Key Takeaways
1. Apple launched iOS 26 at WWDC 2025, introducing features like Live Translation for messages and Call Screening.
2. Google responded with a humorous ad, highlighting that many of these features have been available on Pixel phones for years.
3. The playful exchange between an iPhone and Pixel in the ad suggests that Apple often takes inspiration from Google’s innovations.
4. Samsung also joined the teasing, contrasting its own features with those of iOS 26, further fueling the competition.
5. Reactions on social media are mixed, with some enjoying the rivalry while others point out that both Apple and Android borrow from each other.
Apple’s recent launch of iOS 26 at WWDC 2025 has sparked some light-hearted competition, with Google joining in on the fun. The tech giant has just rolled out a new advertisement as part of its #BestPhonesForever campaign, playfully teasing Apple for unveiling features that Pixel users have enjoyed for years.
A Playful Exchange
The brief video, shared on June 17, portrays a humorous chat between a Pixel 9 Pro and an iPhone. As the iPhone eagerly touts the new capabilities of iOS 26—such as Live Translation for messages, Hold Assist, and Call Screening—the Pixel responds with a relaxed chuckle, reminding it that these features have been available for quite a while. For instance, Live Translate was introduced with the Pixel 6 in 2021, Hold for Me debuted on the Pixel 5 in 2020, and Call Screen has been around since the Pixel 3, launched back in 2018.
A Cheeky Suggestion
The playful banter concludes with a clever hint: the iPhone inquires about what’s next for the Pixel 10, subtly implying that Apple might find inspiration once again for its future iPhone 17. Although the tone is light-hearted, the underlying message is evident—Google is keen to remind everyone that some of Apple’s recent features aren’t particularly new within the broader smartphone ecosystem. Samsung has also joined the fray, recently teasing iOS 26’s new Liquid Glass design and its limited AI features, contrasting them with its One UI 7 style and Galaxy AI.
Mixed Reactions Online
Responses on social media have been varied. Some users are enjoying the cheeky rivalry, observing how Apple’s updates often reflect features already present in Pixel or Galaxy devices. Others argue that inspiration flows both directions, with Android sometimes borrowing design elements from iOS as well.
As the anticipation grows for the expected launch of the Pixel 10 series in August, rumors suggest it might come with a telephoto camera even on the basic model and enhanced wireless charging capabilities.
In the end, this playful rivalry adds excitement to the tech world. It serves as a reminder that in technology, no single company holds exclusive rights to innovation.
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