Xiaomi recently introduced its latest top-tier model, the Xiaomi 14 Ultra, in China on February 22. Following this, on February 25, the company made the flagship available globally for €1,499. This strategic move by Xiaomi places the phone in direct competition with industry giants like Samsung and Apple, who currently dominate these markets.
Xiaomi 14 Ultra's Success in Global Markets
In Barcelona, Spain
Lu Weibing, a partner and president at Xiaomi Corporation, emphasized the significance of Xiaomi 14 Ultra's performance in the international market. In a recent Weibo post, he highlighted the importance of establishing a strong presence in global markets for Chinese brands. Despite the stronghold of Apple and Samsung, the Xiaomi 14 Ultra has garnered positive responses from users in both domestic and international markets.
Strong Sales Performance
On the first day of its release on February 27, Lu Weibing revealed that the initial sales of Xiaomi 14 Ultra in Europe had tripled compared to its predecessor. Moreover, the Xiaomi 14 achieved a remarkable six-fold increase in sales when compared to previous models.
The Xiaomi 14 Ultra, priced at €1,499 (equivalent to 11,600 Yuan in China), offers a 16GB + 512GB configuration, significantly surpassing the offerings in the Chinese market. In China, variants such as 12GB+256GB, 16GB+512GB, and 16GB+1TB are priced at 6,499 Yuan, 6,999 Yuan, and 7,799 Yuan, respectively.
Focus on Imaging Capabilities
This ultra flagship device from Xiaomi places a strong emphasis on its imaging capabilities, featuring a 50MP 1" Sony LYT-900 main sensor supported by a variable aperture system. The telephoto cameras, with 3.2x and 5x capabilities, utilize the Sony IMX858 sensor and are adept at focusing on subjects at close range, enabling users to capture stunning close-up shots. For a detailed insight into the camera system of the Xiaomi 14 Ultra, refer to our comprehensive review of the device.
