in Gran Turismo 7.

    In addition, Xiaomi claims to have received at least 240,000 pre-orders for the YU7.

    There are also reports of an Ultra version of the YU7, as well as a new, larger SUV model.

    Future Plans

    So far, all of Xiaomi’s cars have been electric vehicles (EVs), but they supposedly have plans to expand into Extended-Range Electric Vehicles (EREVs) soon.

    Lastly, all of Xiaomi’s automotive achievements have taken place in China, but it looks like they are aiming to enter the European market in the near future.

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  • Xiaomi YU7 Ultra with Camo Wrap and Performance Build Revealed

    Xiaomi YU7 Ultra with Camo Wrap and Performance Build Revealed

    Key Takeaways

    1. Xiaomi is set to launch the YU7 Ultra, a new version of its electric SUV, following the success of the SU7 Ultra supercar.
    2. The YU7 Ultra has been spotted with design features similar to the first YU7, including larger air intakes and flared wheel arches.
    3. The YU7 Ultra may produce up to 1,548 horsepower and 1,770 Nm of torque, with a 0-100 km/h acceleration time of just 2.5 seconds.
    4. The vehicle is expected to use the same platform as the SU7 Ultra, potentially featuring a 93.7 kWh battery.
    5. Xiaomi is currently facing production challenges with the standard YU7 and is rumored to be developing a larger model, the YU9, to expand its SUV lineup.

    Xiaomi has made waves in the supercar world with the Ultra edition of its SU7, and now, it seems like the company is set to shake things up in the SUV segment too, with a new version of the YU7 on the horizon.

    Sightings of the YU7 Ultra

    According to ChinaEVHome, the upcoming model has been spotted in the wild, although it was obscured by anti-leak camouflage during the sighting. Despite this, it is still clear that the vehicle shares similarities with Xiaomi’s first electric SUV, but with some noticeable differences, including larger air intakes and possibly the same flared wheel arches seen in the SU7 Ultra, as noted by ChinaEVHome.

    Power and Performance

    The “YU7 Ultra” is expected to utilize the same platform as its counterpart in the SU7 series, which could enable it to produce an impressive output of up to 1,548 horsepower (hp) and torque reaching 1,770 newton-meters (Nm). The vehicle’s acceleration is projected to be astonishing, with a 0-100 kilometers per hour (km/h) time of just 2.5 seconds, particularly if it features the same 93.7 kilowatt-hour (kWh) battery as the SU7 Ultra.

    Production Challenges

    In the meantime, Xiaomi appears to be struggling to keep up with orders for the standard version of the YU7. There are also rumors about a larger model, dubbed the “YU9,” which is expected to launch in the near future. This suggests that Xiaomi is looking to expand its offerings in the SUV market, even as it grapples with the challenges of fulfilling current demand.

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  • Xiaomi Delivers 28,000 Electric Cars in May 2023

    Xiaomi Delivers 28,000 Electric Cars in May 2023

    Key Takeaways

    1. Xiaomi delivered over 28,000 electric vehicles in May 2025, marking the eighth consecutive month of deliveries exceeding 20,000 units.
    2. The YU7 electric SUV is in mass production, set for official launch in July 2025, following its debut in May.
    3. Xiaomi currently offers the SU7 model, with the SU7 Ultra released in February 2025 at a price of RMB 529,900 ($73,550).
    4. The company opened 29 new electric car showrooms in May, bringing the total to 298 across 82 cities in China.
    5. Xiaomi faces increasing competition in the electric vehicle market, with notable sales growth from brands like Leapmotor, Li Auto, and Xpeng.

    Xiaomi’s enchanting journey into the electric vehicle market keeps on going strong with impressive results for May 2025. The company, which transitioned from making phones to cars, shared on Weibo that it delivered more than 28,000 cars last month.

    Although Xiaomi didn’t specify exact figures, the numbers were close to what was seen in April. Notably, May represents the eighth month in a row where electric vehicle deliveries have gone over 20,000 units.

    Exciting Developments for the YU7

    Fans of Xiaomi will be pleased to hear that work is in progress for the mass production of the YU7. This was highlighted in another official announcement from the company. The electric SUV was debuted in May, and its official launch is anticipated for July.

    Currently, Xiaomi’s only model available is the SU7, which was first launched in 2024 and comes in Standard, Pro, and Max versions. In February 2025, they released the SU7 Ultra, priced at RMB 529,900 ($73,550), with deliveries starting in March.

    Expansion and Events

    May was a particularly active time for Xiaomi, as they opened 29 new electric car showrooms across China, raising the total to 298 in 82 cities. Customers now have access to support services at 153 centers located in 88 cities. Additionally, Xiaomi is participating in the 2025 Shenzhen auto show, which runs from May 31 to June 8, where attendees can closely inspect their EVs, including the YU7 SUV.

    The competition in the Chinese electric vehicle market is intensifying. Alongside major players like Tesla and BYD, Xiaomi faces challenges from newer brands that are also increasing their sales. Leapmotor reported impressive figures with 45,067 units sold in May, marking an almost 150 percent increase year-on-year. Li Auto also performed well, with 40,856 deliveries for the month. Xpeng announced 33,525 deliveries, achieving the milestone of surpassing 30,000 units for the seventh month in a row.

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  • Xiaomi SU7 Crash Kills Three: Timeline, Details, Company Response

    Xiaomi SU7 Crash Kills Three: Timeline, Details, Company Response

    Key Takeaways

    1. The crash of a Xiaomi SU7 Standard electric sedan on March 29 resulted in the deaths of three female university students, marking the first known fatality linked to Xiaomi’s EV.

    2. The vehicle was equipped with a vision-based Navigate on Autopilot (NOA) system, which lacks the advanced LiDAR technology found in higher models, raising safety concerns about autonomous driving technology.

    3. The collision occurred in a construction area with altered traffic lanes and possible debris, suggesting environmental factors may have contributed to the accident.

    4. An investigation revealed that the NOA system failed to recognize smaller barriers, and the automatic emergency braking (AEB) system did not engage due to the water barrier being undetected.

    5. Xiaomi has initiated an internal investigation and expressed commitment to transparency while addressing concerns about the reliability of autonomous driving features and the effectiveness of emergency systems.

    On March 29, a tragic incident occurred involving a Xiaomi SU7 Standard electric sedan on the Dezhou-Shangrao Highway (G0321) near Tongling, Anhui Province, China. This crash resulted in the deaths of three female university students and is the first known fatality associated with Xiaomi’s first electric vehicle (EV). The event has raised significant concerns about the safety of autonomous driving technology.

    Details of the Incident and Victims

    The three victims were university students heading to Chizhou for a civil service examination. They were traveling in a Xiaomi SU7 Standard, which is the entry-level model of the SU7 series, acquired in May 2024 and delivered on October 19, 2024. This model, launched on March 28, 2024, operates with a vision-based Navigate on Autopilot (NOA) system but does not feature the LiDAR technology available in the Pro and Max variants.

    Circumstances of the Crash

    The collision took place in the Chiqi area of the highway, where construction work had altered the traffic lanes. This change, coupled with the possibility of debris from the ongoing repairs, may have contributed to the accident.

    Sequence of Events Leading to the Crash

    An investigation by Xiaomi, based on data provided to the authorities, has outlined the timeline of the crash:
    – 10:27:17 PM: NOA was turned on; the car was traveling at 116 km/h (72 mph).
    – 10:44:24 PM: The system identified obstacles, issued alerts, and started to slow down.
    – 10:44:25 PM: The driver regained manual control, turning the steering wheel 22.0625 degrees left and applying brakes at 31%.
    – 10:44:26 PM: The steering moved slightly right by 1.0625 degrees, increasing braking to 38%.
    – 10:44:26–10:44:28 PM: The vehicle collided with a concrete barrier at a speed of 97 km/h (60 mph), leading to a fire.

    Aftermath of the Collision

    Reports on social media, including a post from one victim’s mother, alleged that the doors of the vehicle locked automatically after the crash, trapping the occupants as flames engulfed the car. Xiaomi was unable to confirm the functioning of the doors but mentioned that there is an emergency unlock feature, the efficiency of which remains uncertain. The NOA system’s failure to identify smaller barriers, such as cones, might have played a role in the accident.

    Company Reaction and Ongoing Investigation

    In response, Xiaomi established an investigation team on March 30 and provided data by March 31. CEO Lei Jun expressed sorrow and assured transparency while offering assistance to the families of the victims. The company stated that a special task force was created immediately, and they visited the accident scene on March 30. They also clarified that they haven’t yet accessed the vehicle involved in the crash, countering rumors of it being taken to Beijing. Internal records show that the Xiaomi SU7 was operating in NOA mode at about 116 km/h before it received a warning and slowed to 97 km/h prior to the crash. The cause of the fire after the impact is still under investigation, but Xiaomi suspects it initiated in the cabin rather than in the battery. Additionally, the company reported that the automatic emergency braking (AEB) system did not engage because the water barrier was not recognized by the detection system.

    Continuing Investigation and Safety Questions

    The police investigation is ongoing, focusing on the road conditions, driver behavior, and vehicle systems. This unfortunate event brings to light essential concerns regarding the reliability of autonomous driving features, the effectiveness of emergency systems, and the need for driver education in electric vehicles.

    Xiaomi SU7 Crash Kills Three: Timeline, Details, Company ResponseXiaomi SU7 Crash Kills Three: Timeline, Details, Company ResponseXiaomi SU7 Crash Kills Three: Timeline, Details, Company Response
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  • Xiaomi Self-Driving System Criticized After Fatal SU7 Crash

    Xiaomi Self-Driving System Criticized After Fatal SU7 Crash

    Key Takeaways

    1. Xiaomi’s first electric vehicle, the SU7, has been a major success, generating around $2 billion in revenue in 2024 and remaining on back-order in China nearly a year after launch.

    2. A tragic crash involving the SU7 occurred in Tongling, Anhui province, resulting in the deaths of three people and raising concerns about the vehicle’s safety features.

    3. The accident involved the vehicle’s Navigate on Autopilot (NOA) feature, which was active at the time of the crash, but no confirmed link has been established between NOA and the incident.

    4. The crash happened when the vehicle, traveling at around 60 mph, hit a guardrail after an unexpected lane change due to highway construction.

    5. Following the accident, Xiaomi’s stock price dropped significantly from 51 HKD to 44.55 HKD, coinciding with preparations for the launch of their second electric vehicle, the YU7.

    Xiaomi’s first electric vehicle has been a huge success, and it’s still said to be on back-order in China almost a year after its launch. The vehicle has brought in around $2 billion in revenue for the company in 2024 and led to the introduction of a performance-oriented Ultra version.

    Tragic News from Tongling

    Now, the SU7 is making headlines again in China, but not for good reasons. A crash on a highway in Tongling, Anhui province, has reportedly led to a fire that took the lives of 3 people inside the car.

    The mishap happened on March 29, 2025, and involved a regular version of the SU7, which had its Navigate on Autopilot (NOA) feature active. It was reported that the car reached a speed of 72 miles per hour (mph) or 116 kilometers per hour (km/h) at one moment.

    Details of the Incident

    Seconds before the crash, the driver was able to regain control of the vehicle, but the crash happened at around 60 mph (97 km/h) after hitting a guardrail. At the time, the highway was under construction, which is believed to have caused an unexpected lane change by the vehicle.

    As of now, there has been no confirmed connection between the NOA system and this incident, though Xiaomi has provided the vehicle’s system and driving data to the police in Tongling.

    Impact on Xiaomi’s Stock

    The accident has affected Xiaomi’s stock price, which fell from about 51 HKD on the Hong Kong Stock Exchange on March 28, 2025, to 44.55 HKD as of now. Furthermore, this report comes at a particularly unfortunate time for the company, as it is reportedly preparing to launch its second EV, the YU7, later this year.

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    Xiaomi Self-Driving System Criticized After Fatal SU7 Crash

     

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