Key Takeaways
1. Xiaomi is expanding its offerings in Europe beyond smartphones and gadgets, focusing on electric vehicles (EVs).
2. The company has completed experimental car registration in Germany and plans to launch its EVs in 2027.
3. Xiaomi’s president, William Lu, test-drove the SU7 Ultra in Munich, indicating readiness for the European market.
4. The EV division aims to assess demand across Europe while prioritizing the Chinese market initially.
5. Xiaomi’s EVs, like the YU7 SUV and SU7, have seen significant demand, with thousands of reservations and high monthly sales.
Xiaomi is preparing to offer more than just smartphones and gadgets in Europe. The brand, which has started making electric vehicles, has now finished an experimental car registration in Germany, gearing up for a launch in 2027.
Test Drive in Munich
William Lu, the company’s president, shared a picture of the SU7 Ultra displaying a German license plate on Weibo. He mentioned that he took the electric sedan for a spin in Munich, Germany.
The license plate reads “M SU7088E,” hinting at the model’s name.
Plans for European Market
Earlier this year, Lu indicated that Xiaomi EV, the electric vehicle division of the company, aims to export vehicles by 2027. He also mentioned his intention to travel across European nations to assess the demand for Chinese electric vehicles.
Months later, Xiaomi’s founder and CEO, Lei Jun, confirmed the expansion strategy. However, Jun noted the company would prioritize the Chinese market before expanding internationally.
Ambitious EV Goals
Xiaomi has grand ambitions to grow its EV sector beyond China, following a remarkable entry into the e-mobility sector. The latest electric vehicle, the YU7 SUV, made waves in the automotive industry by receiving over 200,000 reservations just minutes after its debut in the domestic market.
The SU7 has also exceeded expectations, with sales surpassing 20,000 units each month. Launched in March 2024, it positions itself as a rival to the Tesla Model 3. Its popularity means customers face a waiting time of as long as 41 weeks.
Xiaomi currently runs one factory in Beijing, capable of producing 150,000 units per year, with plans for future expansion.
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