Key Takeaways
1. Microsoft did not reveal pricing for the Asus ROG Xbox Ally and ROG Xbox Ally X at Gamescom 2025, causing uncertainty among potential buyers ahead of the October 16th release date.
2. YouTuber Destin reported that the ROG Xbox Ally X will be priced at $899.99 and the Xbox Ally at $549.99, matching earlier leaks from Best Buy.
3. Early European prices for the devices were €899 for the ROG Xbox Ally X and €599 for the Xbox Ally, with potential adjustments before the final release.
4. The Lenovo Legion Go 2 competes with the Xbox Ally series, priced higher at $1,099.99 and $1,349.99 for different models, but the Xbox Ally offers better portability.
5. Performance impressions are mixed, with successful gameplay reported for some titles, but the overall performance with demanding games will influence the perceived value of the ROG Xbox Ally X.
Gamescom 2025 wrapped up without Microsoft revealing the prices for the Asus ROG Xbox Ally or the ROG Xbox Ally X. The announcement has been delayed due to uncertain economic conditions, leaving potential buyers in suspense as the October 16th release date approaches. According to YouTuber Destin, the ROG Xbox Ally X will be priced at $899.99, while the Xbox Ally will retail for $549.99.
Pricing Confirmation
This pricing matches what was leaked earlier by Best Buy, which had briefly shown updated product pages. Destin got this info from a source who wished to remain anonymous, and a local Best Buy later confirmed these prices. His recent video showcases footage from an in-store display, indicating that Microsoft and Asus might be gearing up for an official announcement soon.
European Pricing Insights
For gamers in Europe looking into the new handheld gaming devices, early prices of €899 for the ROG Xbox Ally X and €599 for the Xbox Ally emerged back in July. However, it’s possible the manufacturer will adjust these figures before the final release dates for the ROG Xbox Ally series.
There were speculations about Microsoft potentially raising prices because of tariffs affecting various consoles. On the other hand, a price drop could make these handheld gaming PCs more attractive to a wider audience. After much thought, it appears Microsoft has chosen to keep the prices steady.
Competitive Landscape
The newly announced Lenovo Legion Go 2, with its larger 8.8-inch screen, comes at a much higher price. The entry-level model is set at $1,099.99, while the Ryzen Z2 Extreme version will cost $1,349.99. Nevertheless, the lower-priced option should provide performance levels similar to the Xbox Ally X. The Xbox handheld, with its 7-inch display, will have an edge in portability, while the Lenovo might draw in those who favor OLED screens.
The ROG Xbox Ally devices could see advantages from a more streamlined interface that accommodates Steam and other platforms. However, Digital Foundry noted that the Windows 11 user interface still had some bugs and would require additional improvements. By the time it launches alongside the Lenovo Go 2 in Spring 2026, the Xbox full-screen mode might be more refined.
Performance Expectations
Impressions on performance have been varied, but Destin reported that Doom: The Dark Ages ran without issues on the device. How well the handheld performs with more demanding games will determine if customers view the $899.99 price tag for the ROG Xbox Ally X as justified.
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