Key Takeaways
1. The iPhone SE 2022 captured 5% of the US market in Q1 2024 but has been overtaken by its successor, the 16e.
2. The 16e, powered by the A18 chip, accounts for 7% of iPhone sales in 2025, significantly outperforming the SE’s 1%.
3. The iPhone 14 still outsells the 16e with an 8% market share, despite the latter being a newer model.
4. The iPhone 16 lineup is performing well overall, with strong sales for the standard model (20%) and the Pro Max (21%).
5. The 16e is the least favored new iPhone in 2025, lacking certain features but still showing respectable performance relative to its specifications.
The iPhone SE 2022 was Apple’s only mid-tier smartphone in 2024, capturing 5% of the US market during the first quarter (1Q2024), as per research from the CIRP analysis group. However, it has now been overtaken by its successor, the 16e, in the same quarter this year.
Performance of the New 16e
The new device powered by the A18 chip has accounted for 7% of all iPhone sales in 2025 so far, compared to only 1% for its SE predecessor. It also surpasses the 15 Plus and the 14 Plus, which hold 3% and 2% of the market share, respectively, at this point in time.
Market Dynamics
Interestingly, the iPhone 14, which shares a similar display and overall design with the 16e (with the exception of an additional rear camera), is still managing to outsell the newer model in the US, boasting an 8% market share.
Meanwhile, the overall iPhone 16 lineup has seen strong sales, with 20% going to the standard model, 9% for the Plus version, and 17% for the Pro variant. However, the majority, 21%, of buyers have chosen the high-end 16 Pro Max.
Conclusion
This positions the 16e as the least favored new iPhone in 2025 according to this report. Yet, considering it lacks features like UWB for precise AirTag tracking, MagSafe, or the complete set of cores in its Apple GPU, it’s not performing as poorly as it might seem.
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