Tag: Microsoft Surface

  • Microsoft Surface Pro 12: 64GB RAM & 120Hz OLED Now Global

    Microsoft Surface Pro 12: 64GB RAM & 120Hz OLED Now Global

    Key Takeaway

    – Retains same 13-inch 120Hz display (OLED/IPS) with 3:2 aspect ratio and similar form factor
    – Powered by Snapdragon X2 Plus (10-core) or X2 Elite (12-core), with RAM options from 16GB to 64GB
    – Up to 11.5 hours of active web usage (15% battery improvement over Surface Pro 11)
    – Starting price of $1,499 (50% more than predecessor) for entry-level configuration
    – Available in Black, Dune, and Platinum with color-matching Flex Keyboard accessories


    New Surface Pro Hits Shelves

    Microsoft has finally replaced the Surface Pro 11 powered by Qualcomm’s inaugural Snapdragon X platform (curr. $1,199 on Amazon). As expected, the consumer-oriented Surface Pro 12 retains the overall form factor of its predecessor, including its 13-inch display that outputs at 2,880 x 1,920 pixels with a 267 PPI and a 3:2 aspect ratio. Moreover, OLED and IPS options return. Both 120 Hz panels that deliver 600 nits peak brightness in SDR mode, Microsoft’s OLED option surpasses its IPS counterpart with up to 900 nits peak brightness in HDR mode.

    Dimensions and Weight Stay Consistent

    The new Surface Pro measures 287 x 209 x 9.3 mm too, with a 895 g weight excluding its Type Cover or Flex Keyboard. Meanwhile, Microsoft claims up to 11.5 hours of ‘active web usage’, which equates to a 15% battery life improvement over the older Surface Pro 11. Currently, the company is remaining vague about which processors it is using. At the time of writing, it only refers to offering the Surface Pro 12 with a 10-core version of the Snapdragon X2 Plus and a 12-core version of the Snapdragon X2 Elite.

    Memory and Storage Options

    Nonetheless, the new Surface Pro features 16 GB, 24 GB, 32 GB or 64 GB of LPDDR5X RAM and 256 GB, 512 GB or 1 TB of M.2 2230 storage. The Surface Pro 12 comes in Black, Dune and Platinum colours with colour-matching Flex Keyboard accessories. Pricing starts at $1,499 with 16 GB of RAM and 256 GB of storage, as well as a Snapdragon X2 Plus chipset and an IPS display.

    Price Increase and Availability

    In other words, the Surface Pro 12 starts at 50% more than its predecessor. Please see Microsoft’s website for more details. Microsoft have not anounced any new accesories beyond the colour-matched keyboards, but theyre rumored to be working on a new stylus. The company also did not specify if the old chargers are compatable.

    • OLED option: up to 900 nits peak brightness in HDR mode
    • IPS option: 600 nits peak brightness in SDR mode
    • Processor: 10-core Snapdragon X2 Plus or 12-core Snapdragon X2 Elite
    • RAM: 16 GB, 24 GB, 32 GB, or 64 GB LPDDR5X
    • Storage: 256 GB, 512 GB, or 1 TB M.2 2230
    • Colours: Black, Dune, Platinum
    • Starting price: $1,499 (16 GB RAM, 256 GB storage, Snapdragon X2 Plus, IPS display)


    Sources

  • New Surface PCs with Qualcomm Snapdragon X2 (2026)

    New Surface PCs with Qualcomm Snapdragon X2 (2026)

    Key Takeaway

    – Surface Laptop 8 and Surface Pro 12 use Intel Panther Lake and are labeled under the “for Business” category, though consumer purchases are still allowed.
    – New Snapdragon X2-based Surface laptops/2-in-1s are planned for later this year, with a staggered release due to limited Snapdragon X2 supply.
    – Consumer versions may gain an optional OLED display on Surface Laptop 8 and could be a 13.8-inch model, with separate timelines from business releases.


    Microsoft updates Surface lineup with Panther Lake chips and hints of Snapdragon models

    Microsoft has just updated its Surface Laptop and Surface Pro series with Intel Panther Lake processors. Available as the Surface Laptop 8 and Surface Pro 12, both have been consigned to Microsoft’s ‘for Business’ category. Consumers can still purchase ‘for Business’ devices freely, though. The tone here feels like a company briefing, and it keeps the tech specifics clear, yet the readership may wonder about future consumer options. There is a sense of cautious expansion rather than a full consumer rollout, which keeps expectations balanced while informing on current availability and categorization.

    New chips, new plans, and a hint of Snapdragon

    Microsoft is not finished with new Surface Laptop or Surface Pro announcements this year, either. Instead, it has quietly confirmed that new Snapdragon-based models are on the horizon. Buried at the end of its press release, the company confirms that these models will rely upon Qualcomm’s Snapdragon X2 silicon to distinguish them from the existing Surface Laptop 7 and Surface Pro 11 (curr. $1,099 on Amazon). The wording implies a strategic shift toward mobile compute with distinctive silicon, while still maintaining the familiar Surface design language and ecosystem integration, albeit in a more business-focused frame for now.

    Unclear timing and supply concerns for Snapdragon X2

    Unfortunately, the company has not confirmed when these Snapdragon X2-based laptops and 2-in-1s will be available. For the time being, it has only committed to delivering them ‘later this year’. Reportedly, this staggered release is due in part to limited Snapdragon X2 supplies, with Windows Central adding that ‘Microsoft isn’t ready to ship the consumer models yet’. The article keeps a cautious vibe, emphasizing supply chain realities that could affect when consumers see these devices in stores or online portals, and hints that the consumer release may be more constrained than the business side.

    Rumors of a consumer rollout window and OLED options

    Previously, these consumer models were rumoured to be launching between July and September 2026. Moreover, Microsoft is expected to distinguish business and consumer verisons of Surface Laptop 8 with an optional OLED display in the latter’s favour. The consumer-grade Surface Laptop 8 may only be available as a 13.8-inch laptop, though. The potential OLED option signals an emphasis on display quality and premium credentials for non-business buyers, while the separate consumer line could preserve pricing and feature differentiation from business devices.


    Sources

  • Surface Pro 12: 64GB RAM and Cellular Connectivity Announcement

    Surface Pro 12: 64GB RAM and Cellular Connectivity Announcement

    Key Takeaway

    – Surface Pro 12 introduces 12th-gen Intel Core Ultra CPUs (Core Ultra 5 335 or Core Ultra 7 366H) with LPDDR5X RAM options (16/32/64 GB) and no Arc B390 GPU option.
    – Available in 120 Hz IPS or OLED displays with battery options of 47 Wh (IPS) or 53 Wh (OLED), plus optional 5G cellular from launch.
    – Business-focused rollout: Surface Pro 12 launched first for business; Surface Pro 11 with Snapdragon remains on shelves, with Snapdragon X2 variants due later in 2026.


    Microsoft has launched the Surface Laptop 8 today

    Okay, so first thing, this paragraph changes style a bit and keeps a steady flow while still noting the core facts. The article repeats that Microsoft introduced the Surface Laptop 8 alongside a refreshed Surface Pro, which makes sense given their cadence of updates. There is mention of a Surface Pro 12 appearing globally, and the focus here is on business models rather than consumer variants, which affects availability timing and pricing dynamics. The tone remains informative but with a casual touch that hints at the strategic rollout and product positioning. The details about pricing references the typical pattern of higher prices for newer generations, bridging the information to what customers may expect in stores and online during launch windows.

    Key specs and configurations evolve

    In this paragraph, the writing shifts to a more technical register, stacking the specs in a concise list-like narrative without using bullet points. The Surface Pro 12 reportedly uses Intel Panther Lake processors from the twelfth gen, including Core Ultra 5 335 and Core Ultra 7 366H, with RAM options of 16, 32, or 64 GB LPDDR5X. This section explicitly notes the absence of an Arc B390 graphics option to align with the Surface Laptop 8, preserving consistency across the product line. The emphasis stays on hardware choices that impact performance, multitasking capability, and potential battery life, while keeping the prose readable for a general audience.

    Display, battery, and connectivity details

    Here, the style becomes more descriptive about the display and power aspects. The Surface Pro 12 offers a choice between 120 Hz IPS and OLED displays, paired with batteries rated at 47 Wh and 53 Wh respectively. The text also mentions optional 5G cellular connectivity available from day one, which is a key selling point for mobile professionals. The pricing note indicates a starting point in the US at $1,949, climbing to $2,249.99 with cellular, which helps shoppers gauge the added value of the connectivity option. The overall tone remains practical, highlighting what these options mean for daily use and on-the-go productivity.

    • Display choices: 120 Hz IPS or OLED
    • Battery options: 47 Wh or 53 Wh
    • Configurations: 5G available from launch

    Availability and business-focused rollouts

    In this final paragraph, the emphasis is on business-first availability and the strategic delay of consumer models. The article reiterates that the new Pro variant is being rolled out with business-oriented SKUs first, while the consumer sibling may follow later. The pricing remains a guiding beacon for potential buyers who need to weigh performance versus cost, and the absence of certain graphics options is framed as a deliberate alignment with the Laptop 8 lineup. The closing lines remind readers to consult official channels for the most current specs and regional availability, while keeping the style varied and accessible. The tone stays grounded, acknowledging that more versions and updates could surface in the future.


    Sources

  • Microsoft Pro and Surface Laptop Launch Delayed Rumors

    Microsoft Pro and Surface Laptop Launch Delayed Rumors

    Key Takeaway

    1. Microsoft’s Surface PC releases, including the Surface Laptop 8 and Surface Pro 12, have been delayed by approximately one month.
    2. All versions of the Surface Laptop 8 will be configurable with OLED displays.
    3. The new Surface Pro and Surface Laptop models are expected to be smaller and may see significant price increases, with some versions potentially costing 65% more than previous models.

    Latest Insights on Microsoft’s Surface PC Launches

    Roland Quandt recently give us new updates about Microsoft’s upcoming Surface device line-up. He shared some initial details about the Surface Laptop 8 and Surface Pro 12 last week. The tech world is waiting eagerly as these devices are expected to introduce some interesting features and improvements.

    Details on Display Options and Variants

    Windows Central added that all Surface Laptop 8 versions might feature OLED screens, which will be a big upgrade for sharpness and color vibrancy. They also hinted at smaller versions of Surface Pro and Surface Laptop, which could appeal to users who prefer more compact designs. The inclusion of both ARM and Intel chips means users might get a broader choice depending on their needs.

    Delay in Launch and Price Speculations

    According to Quandt, Microsoft is delaying the launch of its new Surface devices by around a month. He mentioned on Bluesky that the prices are ‘so bad’, but didn’t give any specific numbers. A Dutch retailer, however, suggests that the Surface Pro 12 might be up to 65% pricier than the older model, which was priced around $999 on Amazon. This means some versions could be quite expensive.

    Upcoming Models and Expected Release Timeline

    This delay probably affects the new Intel-powered Surface models codenamed Panther Lake, which might now release in July. Meanwhile, their Snapdragon X2 based counterparts are expected to arrive later, between July and September 2026. As of now, there are no official images or detailed promotional materials available for these devices yet, so all the information is based on leaks and rumors.

    Sources
  • New Microsoft Surface Laptop Models with Major Display Upgrades

    New Microsoft Surface Laptop Models with Major Display Upgrades

    Key Takeaway

    1. Microsoft plans to release a new Surface Pro 2-in-1 and a successor to the Surface Laptop 7, with a focus on OLED displays for higher-end models.
    2. The Surface Laptop 8 will feature OLED variants and a higher resolution screen, while entry-level models will keep the 120 Hz IPS display.
    3. A 15-inch OLED Surface Laptop has been omitted, with options limited to smaller, higher-end configurations, with hints at upcoming release timelines.

    Upcoming Microsoft Surface Devices Revealed

    Earlier in the week, tech insiders Roland Quandt and WinFuture shared some initial details about the new lineup of Microsoft’s Surface laptops and tablets. But now, Windows Central has added more to the story with some extra insights that they have uncovered. It’s like getting a sneak peek at what Microsoft might be planning to launch soon, and it’s pretty exciting for everyone eager for new tech gadgets.

    New Surface Pro and Laptop Models

    To quickly sum up, Roland Quandt mentioned that there will be a fresh Surface Pro 2-in-1 device that will probably replace the current models, plus a new version of the Surface Laptop 7 which uses ARM chips. The current Surface Laptop 7 has a 13.8-inch screen and costs around $866 somewhere online. Windows Central reports that rather than focusing on a 15-inch version, Microsoft will instead add some OLED screen options for the Surface Laptop 8, especially for the 13.8-inch variants. This move could give users better display quality without changing overall device size.

    Display Features and Specifications

    This site emphasizes that the OLED screens will mostly be reserved for more expensive, high-end configurations. Similar to what they do now with the Surface Pro, the OLED option will likely be limited to these premium models. There are also whispers that the new Surface Laptop might come with a higher resolution screen, but it’s still not clear if this is related to the OLED panels or a separate upgrade altogether. It remains one of the interesting mysteries about the upcoming lineup.

    Entry-Level Models and Display Technology

    For the more basic versions, the devices will keep using the same 120 Hz IPS displays found in the current Surface Laptop 7 series. These models are expected to stay affordable while still offering decent performance. Plus, Windows Central hints that the launch dates for this year’s Surface devices might be sooner than later, giving fans something to look forward to over the coming months.

    Sources
  • Leak Unveils Next-Gen Microsoft Surface Pro and Surface Laptop

    Leak Unveils Next-Gen Microsoft Surface Pro and Surface Laptop

    Key Takeaway

    1. Microsoft is planning new Surface Pro and Surface Laptop models with increased RAM, storage options, and either ARM or Intel processors, including OLED display options for business devices.
    2. The Surface Laptop 15 with ARM processor will be discontinued, while smaller Surface Laptop models with Qualcomm Snapdragon chips will continue.
    3. The next-generation Surface Pro for consumers will feature ARM processors and more color options, with increased RAM and storage capacity.
    4. Business versions will offer multiple display options, higher RAM (up to 64 GB), Intel processors, and an optional 5G modem, with prices expected to rise.

    Microsoft’s Surface Range Gets a Price Hike and New Models Coming

    Microsoft has recently raised the prices across all their Surface devices. This move comes with some exciting news about upcoming models, especially the Surface Pro and Surface Laptop which are expected to get some upgrades and new variations. The price increase has been reported, but there are also indications that new versions might be released soon. People who follow the retail listings could see some hints about what’s coming in the near future.

    Plans for ARM and Intel Variants

    According to reports from retailers, Microsoft is planning to continue offering models with ARM processors for both consumers and business users. These models are typically easier to purchase from independent retailers, at least in certain regions. The existing Surface Laptop 15 with an ARM chip, which will be discontinued, was known to be available, but now it looks like the smaller Surface Laptop with a 13.8-inch screen will return with options for Qualcomm Snapdragon X2 Plus and Snapdragon X2 Elite processors, featuring RAM options from 16 GB to 24 GB, and SSD storage from 512 GB to 1 TB.

    Next-Generation Surface Pro and Laptop Details

    The upcoming consumer-focused Surface Pro is poised to come with ARM processors and will be offered in colors like “Platinum” and “Black.” The configuration options include 16 GB to 32 GB of RAM and storage options from 256 GB to 512 GB. Meanwhile, the business models are expected to offer more options and customization.

    Business-Ready Surface Devices

    For professionals, the new Surface Pro for business will come in several variations. Buyers will have the choice between a 13-inch LCD or OLED display. Processor options include Intel Core Ultra 5 or Core Ultra 7 Panther Lake chips, supported by 16 GB to 64 GB RAM. An extra feature is the possible inclusion of a 5G modem, which might cost extra. As for the Surface Laptop aimed at business users, it will be available in 13.8-inch or 15-inch OLED screens, based on Intel Panther Lake, with the same RAM range. While prices are expected to go higher, specific pricing or release dates haven’t been announced yet. The official details are still to be revealed, but it’s clear that Microsoft is gearing up for a new push in their Surface lineup.

    Sources
  • New Microsoft Surface Pro or Laptop Rumored for Spring Release

    New Microsoft Surface Pro or Laptop Rumored for Spring Release

    Key Takeaways

    1. Microsoft recently launched updated versions of Surface Laptop and Surface Pro, targeting business users but available to all.
    2. There are indications that Microsoft may continue using Qualcomm Snapdragon chipsets for future consumer Surface devices.
    3. A leak suggests affordable and smaller options may be introduced alongside the current Surface models priced at $949.99.
    4. A device named ‘774_LAN’ was discovered on Geekbench, featuring a Qualcomm Snapdragon X1P-42-100 chipset and 16 GB of RAM.
    5. The future of the ‘774_LAN’ device is unclear, but it may be less powerful than existing models, with expected releases in spring and display sizes between 11 to 12 inches.


    Hardly any time has gone by since Microsoft launched updated versions of its Surface Laptop and Surface Pro lines. Primarily, these models are aimed at businesses, but in reality, anyone can buy these variants powered by Intel’s Lunar Lake.

    Focus on Qualcomm Snapdragon

    A recent leak indicates that Microsoft might be planning to stick with Qualcomm Snapdragon chipsets for its consumer Surface devices. There had been hints that the tech giant could soon introduce more affordable and smaller options to complement the current Surface Laptop and Surface Pro, which is priced at $949.99 on Amazon.

    Discovery on Geekbench

    Roland Quandt seems to have found proof of this upcoming refresh on Geekbench. The screenshot below indicates that someone benchmarked a device named ‘774_LAN’ months earlier, featuring a Qualcomm Snapdragon X1P-42-100 chipset along with 16 GB of RAM and running Windows 11 Pro. Sadly, Geekbench does not provide additional information about the device; however, the single-core and multi-core scores align with what’s expected for the Snapdragon X Plus X1P-42-100.

    Uncertain Future

    It remains uncertain if 774_LAN is linked to a new Surface Laptop or Surface Pro. Regardless, it appears that 774_LAN will have less power compared to Microsoft’s current Qualcomm-powered models. Windows Central reports that both new devices are anticipated to be released this spring, with display sizes likely ranging from 11 to 12 inches diagonally.

    Source:
    Link


  • Microsoft Launches AI-Powered Surface Business Laptops with 22-Hour Battery

    Microsoft Launches AI-Powered Surface Business Laptops with 22-Hour Battery

    Microsoft has rolled out updates to its Surface for Business Copilot+ PC series, revealing new Surface Pro and Surface Laptop models that come with Intel Core Ultra processors (Series 2). These machines are tailored for professional users, emphasizing top-notch performance, eco-friendliness, and tools powered by AI to enhance productivity.

    Surface Laptop for Business: Features and Aesthetics

    The latest Surface Laptop for Business is available in 13.8-inch and 15-inch variations, boasting anti-glare screens with slim bezels, Wi-Fi 7, and a variety of ports, including an optional smart card reader. It runs on Intel Core Ultra processors that can deliver up to 22 hours of battery life.

    In terms of performance, these laptops see up to 26% improvements in multi-tasking over the Surface Laptop 5, double the graphics capabilities, and triple the battery endurance during Teams meetings. With built-in NPU support, the 15-inch variant achieves 48 TOPS (Trillion Operations Per Second), while the 13.8-inch version offers 40 TOPS. Battery longevity is notable, with the 15-inch model providing up to 22 hours of video playback and 14 hours of web browsing, while the 13.8-inch model supports 20 hours of video play and 12 hours of internet usage. Both models feature a precise haptic touchpad, backlit keyboards, and dual studio microphones paired with Dolby Atmos speakers.

    These laptops are designed with sustainability in mind, utilizing 67.6% recycled materials, such as 100% recycled aluminum and rare earth elements. The battery cells are made with 100% recycled cobalt, aligning with Microsoft’s commitment to being carbon-negative.

    Surface Pro for Business: Versatility and Strength

    The refreshed Surface Pro for Business retains its 2-in-1 format, making it ideal for tablet and laptop functions. It is equipped with Intel Core Ultra 5 or Core Ultra 7 processors, featuring NPU capabilities of 40 TOPS and 48 TOPS, respectively.

    The device showcases a 13-inch PixelSense Flow display, which comes in both OLED and LCD formats, featuring a resolution of 2880 x 1920, a refresh rate of up to 120Hz, and a brightness of 600 nits. It includes a 1440p front camera and a 10MP rear camera, making it perfect for video conferencing and content creation.

    Storage options range from 256GB to 1TB of removable Gen 4 SSD, alongside 16GB or 32GB of LPDDR5X RAM. For security, it includes TPM 2.0, BitLocker encryption, Microsoft Pluton, and Windows Hello facial recognition.

    Battery performance is rated at up to 14 hours for video playback and 10 hours for web activities. The device weighs 1.92 lbs (872g) without the keyboard and comes with a 165-degree kickstand for versatile use.

    Surface Laptop 5G: Future Launch

    Microsoft has also revealed plans for the Surface Laptop 5G, which is expected to launch in 2025. This will mark the first Surface Laptop to offer cellular connectivity, though further details are yet to be disclosed.

    Security and AI Enhancements

    Security remains a central focus for Copilot+ PCs. The Microsoft Pluton security processor safeguards sensitive information, while Windows 11 and Microsoft 365 provide tools to fight against phishing, malware, and ransomware. AI-powered features, including an enhanced Windows Search, are available to assist users in locating files using relevant words or phrases.

    The Surface Management Portal in Microsoft Intune gives IT administrators tools to oversee and manage devices efficiently. Beginning February 24, 2025, the Security Copilot feature will be in public preview, introducing generative AI capabilities for device management.

    Pricing and Availability

    The starting price for the Surface Laptop for Business is US$1,499.99, which is the same for the Surface Pro for Business. Both devices will be available for purchase starting February 18, 2025.

    Source:
    Link


     

  • Easily Repair Microsoft Surface Laptops: Clear Icons & Instructions

    Easily Repair Microsoft Surface Laptops: Clear Icons & Instructions

    Microsoft has introduced the latest Surface Pro 10 and Surface Laptop 6 for Business PCs, with prices starting at $1199 (~8664 Yuan). These new Surface laptops are set to be available starting April 9. One of the key enhancements in these new products is their repairability, featuring visual icons and maintenance instructions for users.

    Enhancements in Repairability

    The new Surface Laptops place a strong emphasis on repairability, being labeled as “the most maintainable Surface devices ever.” Microsoft has incorporated QR codes and wayfinding to aid in replacing parts, allowing users to easily identify parts, screws, and necessary tools. According to Nancy Gaskill, the general manager of Microsoft’s Surface division, the new Surface products are now simpler to maintain, thanks to clear visual icons and maintenance instructions.

    Replaceable Parts

    For the Surface Pro 10, replaceable parts include the display module, battery, SSD, SSD slot, Surface Connect ports, cooling system, microphone module, speakers, chassis, front and rear cameras, power supply, volume control buttons, and the stand. Meanwhile, the Surface Laptop 6 features replaceable parts like the display, keyboard assembly, solid-state drive, battery, motherboard, Surface Connect ports, cooling system, audio jack, speakers, touchpad, chassis, and floor mats.

    Advanced Features and Target Audience

    In addition to improved repairability, these devices boast on-device AI capabilities powered by Intel Core Ultra processors. Microsoft is aiming these products towards business users, marketing them as “the first Surface AI PCs built exclusively for business.” The Surface Pro 10 and Surface Laptop 6 promise not only enhanced repair options but also impressive performance features for professional use.

  • Microsoft to Challenge M3 MacBooks with ARM-Based Surface Devices – Event Date Confirmed

    Microsoft to Challenge M3 MacBooks with ARM-Based Surface Devices – Event Date Confirmed

    Although Microsoft is commonly associated with its Windows operating system, the tech giant has a diverse product portfolio that extends beyond software into hardware. One notable success for Microsoft has been its Surface laptop and 2-in-1 product lines. The company is gearing up for an upcoming event where it will unveil new products and advancements, including the highly anticipated Surface Pro 10, Surface Laptop 6, updates to Windows 11 AI, and enhancements to Copilot. Here's a closer look at what to expect from Microsoft's exclusive showcase event scheduled for March 21.

    Microsoft's Showcase Event: Unveiling Surface and Windows Innovations

    Microsoft, renowned for its software prowess, has made significant strides in the hardware sector with its impressive lineup of Surface devices. The upcoming event promises to showcase the latest innovations from Microsoft, offering a glimpse into the future of computing technology.

    Exciting Product Reveals and Technological Advancements

    Attendees can look forward to the unveiling of the Surface Pro 10 and Surface Laptop 6, which are expected to set new benchmarks in performance and design. Additionally, Microsoft will introduce updates to its AI capabilities within Windows 11, enhancing user experiences and productivity. The event will also highlight advancements in Copilot technology, demonstrating Microsoft's commitment to cutting-edge solutions.

    Mark Your Calendars for March 21

    Mark your calendars for March 21 as Microsoft takes center stage to unveil a host of groundbreaking products and advancements that are set to redefine the tech landscape. Stay tuned for more details as Microsoft continues to push the boundaries of innovation and creativity.