Apple iPhone 17 Pro Camera Upgrades: Continuous Zoom & Pro App

Key Takeaways

1. The iPhone 17 Pro may feature an upgraded 8x optical telephoto lens with continuous zoom, enhancing photography capabilities.
2. A new specialized pro camera app is expected, which could compete with popular third-party photography apps.
3. The iPhone 17 Pro might include a second camera button, improving usability for filming and portrait shots.
4. Rumors suggest a new orange-ish copper color and an off-center Apple logo design on the back of the device.
5. Details on a 48-megapixel zoom camera sensor remain unconfirmed, and the information should be viewed cautiously.


This tale may seem a bit questionable, but we can’t really prove or disprove it right now. Joe Rossignol mentioned that Macrumors received a tip from an anonymous source who has insider details about the upcoming iPhone 17 Pro features. The source claims this intel comes from an Apple advertisement that’s being made at Division Films in Slovenia. While Apple is listed as a client on their site, Macrumors hasn’t confirmed these claims yet.

Exciting Upgrades

If the tipster is correct, Apple will upgrade from the 5x optical telephoto lens found in the iPhone 16 Pro to an impressive 8x telephoto lens. This change is exciting on its own, but it gets even better—there are hints that this might feature a continuous optical zoom up to 8x, somewhat like the setup on Sony’s Xperia 1 VII. With the last two generations of Sony’s premium devices, users can zoom optically from 85mm to 170mm equivalent, similar to a classic zoom lens, with the aperture shifting from f/2.3 to f/3.5.

A Game Changer for Photographers

The next part of this leak is equally intriguing, especially for those who take photography seriously. Reportedly, camera professionals can expect a specialized pro camera app for capturing photos and videos, which could potentially render third-party apps such as Halide, Kino, or Filmic Pro useless. Still, it’s uncertain if this app will be exclusive to the iPhone 17 Pro models or if it’s just a significant upgrade to Apple’s Final Cut application.

New Features on the Horizon

The iPhone 17 Pro is also rumored to feature a second camera button located on the top of the device. At first glance, this might seem unnecessary, but it could actually be quite useful for filming and taking shots in portrait mode with the iPhone 17 Pro.

As reported by Macrumors, the tipster also addressed previous leaks and rumors. The rumored orange-ish copper color and the off-center Apple logo on the back are said to be real. However, the leaker did not provide any information regarding the rumored 48-megapixel sensor for the zoom camera. Earlier insights from Bloomberg’s Mark Gurman have suggested a strong emphasis on video recording capabilities for the next iPhone generation, but these new details should still be taken with a grain of salt. So far, there aren’t any signs or hints from other sources about the three camera features mentioned above.

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