Key Takeaways
1. Major tech companies are rapidly integrating AI features into products, even when not necessary.
2. LG TV users are frustrated with the new Microsoft Copilot app that cannot be fully uninstalled.
3. The integration of Copilot in LG TVs was anticipated but lacks clear benefits for users.
4. Competitors like Samsung are also adopting Microsoft’s AI assistant in their products.
5. LG already offers its own AI services, raising questions about the motivation for integrating a rival AI.
There has been a significant trend towards integrating AI into various products in recent years, with major technology companies racing to incorporate AI features into items that previously functioned perfectly well without them. Search engines are now focused on AI-generated summaries, smartphone makers are making vague claims about on-device intelligence, and Microsoft has even launched a new series of PCs featuring a special AI key. Just when it felt like your living room was safe from the buzz around generative AI, LG has begun incorporating Microsoft’s Copilot AI into its smart TVs.
Unwanted Features
According to several LG TV users, a recent update to WebOS has added a Microsoft Copilot app to the homescreen. Similar to other preinstalled system apps, this one can’t be fully deleted or uninstalled, leaving users with the option to only hide it. Many LG TV owners took to Reddit to express their annoyance, with a post in r/mildlyinfuriating receiving over 35,000 upvotes and numerous comments criticizing LG for adding yet another unnecessary app to an already cluttered smart TV interface.
Expectations vs. Reality
This development was somewhat anticipated. LG had announced at CES 2025 in January that it would integrate Microsoft Copilot, but they didn’t elaborate on how this would function or benefit users, only vaguely mentioning that it would help them “efficiently find and organize complex information using contextual cues.”
Competitors Join the AI Craze
LG isn’t alone in adopting Copilot; Samsung has already integrated Microsoft’s AI assistant into its 2025 TV models, which includes Micro RGB, OLED, The Frame Pro, and The Frame series, along with the M7, M8, and M9 monitors.
Currently, the Copilot app on LG TVs offers limited functionality, mainly directing users to the web version of Copilot. The anticipated deeper integration that would provide context-aware recommendations has yet to materialize, and users were not particularly asking for it in the first place. It’s likely that this will continue to be the case.
LG’s Own AI Services
LG already has a range of its own AI offerings, such as an AI chatbot, AI Voice ID, and AI Concierge, which makes it seem unlikely that they would prioritize a rival AI service over their own. This situation raises questions about the motivation behind this integration, suggesting that it might be aimed at boosting Microsoft’s growth metrics through undisclosed agreements.
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