Tag: GPU Pricing

  • Trump Tariffs Could Cause RTX 5080 Price to Soar, AIB Warns

    Trump Tariffs Could Cause RTX 5080 Price to Soar, AIB Warns

    Key Takeaways

    1. The initial stock for the RTX 50 series was very poor, with misleading MSRPs for the RTX 5090 and RTX 5080.
    2. Recent leaks suggest the price of the RTX 5080 could increase by 60% over its MSRP, with retail prices exceeding $1,400.
    3. Anticipated US tariffs could further raise the price of the RTX 5080 by at least 35% if exemptions expire in June.
    4. Gamers face a difficult situation with limited options, either waiting or paying significantly more for GPUs.
    5. Nvidia and AMD are set to release more affordable GPU alternatives, the RTX 5060 and RX 9060, which may provide better options for gamers.

    We have been discussing the terrible situation regarding the RTX 50 stock and pricing since the RTX 5090 and RTX 5080 were introduced on January 30, 2025. It’s well-known that the initial stock for the RTX 50 launch was extremely poor, and the so-called “official” MSRPs for the RTX 5090/5080, along with the later RTX 5070/5070 Ti, were basically misleading.

    Price Increases Ahead

    As if the situation couldn’t get any worse, a recent leak from Moore’s Law Is Dead suggests that the price of the RTX 5080 might soar to as much as 60% over its MSRP. A “Major” AIB source disclosed to MLID that they are selling “5080s to our retail partners for more than $1,400 before any additional mark-up.” Despite this inflated cost, retailers are still purchasing the RTX 5080 at such high prices because the AIB has cautioned them that “things could get even worse soon.”

    Potential for More Problems

    Just how much worse could it get? The AIB source indicated that they anticipate the RTX 5080 to “stay over 35% above MSRP.” However, this number could potentially rise to 60% if the US Section 301 tariffs implemented by former President Donald Trump in 2017 come back into play. The AIB noted that the exemptions for these tariffs are set to expire in June “as they are supposed to at this moment.” Thus, if these exemptions do indeed end and the tariffs are reinstated, the RTX 5080 produced by this “Major” AIB will become significantly pricier.

    Uncertain Future for Gamers

    Considering MLID’s recent findings and the fact that even system integrators are struggling to obtain the RTX 5090 at a fair price, it seems very unlikely that the situation will get any better anytime soon. Unfortunately for gamers, the only options available are to either wait and hope or spend a lot more money.

    On a positive note, both Nvidia and AMD are preparing to introduce their more affordable GPU alternatives in the RTX 5060 and RX 9060, respectively. If these new GPUs avoid the same troubles as their larger counterparts, gamers might finally have some next-gen choices to explore.

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    Trump Tariffs Could Cause RTX 5080 Price to Soar, AIB Warns
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  • RX 9070 XT Offers 19% Better Value Over RTX 5070 Ti

    RX 9070 XT Offers 19% Better Value Over RTX 5070 Ti

    Key Takeaways

    1. The RX 9070 and RX 9070 XT were expected to improve GPU prices and supply, but initial stock is very limited due to high demand.
    2. Official prices for the RX 9070 ($549) and RX 9070 XT ($599) offer the best value, but real-world prices are significantly higher, making older models more appealing.
    3. The RX 9070 and RX 9070 XT have a competitive cost-per-frame of around $8.46 and $8.11 at 4K, outperforming Nvidia’s RTX 5070 and RTX 5070 Ti.
    4. With inflated street prices, the RX 9070 XT and RX 9070 are no longer the top value options, now compared to the RX 7700 XT and RX 7800 XT.
    5. High-end GPUs like the RTX 5090 have poor value, with a cost-per-frame of $20.93, indicating a challenging market for gamers looking to upgrade.

    Hopes were really high that the release of the RX 9070 and RX 9070 XT would help reduce the price issues and supply problems that have been troubling the GPU market. While the RX 9070 GPUs definitely added some competition for Nvidia, the massive demand from gamers who have been left waiting made the initial stock of these cards seem very small.

    Lack of Availability

    Currently, it’s nearly impossible to find any RX 9070 cards at their official prices. Data from Hardware Unboxed (HU) shows that the RX 9070 and RX 9070 XT are considered the best value GPUs available, providing the lowest cost-per-frame across 18 games tested. However, this only holds true if we consider their official prices of $549 for the RX 9070 and $599 for the RX 9070 XT.

    Real-World Pricing

    When we take a look at the actual street prices for the RX 9070 and RX 9070 XT, the value starts to fade and older RX 7000 cards begin to look more appealing. HU indicates that if we use the MSRP of $549 and $599 for the RX 9070 and RX 9070 XT, respectively, they rank as the best value in the market, followed closely by the RTX 5070 and RX 7800 XT. The cost-per-frame for the RX 9070 and RX 9070 XT is around $8.46 and $8.11 at 4K. In contrast, Nvidia’s competitors, the RTX 5070 and RTX 5070 Ti, have cost-per-frame ratings of $9.17 and $10, making it clear why AMD has been selling a lot of GPUs and increasing its market presence.

    Bottom Performers

    Not surprisingly, the RTX 5090, which has a cost-per-frame of $15.50, the RTX 4080 at $15.19, and the RTX 4090 at $14.68, rank as the least favorable options in this analysis.

    However, as we all know, it’s very hard to find any next-gen GPUs at their listed prices. Therefore, any value comparison needs to consider street prices. Hardware Unboxed has also gathered data based on actual Newegg pricing for these cards.

    Changing Value Proposition

    Given the inflated prices of $750 for the RX 9070 XT and $670 for the RX 9070, RDNA 4 boards are no longer the top value cards, as they have been surpassed by the RX 7700 XT and the RX 7800 XT. In this situation, the RX 9070 XT costs $10.14 per frame and the RX 9070 costs $10.31 per frame. The RX 9070 XT gives a 15% better value compared to the RTX 5070 Ti, while the RX 9070 shows a modest 6% advantage over the RTX 5070.

    The Worst Offenders

    Looking at the least valuable GPUs, the RTX 5090 priced at $2,700 delivers a staggering cost of $20.93 per frame. Although the RTX 5080 offers better value at $15.70, it’s still not a great choice overall, especially since it loses to the RTX 4080 Super, which the RTX 5080 is supposed to replace.

    In addition to analyzing cost-per-frame at 4K in the US, Hardware Unboxed also reviews data for 1440p, premium AIB options, and markets outside of the US like the EU and Australia. Therefore, the entire video linked below is definitely worth watching if you are in the market for a new graphics card.

    Conclusion

    Ultimately, it’s pretty disheartening to see the current state of PC gaming. With so many exciting games like Doom: The Dark Ages on the horizon, gamers looking to upgrade have no choice but to be patient. We really don’t know how much longer it will take for prices and supply to return to normal.

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    RX 9070 XT Offers 19% Better Value Over RTX 5070 TiRX 9070 XT Offers 19% Better Value Over RTX 5070 Ti
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  • AMD Responds to RX 9070 Series MSRP Issues Amid Retail Stock Drop

    AMD Responds to RX 9070 Series MSRP Issues Amid Retail Stock Drop

    Key Takeaways

    1. AMD is working with partners to maintain MSRP prices for the RX 9070 series GPUs, despite rumors of potential price increases after initial stock sells out.

    2. The price of AMD Radeon RX 9070 and 9070 XT will be influenced by supply and demand, with AMD needing to ensure adequate stock to keep prices stable.

    3. AMD’s stock availability appears to be better than Nvidia’s during the RTX 5000 series launch, with more RX 9070 models available at retailers.

    4. A comparison showed that while AMD’s RX 9070 GPUs are in stock at Micro Center, Nvidia’s RTX 5070 Ti and 5080 models are sold out.

    5. Online demand for AMD cards remains high, with reports of order cancellations due to stock shortages, making platforms like Amazon a good option for mid-range gamers.

    Yesterday, after the introduction of the AMD Radeon RX 9070 and 9070 XT GPUs, which we have reviewed, rumors and leaks surfaced suggesting that AMD might raise the MSRP of the RDNA 4 GPUs once the initial retail stock was sold out. However, new details indicate this might not be true—though it doesn’t mean that prices won’t rise in the future.

    Stock Replenishment Efforts

    Frank Azor from AMD has stated that the company is collaborating with its add-in-board partners to restock retailers. Despite the high demand, he noted that “MSRP pricing (not including region specific tariffs and/or taxes) will continue to be encouraged,” even after the launch. This implies that the suggested prices for AMD’s RX 9070 series are likely to remain stable, yet there is still room for potential price hikes from retailers and AIBs.

    Supply and Demand Dynamics

    Currently, it appears that the price of the AMD Radeon RX 9070 and 9070 XT will be dictated by supply and demand. This suggests that the only way AMD can guarantee MSRP—or something close to it—is by ensuring there is a sufficient supply. In this aspect, AMD seems to be performing a bit better in keeping stores stocked compared to Nvidia during the launch of the RTX 5000 series.

    Stock Comparisons

    An amusing Reddit post highlighted that the Micro Center in Illinois had 170 RX 9070 GPUs and 440 RX 9070 XT units available, whereas Nvidia’s RTX 5070 Ti and 5080 were completely sold out, with only seven RTX 5090s and 10 RTX 5070s on the shelves. Conversely, online retailers have witnessed much greater demand, as many users in the r/PCMasterrace subreddit and on X have reported order cancellations due to a shortage of stock and increasing demand.

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  • Nvidia RTX 5080 Price Leak: $300 Increase Over 4080?

    Nvidia RTX 5080 Price Leak: $300 Increase Over 4080?

    At this point, the details about the Nvidia Blackwell GPUs are becoming clearer, thanks to recent leaks that reveal the specifications and the official launch timeline for the new GeForce RTX 5000-series GPUs.

    Price Insights

    However, what hasn’t been widely discussed in the recent leaks is the price—until now. Leaked information shared by YouTuber Vex, sourced from an Australian hardware retailer, indicates that the Nvidia RTX 5080 will have a starting price of around $1,500 (AUD2,799, to be precise). This marks a significant $300 increase compared to the launch price of the previous GeForce RTX 4080.

    Understanding the Costs

    This means that customers should be prepared to spend at least $1,500 on the RTX 5080 at its launch. Still, there are a few details worth noting. Firstly, the graphics cards listed in the pricing document provided to Vex do not appear to be first-party Nvidia models, yet the prices mentioned are similar, coming in at about $1,587 and $1,746 respectively. It’s also uncertain if the listed prices include international shipping and import fees, but even considering a 10% import tax brings the final MSRP to approximately US$1,586.

    Global Pricing Variations

    Interestingly, pricing in Australia doesn’t consistently align with Nvidia’s global MSRPs. For example, when the RTX 4080 was released, it had a price of AUD2,219 (equivalent to US$1,397.72 at today’s exchange rate), which is nearly $200 higher than the US launch price. This indicates that the leaked pricing might not accurately reflect the final global or US MSRP.

    Regardless, it seems that a slight price hike is on the way when the RTX 5080 debuts in January during CES 2025.

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  • RTX 5090 Price Shock: New GB202 Chip 22% Larger than AD102

    RTX 5090 Price Shock: New GB202 Chip 22% Larger than AD102

    As the release of the RTX 50 "Blackwell" GPUs approaches, more information about Nvidia’s upcoming graphics cards is likely to surface. We’ve already learned about Team Green’s intentions for the RTX 50 laptop GPUs and the anticipated launch date for the RTX 5070 among others.

    Die Size Revelation

    According to MEGAsizeGPU on X, we might now have the precise die size of the RTX 5090, and it’s quite significant. The RTX 5090 is set to feature the GB202 GPU, which, as per MEGAsizeGPU, has a colossal size of 744 mm2. This represents an incredible 22.2% increase compared to the 609 mm2 AD102 chip in the RTX 4090. Such a rise in die size carries some crucial implications for the RTX 5090.

    Core Count Implications

    A large die size typically indicates a potential rise in core count, suggesting that the RTX 5090 could have significantly more CUDA cores than the RTX 4090. Current leaks suggest that the CUDA core count for the RTX 5090 might reach an astonishing 21,760. If this is accurate, it would mark a 33% increase from the RTX 4090’s 16,384 CUDA cores.

    Heat and Pricing Concerns

    With a notably larger die and increased CUDA cores, alongside the expected 600 W TDP, there are heat management concerns too. The RTX 4090 models on the market already have a substantial footprint. Given the 600 W TDP, it wouldn’t be surprising if the coolers on the RTX 5090 models are even larger.

    In addition, a bigger die leads to increased silicon needs, which can drive up costs. The RTX 5090’s GB202 GPU is likely to use the TSMC 4NP process, which is not brand new and may be cheaper than the 3 nm N3, but reports indicate TSMC may raise prices of the 4 nm process by nearly 10% next year. This price increase, along with the larger die size, could result in a significant rise in the RTX 5090’s price compared to the RTX 4090.

    Anticipated Pricing and Market Demand

    While Nvidia has yet to officially disclose the MSRP for the RTX 5090, recent leaks suggest it might be priced between $1,800 and $1,900. The $1,900 figure represents only a $300 increase from the RTX 4090’s launch price of $1,600. However, considering the RTX 4090 has become increasingly scarce at that price point since its launch, concerns arise.

    Currently, in the US, the RTX 4090 is hard to find for less than $2,000. The high demand for a 4090-class card will likely direct buyers toward the new RTX 5090, particularly since AMD does not have a rival product. Thus, while we expect the RTX 5090 to be available at its base MSRP at launch, it would not be surprising to see many AIB models priced significantly higher.

    In conclusion, the RTX 5090 appears to be a formidable GPU that will excel in 4K gaming. However, those interested in purchasing the card should be ready to spend, as Nvidia is likely to pass along the increased costs to consumers.

    MEGAsizeGPU on X, Tom’s Hardware, TrendForce, Teaser image: Notebookcheck, Laura Ockel on Unsplash, edited

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