Apple has reportedly abandoned its plans for the highly anticipated electric car. Despite actively working on self-driving technology and more for its Apple Car over the years, the project has now been halted, with AI (Artificial Intelligence) being cited as the reason behind this decision.
Apple Car Canceled, Focus Shifts to AI
The news of the cancellation comes from Bloomberg’s Mark Gurman. Apple's ambitious plans had encountered difficulties in recent months, but progress appeared to be steady. However, earlier this week, a surprising announcement stunned nearly 2,000 employees when Chief Operating Officer Jeff Williams and Vice President Kevin Lynch, who oversaw the project, revealed that the Apple Car was no longer in development.
Employees who were part of the Special Projects Group (SPG) working on the car project are said to be redirected to a new focus area—artificial intelligence. This shift in direction aligns with the increasing demand for AI and its significant growth in recent times. The team is reportedly transitioning to work on generative AI. Given that the SPG comprises engineers and vehicle designers, their future within the company remains uncertain, with potential layoffs looming on the horizon.
Market Shift: From Project Titan to AI
If the reports are accurate, Project Titan, Apple's electric car initiative, is now being abandoned in favor of AI development. This move is not entirely unexpected, especially considering the challenges faced by electric vehicle manufacturers due to production issues and declining demand. It is essential to note that this information is currently speculative, so it is advisable to approach it with caution until further details emerge.
