Key Takeaways
1. Apple may reduce iPhone Air production due to low sales, contributing only 3% of total sales in the first ten days after the iPhone 17 launch.
2. The iPhone 16 Plus outperformed the iPhone Air, securing 4% of sales, while the iPhone Air’s sales in China will start in late October.
3. The iPhone Air’s MSRP of $999 is only $100 less than the iPhone 17 Pro, potentially affecting its sales appeal.
4. iPhone 17 series sales increased by 14% compared to the iPhone 16 series during the same period last year, with the base model being a standout.
5. The iPhone 17 Pro and Pro Max continue to dominate, making up 75% of iPhone sales, reflecting typical post-launch consumer behavior.
Rumors have recently emerged indicating that Apple might significantly reduce the production of the iPhone Air. Sales figures from Counterpoint Research highlight a clear reason for this decision. It appears that the iPhone Air only contributed to 3% of total sales during the first ten days following the launch of the iPhone 17 series in both China and the US.
Sales Comparison
In contrast, the iPhone 16 Plus managed to secure 4% of the sales. It’s worth noting that the sales of the iPhone Air in China won’t commence until late October, suggesting that Apple’s slim flagship could potentially surpass the iPhone 16 Plus in popularity. The current low sales figures are somewhat expected, given that the iPhone Air has a manufacturer’s suggested retail price (MSRP) of $999, making it just $100 less expensive than the iPhone 17 Pro. Additionally, the battery capacity is 3,149mAh, which is a significant 26% lower than the 4,252mAh found in the eSIM-only version of the iPhone 17 Pro available in the US.
Positive Trends
On a brighter note, the sales of the iPhone 17 series have seen a 14% increase in the first ten days compared to the iPhone 16 series during the same timeframe last year. The standout performer this year is the base model of the iPhone 17, which features a substantial display enhancement. Apple has chosen to include a 120Hz OLED screen with an always-on functionality and has increased the storage capacity of the lowest configuration to 256GB. Despite this, the iPhone 17 Pro and iPhone 17 Pro Max continue to dominate the market, representing 75% of all iPhone sales. This trend is typical post-launch, as many enthusiasts usually place their orders for a new iPhone immediately upon its release.
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