Key Takeaways
1. Samsung is developing an around-the-ear EEG prototype in response to competition from rivals like Apple.
2. The Ear-EEG is being created in partnership with Hanyang University’s Department of Biomedical Engineering.
3. It uses a brain-computer interface to monitor brain activity, allowing for use outside laboratory settings.
4. Key applications include drowsiness detection for learning habits and AI-driven entertainment feedback with high accuracy.
5. The release timeline for a consumer version of the Ear-EEG is uncertain, and it could compete with existing products like the Muse S Athena headband.
Samsung is developing a novel around-the-ear electroencephalogram (EEG) prototype. In the last few years, they have struggled to keep pace with rivals like Apple, which has advanced earbuds that feature biometric tracking; for example, the AirPods Pro 3 can keep tabs on your heart rate.
Collaboration with Academia
The Samsung Ear-EEG is being created in collaboration with the Department of Biomedical Engineering at Hanyang University in South Korea. This device employs a brain-computer interface that sends the user’s brain activity to the gadget, making it suitable for use outside of a laboratory environment.
Applications of the Ear-EEG
Samsung identifies two key uses for the Ear-EEG. The first is drowsiness detection, which tracks how the user’s focus diminishes over time. The company believes that this information could be useful for examining learning habits and enhancing educational practices. The second application is in marketing or entertainment, suggesting that when used with artificial intelligence, the device can determine if a person is enjoying video content with an impressive 92.86% accuracy.
Samsung points out that their Ear-EEG research has appeared in the peer-reviewed IEEE Sensors Journal. However, it remains uncertain when or if Samsung will release a consumer version of the Ear-EEG. Any application aimed at consumers could rival devices like the Muse S Athena headband, which is currently priced at $474.99 on Amazon Marketplace.
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